The masthead ‘Mixmag’ is always seen on every issue of this magazine and is across the top which is bold and big to attract the audience.

The rule of thirds is used here and the artist’s face is located near the 4 hotspots and in the middle squares that creates sense of balance for the audience, as it is all aligned and straight.

The main image is of the artist/DJ Sub Focus looking down , with his reflection below. The colours of the main image are purple, burgundy, cream and black. A mid shot is used to give focus on the DJ’s face and what he is looking at. Not much of his clothes are shown and their dark showing that its not the focus of the magazine. It doesn’t conventionally use a long shot for a magazine, instead using a mid shot may reflect that this is a different type of magazine.

The cover lines surrounding the image are black, white and yellow. The denotation of the cover lines is black boxes with white text, some words are highlighted in yellow so more focus is drawn to them. The main cover line ‘10-page special section Sub Focus’ is the biggest text on the page, this reflects the main image and also links because the main image is physically reflected. It appears that the artist is looking down upon the main cover line instead of having direct address. This is still connecting with the audience because his body language seems innocent. This is represented by the clouds in the background of the main image.

This magazine is very structured, as the cover lines are placed around the image in an order. His facial expression displays innocence again and matches with the simple font and colour scheme of the cover lines.

The barcode is small and tucked away in the bottom right hand corner which is conventionally where its meant to be. This shows that the barcode has no relevance to what's in the magazine and more focus is then created to the other features on the front cover.

This magazine includes a banner at the top of the page stating what the magazine is about.

The masthead is also covered by the artist’s head which can be typically found on magazines.

The masthead is white in a curvy font and the top of the ‘i’ has two circles which may be recognisable to the audience.

The secondary image that is used on the left and right hand side of both contents pages relates to one of the articles below the image. This promotes the article and gets readers interested if the photo is appealing.

The layout is very structured and in columns and sections, this is similar to the front cover which gives a sense of cohesion. This layout may make the magazine seem serious and professional as their content is presented clearly just like the front cover.

The main heading/title of the contents page is big and in bold, again to catch the reader’s attention. The font of the title ‘Contents’ isn’t the same as the front cover as it looks more appealing, electronic-looking and funky, this can connote that the magazine is going to be interesting as the font is interesting and it situates where the main focus is and in this case it’s the title of the magazine and gives a well-known colour scheme for Mixmag.

The colours (part of the mise-en-scene) on both secondary images contrast as one image is full of vibrant colours: green, blue, pink, yellow, white and black) whereas the other photo is simply black and white. The colours represent that the article linked with the left photo is fun and interesting and the other may be serious. It could also suggest that one is for a younger target audience and the black and white one is for a older TA as the colours are more sophisticated and that’s what older people are shown to be.

The target audience of this magazine could be male/female as both genders are featured and range from ages 16-35.

The promotion at the bottom of the page underneath the photo (right-side contents page) advertises a free Sub Focus CD that readers can get and this makes people buy the magazine because they get something free. This may cost the magazine now but will get it back in the long run if more people buy the magazine.

The double page spread is actually 10 pages long, so each photo is part of the double page spread I will be analysing.

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The double page spread has columns with straight positioning linking with the front cover and contents page. This makes it clearer for the audience to read and doesn’t give a confusing illusion.

The secondary image on this double page spread again shows the DJ looking down and it appears he is looking at the quote, similar to the front cover.

The house style is simple but also exciting. The shapes (lines, squares, triangles, rectangles) in the background relate to the alignment of everything else on the page. The colours also link to the secondary image on the contents page. There is also quoting …

The secondary image doesn’t show all of the artist’s face which is very mysterious and can make the reader want to know what he looks like. This could represent his personality and connotes some sort of confidentiality about himself.

This article has some negative space around the article, this can give a simplistic feel as things don’t need to take up all of the space on the page.

The colours again portray as attention-grabbing and exciting because they’re all vibrant linking to a youthful target audience maybe similar to the Sub Focus’ age but gives a sense of formality as there is monochrome colours that connote a classy appearance.

There is also the issue date at the bottom of each page which is a stereotype of a magazine, this follows them codes and conventions suggesting the magazine’s professionalism.