Outstanding MTR Advertising Campaigns – September

JCDecaux Pearl & Dean

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MTR Advertising offers high creative flexibility with a diversity of formats, opening up unlimited possibilities for innovative, interactive and effective advertising campaigns.

We are pleased to share with you some of the outstanding campaigns in MTR in September 2007.

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Advertiser: De Beers Group MarketingCreative: Chow Tai Fook, Secret9 and GreyMedia: MindshareCampaign Period: 15 Sep – 05 Oct, 2007Format: Central Luxury Zone - Poster On Wall around 12 Sheet Panel with Extension, 12 Sheet Scrolling Units, Pillars and Floor Vision

FOREVERMARK - Chow Tai Fook Achievement Collection

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Advertiser: MTR Corporation Limited – Lohas ParkCreative: McCann EricksonMedia: Universal McCann Campaign Period: 19 Sep – 30 Oct, 2007Format: Plasma Ring Zone Domination – Plasma Ring with stickers extension, Pillars, and Floor Vision; Zone Domination – 4/12 Sheet Panel with Extension, Pillars, Bunting and Floor Vision

MTR Corporation Ltd. Lohas Park

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Advertiser: (1)Ajisen Ramen (2)Chow Sang Sang (3)Hang Lung Properties (4)Marks & SpencerCreative: (1) Neway Star Ltd.Media: (1)HK Ajisen Co Ltd (2)Mindshare (3)Magic Modern Int’l Ltd (4)Marks & Spencer Adv AgencyCampaign Period: 19 Sep – 13 Nov, 2007Format: Shopping Guide Map

Shopping Guide Map

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Advertiser: Fantastic Natural Cosmetics Ltd Creative: Ogilvy & MatherMedia: MediacomCampaign Period: 24 Sep – 02 Nov, 2007Format: Plasma Ring Zone Domination - Poster On Wall, Poster On Wall around Plasma Ring, Pillars, and Ticketing Machines; 12 Sheet Panel with Extension; Poster on Wall; Extension of 3G Panel; Central Luxury Zone - Poster On Wall around 12 Sheet Panel with Extension, 12 Sheet Scrolling Units, Pillars and Floor Vision

Branding

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Advertiser: Millie’s International Co., Ltd. - Millie’sCreative: Contract Advertising Company LimitedMedia: Ossia Marketing (HK) Co., Ltd.Campaign Period: 26 Sep – 16 Oct, 2007Format: Pillars

Millie’s

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Advertiser: Hong Kong Broadband Network LtdCreative: m&csaatchiMedia: CTI Marketing Co., Ltd.Campaign Period: 26 Sep – 17 Oct, 2007Format: Sticker Next to Saloon Window; 12-Sheet Frequency Network; Plasma Ring Zone Domination - Poster On Wall around Plasma Ring, and Pillars

Hong Kong Broadband Network

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