OVERSEAS VISITORS TO U.S. &

COLORADO 2016: CREATING

A RESEARCH-BASED

APPROACH TO

INTERNATIONAL TOURISM

Ron Erdmann

National Travel & Tourism Office

Industry & Analysis

October 26, 2017

KNOWING HOW MANY CANNOT

HELP YOU DO ANYTHING ABOUT

IT!

Travel Trends to the United States

Rank Origin of the Visitor

2016 $

in Mils

%

change

15/16

%

change

07/16

Total Travel Exports $244.7 -1% 70%

1 China $33.0 9% 591%

2 Canada $20.9 -8% 18%

3 Mexico $20.2 3% 21%

4 Japan $16.1 -7% 14%

5 United Kingdom $16.0 -4% 12%

6 India $13.6 14% 138%

7 Brazil $11.0 -20% 184%

8 Australia $8.7 -7% 119%

9 South Korea $8.6 4% 89%

10 Germany $8.0 -9% 42%

Top Origin Markets for

Traveler Spending (Exports) to/in the U.S.

Source: U.S. Department of Commerce, Bureau of Economic Analysis

Top 10 International Arrival Markets in 2016

Rank

Country of

Residence

2016

(Mils)

2015/16

% change

2007/16

% change

1 Canada 19.3 -7% 9%

2 Mexico 18.7 2% 29%

3 United Kingdom 4.6 -7% 2%

4 Japan 3.6 -5% 1%

5 China 3.0 15% 648%

6 Germany 2.0 -10% 34%

7 South Korea 2.0 12% 145%

8 Brazil 1.7 -24% 165%

9 France 1.6 -7% 63%

10 Australia 1.4 -7% 101%

Overseas Travelers to the U.S. compared to

Overseas Travelers Colorado 2016

Overseas visitors to the U.S & Colorado Information Sources & Trip Decision Times 2016

Information Sources

Overseas

Visitors to

CO 2016

Overseas

Visitors to U.S.

2016

Airline 49% 44%

Online Travel Agency 36% 32%

Personal Recommendation 29% 28%

Travel Agency Office 22% 20%

Travel Guides 13% 12%

Corporate Travel Department 13% 11%

Advance Trip Decision Time 120 98

Advance Airline Reservation Time 83 73

Overseas visitors to the U.S. & Colorado

Key Characteristics 2016

Characteristics

Overseas

Visitors to CO

2016

Overseas

Visitors to

U.S. 2016

First International Trip 18% 24%

Main Purpose – Vacation/Holiday 52% 59%

Main Purpose - VFR 26% 18%

Main Purpose - Business 11% 11%

Ave. Nights in the U.S./Nights in Colorado 29/13 18/-

Ave. # of states/cities visited 2.7/3.5 1.5/2.1

Percent staying in Hotel/Motel 60% 78%

Top Ports-of Entry 2016 Overseas Arrivals to the

USA & CO 2016

Overseas Visitors

to CO 2016

Overseas Visitors to

U.S. 2016

DEN – 21% JFK – 17%

LAX – 16% MIA – 13%

SFO – 9% LAX – 11%

JFK – 7% HNL – 6%

ORD – 7% SFO – 6%

DFW – 5% EWR – 5%

MIA – 5% ORD – 4%

IAD – 5% MCO – 4%

ATL – 4% GUM – 4%

SEA & IAH – 4%

The ports listed had at least a 4% share of arrivals

Transportation Used by Overseas visitors to the U.S &

Colorado 2016

Mode of Transport

Overseas

Visitors to

CO 2016

Overseas

Visitors to

U.S. 2016

Air Travel Between US Cities 66% 29%

Rented Auto 45% 33%

Auto, Private or Company 44% 33%

Taxi/Cab/Limousine 26% 31%

City Subway/Tram/Bus 28% 31%

Bus between Cities 16% 17%

Top U.S. States/Territories Visited by

Overseas visitors to the U.S. & Colorado 2016

State/Territory to CO

2016

% Share State/Territory to U.S.

2016

% Share

Colorado 100.00% New York 26.64%

California 29.00% Florida 25.38%

Nevada 18.19% California 21.87%

New York 15.48% Nevada 9.09%

Utah 14.21% Hawaii 8.37%

Arizona 11.05% Texas 4.50%

Wyoming 10.51% Massachusetts 4.37%

Florida 9.00% Guam 4.21%

Texas 7.22% Illinois 4.17%

Activities Participation of Overseas visitors to the U.S.

& Colorado 2016

Activities

Overseas

Visitors to

CO 2016

Overseas

Visitors to

U.S. 2016

Shopping 82% 86%

Sightseeing 75% 78%

National Parks/Monuments 59% 35%

Small Towns/Countryside 57% 27%

Visit Historical Locations 43% 27%

Art Gallery/Museums 33% 28%

Guided Tours 25% 23%

Cultural/Ethic Heritage Sites 23% 15%

The Quickest Way to U.S. International Tourism Information:

http://travel.trade.govIncludes International Travel Research Online

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