outlook presentation
DESCRIPTION
Outlook Umbrella, SWOT, Research workTRANSCRIPT
![Page 1: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/1.jpg)
![Page 2: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/2.jpg)
HIGHLIGHTS • Total Turnover: Over Rs. 86 billion ($ 2.1 billion)
• Total Capital Employed: Over Rs. 57 billion ($ 1.4 billion)
• Total Employees: 19,000
Mission
• Achieve customer delight by offering quality products and services.
• Develop mutually beneficial relationships with our business partners.
• Employ cost-effective processes and thereby create a strong organization.
Vision
• To be the first choice for our customers, people and investors.
![Page 3: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/3.jpg)
PRINT MEDIA
• Current Size: Rs 19,500 Crore
• Projected Size By 2012: Rs 24,460 Crore
• CAGR: 12%
Reasons :-
• Booming Indian Economy.
• Rising Consumer Spending.
• Literate Population On The Rise.
• Foreign Media Investing In Indian Publications.
![Page 4: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/4.jpg)
• Group Started In October, 1995
• Headed By: Mr. Vinod Mehta (Editor-in-chief)
• 1.5 Million Readers (National Readership Survey - 2007)
• One Of India’s Four Top-selling English Weekly Magazine.
• Competitor: India Today (35-years old Brand)
![Page 5: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/5.jpg)
![Page 6: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/6.jpg)
![Page 7: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/7.jpg)
PROJECT TITLE
Market Survey & Product Promotion
• Division Sales & Product Promotion
• First Month Direct Approach
• Second Month Govt. & Private Sectors
• Third Month Canopies Outside Gardens
![Page 8: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/8.jpg)
NEED OF THE PROJECT
Learning Process
• How strategies are made and implemented?
• How work is done in teams?
• How performance is evaluated?
• Why targets are important to achieve?
![Page 9: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/9.jpg)
OBJECTIVES
• To find the frequency of magazines purchased or subscribed -
weekly, fortnightly, monthly in Chandigarh.
• To find the most preferred magazine in Chandigarh.
• To find the monthly budget of readers for their favourite
magazine.
• To identify the factors which motivate readers to purchase a
magazine.
• To find most preferred magazine of outlook in Chandigarh.
![Page 10: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/10.jpg)
RESEARCH METHODOLOGY
Non- Probability Sample Method
• Convenience sampling & Judgmental sampling
1. PRIMARY DATA
- By Observation.
- Through Personal Interview.
2. SECONDARY DATA
- Internet
![Page 11: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/11.jpg)
MARKETING STRATEGIES ADOPTED
1. Mass impersonal selling methods (Advertising).
Pull Blend.
2. Face to face personal selling (Salesman ship).
Push Blend.
• Both of these are closely related to the Channel of Distribution.
![Page 12: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/12.jpg)
![Page 13: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/13.jpg)
FINDINGS
![Page 14: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/14.jpg)
![Page 15: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/15.jpg)
![Page 16: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/16.jpg)
![Page 17: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/17.jpg)
52%33%
9%6%
MONTHLY MAGAZINE BUDGETBELOW Rs. 150 Rs. 150 - 300 Rs. 300 - 450 ABOVE Rs. 450
![Page 18: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/18.jpg)
0123456789
10
BRAND CONTENT OFFERS SERVICE AVAILABILITY
MOST ATTRACTIVE 8 6 7 8 9
LEAST ATTRACTIVE 2 4 3 2 1
BUYING BEHAVIOUR
![Page 19: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/19.jpg)
OUTLOOK
INDIA TODAY
THE WEEK
THE ECONO
MISTGEO
TRAVELLER MONEY PROFIT FEMINA
RATING 8.5 9 6 7 7.5 8 6.5 3.5 2.5
0123456789
10
MAGAZINE RATING
![Page 20: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/20.jpg)
Q. Which brand of OUTLOOK, would you like to subscribe? (If interested)
![Page 21: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/21.jpg)
SWOT - S
• Eleven different magazines covering each and every segment
of the market.
• Co - promoters of international magazines like - Marie Claire,
GEO and News week.
• OUTLOOK has well organized and experienced man power.
• OUTLOOK has set up its own strong distribution channels.
![Page 22: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/22.jpg)
SWOT – W, O, T Weaknesses
1. Slow Processing In Case Of Magazine And Gift As Well.
Opportunities
1. Launch Three New Magazines, Related To Auto Industry, Beauty Parlours And OUTLOOK Technology.
2. Opportunity To Promote Its Magazines At International Level.
Threats
1. Strong Competition.
2. Perception Of Readers’, OUTLOOK Favours Congress Party.
![Page 23: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/23.jpg)
SUGGESTIONS
• Group Should Promote These Magazines: GEO, MARIE
CLAIRE, CAREERS 360, NEWSWEEK
• Design New Systems To Increase The Efficiency Of Sales
Executive.
• Group Should Promote Its Magazines At International Level.
• Tie-ups With International Magazine Publication Houses.
• Backbone Of The Group Is Its Experienced Manpower.
![Page 24: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/24.jpg)
TREND ANALYSIS
Trend Percentages (Base Year 2007 = 100)
Year Sales Profit Before Tax
Amount
Rs.
Trend% Amount Rs.
Trend%
2007 15,329,610 100 8,821,402 100
2008 18,129,020 118 11,320,111 128
2009 20,180,000 131 13,899,768 157
![Page 25: Outlook presentation](https://reader035.vdocuments.net/reader035/viewer/2022062613/54556879af7959b8038b8dcc/html5/thumbnails/25.jpg)