• Overview of best placements

• Optimization Data

• Creative Examples

• Takeaways

AOL People Connection- Webpage

#1 Placement: Produces the most sales per month – approximately 68. After optimization volume of sales did not increase.

Overview of best placements

#2 Placement: Produces approximately 60 sales per month.

Overview of best placements

AOL People Connection- Community-Computers & Electronics

AOL Hometown- Error 404 Pages

#3 Placement: Produces 12 sales per month

Overview of best placements

Optimization Data• August 22 - 26 - Affinity started optimizing splash pages and creatives.

• In previous weeks we were averaging 8 VW Sales and 11 BS Sales.

• After optimizations we increased our weekly sales by 58% .

• September 4 - 8 - AOL increased impressions on placements that were working.

• Conversion rate has stayed somewhat consistent, however, the click through rate has suffered.

• We have not seen a huge increase in sales.

Optimization Data

Hypothesis: AOL customer is most similar to the Bigstep customer NOT a ValueWeb customer.

• Create non-branded banners and let AOL customers choose which hosting brand was right for them.

• Three out of Four customers choose Bigstep.

• Conversion rate on splash page increased 63% !

• Click through rate on non-branded banners increased 60%!

Creative Examples

From this page: 3 out of 4 customers choose Bigstep

Creative Examples

Click through rate on non-branded banners increased up to 60%

Takeaways

• AOL customers respond better to non-branded banners.

• Bigstep is preferred brand to market at AOL.

• Continued optimization is key for the success of our campaign.