e : not what it used to be

Andrian Lee, General Manager, Philippines & Emerging Markets, AsiaPay

Who we areAsiaPay provides one of the most comprehensive, secure, cost-effective payment solutions and services to banks, merchants and individuals.

First in Asia• First leading electronic payment service provider and gateway

solutions provider in Asia

• Currently serving 11 leading banks in HK / Asia

• Serving over 2,000 leading merchants in HK / Asia

•Market leader in HongKong, now expanding to the rest of Asia.

First in the Philippines• The premier payment and eCommerce solutions provider affiliated with the leading Philippine bank & credit card acquirer: BDO

• PesoPay – complete eCommerce payment service to Merchants

• eBigay – the first to enable the non-profit organizations to receive online donations

　

Partner & Merchant Reference (80% HK Market Share) Partner & Merchant Reference (80% HK Market Share)

Financials

eBusinesses

-

50,000

100,000

150,000

200,000

250,000

300,000

Transaction Processed in Volume

No. of transactionsprocessed

12,600 85,600 177,800 260,300

1Q2002 1Q2003 1Q2004 1Q2005

e is exponential growth in Asia finally after 10 yearse is exponential growth in Asia finally after 10 years

HK Case Study:2,500% growth rate in onlinetransaction # in 4 years

HK Case Study:7,900% growth rate in onlinetransaction volume no in 4 years

HK$0

HK$100,000

HK$200,000

HK$300,000

Transaction Processed in Amount (HK$'000)

Amount of transactionsprocessed

HK$3,533 HK$28,589 HK$176,000 HK$279,285

1Q2002 1Q2003 1Q2004 1Q2005

e is still online shopping e is still online shopping

Airline - Hong Kong Express Airways

e is still shopping but in new wayse is still shopping but in new ways

Airline - Hong Kong Express Airways

e is travelling budgete is travelling budget

Airline - Hong Kong Express Airways

e is travelling luxurye is travelling luxury

2. Swipe Card and Register the card

1. Click Deposit and key in amount

HK$ 5,000

5. Print out receipt (optional)

Multi-Card Multi-currency

Processing, Reporting and Management

System

3. Confirm Proceed

4. ReceiveApproval

Authorized:HK$ 5,000

Hotel

Payment Platform

Banks and Card Asso.

Authorization

e is wireless & mobilee is wireless & mobile

e is profitable non-profits e is profitable non-profits

e is socializing web 2.0

Alexa Rankings

e is new internet experiencese is new internet experiences

Internetwith SSL

Acquring Bank

FrameRelay

Bank InterfaceProgram

Firewall

WebServer

DatabaseServer

ApplicationServer Load

Balancer

Internetwith SSL

Merchant'sOnline Shop

SMS toMobilePhone

WirelessPOS

PDA withmCert

Notebook withWireless device

Telco

Call Centre

Retail

Web 2.0 Social Media

Web 2.0 Online Mobile

Social Interactivity

Retail / kiosk

Online Store Internal Users

Merchant Side Merchant Side Customer SideCustomer Side Acquirer/ SchemesAcquirer/ Schemes

Web 2.0 Social Media

Payment Gateway SidePayment Gateway Side

Card Capture

Card Capture

Web 2.0 Mobile Social Interactivity

Acquiring Banks in the region

Direct Connection

MERCHANT

e is new shopping front pages e is new shopping front pages

e is now is friendster, multiply & facebooke is now is friendster, multiply & facebook

e : not what it used to be

Andrian Lee, General Manager, Philippines & Emerging Markets, AsiaPay