ownership,expansion and new media technologies
TRANSCRIPT
![Page 1: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/1.jpg)
NMEOwnership,Expansion and New Media Technologies
![Page 2: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/2.jpg)
OWNERSHIP
![Page 3: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/3.jpg)
NMENew Musical Express
Weekly Music Magazine
First issue - 7 March 1952
Music Newspaper then magazine in 1980’s
Longest published music weekly
Total Circulation - 33,875
Target audience - 65% Male - 50% 16-24, 23% 25-34 - 79% ABC1
NME -diagonal expansion NME.com, NME Awards, NME Tours, NME Radio and NME TV
Own - IPC Media (International Publishing Corporation) bought in 1963
![Page 4: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/4.jpg)
OWNERSHIP (PUBLISHER)
International Publishing Corporation
1958
Own - Time Inc subsidiary of Time Warner
350 million copies sold each year
Time Inc took over IPC in 1998
Produces over 60 brand
Three core audiences: men, mass market women and upmarket women
Dominate Sector - TV Guild (6), Country Pursuits (5), Home Interest (7), Marine (6) and Women's Weeklies Specials (6)
![Page 5: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/5.jpg)
PARENT COMPANY
Time Inc subsidiary of Time Warner
Formerly AOL Time Warner
Merger - Warner Communications Inc., Time Inc., Turner Broadcasting System, Inc
One of the 6 largest Media conglomerates in the world
Operations in film,television and publishing.
![Page 6: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/6.jpg)
THE MAGAZINE
![Page 7: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/7.jpg)
DIAGONAL EXPANSION
NME MAG
NME.com (1996)
NME Awards (1952)NME Tours (1995)
NME Radio (2008) NME TV (2007 - 2012)CSC Media Group
![Page 8: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/8.jpg)
NEW MEDIAOnline Live
Radio
News Articles
Top Story
Main (Featured)
Video
Top Tickets to
buy
Twitter and
Google+ links
Blog
![Page 9: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/9.jpg)
NEW MEDIAOther Blogs
Social
Top Stories
Main Story
Top Stories
Sign up
![Page 10: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/10.jpg)
NEW MEDIA
Top News Stories
Image and Video
Search
Main Articles
![Page 11: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/11.jpg)
SOCIAL MEDIA (FACEBOOK)
Images
News / Top stories
Engaging people
Following
Other NME Likes
![Page 12: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/12.jpg)
SOCIAL MEDIA (YOUTUBE)
Engaging people
Other Past
Content
“1 mouth ago”
![Page 13: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/13.jpg)
SOCIAL MEDIA (TWITTER)
Following
Images
News / Top Stoies
![Page 14: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/14.jpg)
SOCIAL MEDIA (GOOGLE+)
Images
News / Top stories
Following
![Page 15: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/15.jpg)
SELF PROMOTION (PRINT)
![Page 16: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/16.jpg)
SELF PROMOTION (WEB)
![Page 17: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/17.jpg)
NME BRAND
Front
Colour
Design
Name
Online (Social)
Theme (ULP)
![Page 18: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/18.jpg)
FRONT COVER
Bleeding
Composition
Conventions /Genre
Cover Line
House Style
Image (Mid Shot)Masthead
Teasers / Plugs
Teasers / PlugsPuff
Sans-serifSerif
![Page 19: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/19.jpg)
CONTENTS
Advertising
Composition
Conventions
Cover LineHouse Style
Puff
Pugs
Sans-serifSerif
Teasers
![Page 20: Ownership,expansion and new media technologies](https://reader030.vdocuments.net/reader030/viewer/2022032419/55a3f8911a28ab3f368b4634/html5/thumbnails/20.jpg)
FEATURE PAGES
Bleeding
Conventions
Cover Line
House StyleRepresentation
Sans-serif
Serif