pace presentation

30

Upload: chris-pace

Post on 15-Apr-2017

47 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: PACE PRESENTATION
Page 2: PACE PRESENTATION

We are a true coast to coast promotional agency with national reach

We specialize in non-traditional promotional campaigns

Page 3: PACE PRESENTATION

What Makes PACE Special One of the major assets of Ahead of the PACE is our national network of in-market managers, promotional models and samplers. We have the ability

to quickly mobilize to support and manage national programs.

Tuesday: contacted by Nike Wednesday: met with Nike Thursday: trained 9 area managers Friday: distributed information in person to more than 150 NYC Public High Schools

NIKE P.S.A.L

Nike found out just how fast our team can be called to action.

Page 4: PACE PRESENTATION

PACE Keys to Success We know that each client and project has unique concerns. Our priority is to first listen to your program goals and to then provide professional execution

within your budget constraints.

Commitment to Excellence Attention to Detail

Extensive In-House Talent Base Experienced Management

We do not just meet your expectations… …Ahead of the PACE exceeds them!

Page 5: PACE PRESENTATION

Promotional Services

Event Program Management

Corporate & Hospitality Events

In-Store Demos

Mobile Marketing Tours

Beverage Seeding & Sampling

Nationwide Event Staffing

Spirits On or Off Premise

Non-Traditional Campaigns

Street Teams & Stunts

Page 6: PACE PRESENTATION

PACE MANAGED… 30,000 Saturn Customer Database for Free

NY Mets Ticket Giveaway Creative, Mailing, and Fulfillment On-site activation at 11 retailers driving

nearly 10,000 customers into showrooms during a 2 week ticket pick-up period

Breakfast & Entertainment at Shea

Saturn - Annual Saturn Day at Shea Stadium

Page 7: PACE PRESENTATION

PACE MANAGED 40+ city tour that supported online promotion Hiring of tour team and in-market staff for entire

Warped Tour Warehouse shipping support, trailer/RV

acquisition Program’s success led to additional launch

support assignments from Digitas

Pontiac - What Color is Your Vibe?

Page 8: PACE PRESENTATION

PACE MANAGED Daily activities of 3 city

multi-agency program Routing and on-site managers for

reality commercial Documentation $250k interesting line item

expenses for GM audit

Pontiac - Pass It On

Page 9: PACE PRESENTATION
Page 10: PACE PRESENTATION

PACE MANAGED Bi-Coastal Mobile Tour Sampling & Stunts Graduation Ceremonies Routing, Truck Wrap, Tour Team,

Staffing & Event MGT

Snapple - Fruit on The Loose

Page 11: PACE PRESENTATION
Page 12: PACE PRESENTATION

PACE MANAGED Creation of brand presence in extremely

crowded environment 35’ balcony overlooking Bourbon street To reach estimated attendance over 5 days;

over 2 million impressions Chants of “Beer.com”, thousands of photos of

branded photos

Beer.com - Mardi Gras 2000

Page 13: PACE PRESENTATION

PACE MANAGED Branded Interactive storefront

across from Bloomingdales Information booths: Union Square/

Wall St. Complimentary shuttle bus for

holiday shoppers Random Acts of Kindness

Dealtime - December Holiday Promotion

Page 14: PACE PRESENTATION

PACE MANAGED Teaser Program “Hello is anybody out there” Bridges, Tunnels, Streets, Events Sampling & Stunts Reveal Program “Yes, About.com”

About.com - Renamed Site Launch

Page 15: PACE PRESENTATION

PACE MANAGED Macy’s Thanksgiving Parade Unofficial First Float Branded Tents, Signage Saturation of crowd with nick orange balloons Unofficial Nick.com “sponsorship” with millions

of impressions 4 Unique programs in four different cities.

Nick.com - Thanksgiving Parades

Page 16: PACE PRESENTATION

PACE MANAGED teams reaching students at over 70 campuses

promoting the on-line textbook site field team distributing/discussing promotional

material by dorm storming & special events campaign that was extended to include apparel

line and “music that doesn’t suck” Campus swat team invasions 3x a semester

Big Words - National Campus Blitz

Page 17: PACE PRESENTATION

PACE MANAGED Community Involvement Field Day type atmosphere Permits, Audio, Execution Over 300 participants each day

Saucony - Street Race

Page 18: PACE PRESENTATION

PACE MANAGED Black/Tan Halloween Promotions Training of field teams in 18

markets Execution of field teams in 6

markets Halloween Program utilizing Tarot

Cards and Psychics as compliments to interactive field team

Caffrey’s - Launch

Page 19: PACE PRESENTATION

PACE MANAGED Guerilla Sampling simultaneously at

over 30 campuses Distribution of 30,000 Rama noodles Postering, Sampling, Educating Branded Stickers Program where Site Traffic was greatly

increased from PACE’s Guerrilla efforts

Homestead.com - Launch

Page 20: PACE PRESENTATION

PACE MANAGED 30,000 Metro Card Distribution Paid tolls for commuters at Tunnels

entering Manhattan Creation of media Buzz Sampling Program T-shirt blitz; 5200 t-shirts in 43 minutes Staff of 200 for Transit Day Blitz

Free Tolls & Sampling Program

Page 21: PACE PRESENTATION

PACE MANAGED National Launch Compliment Over 100 camped out at 5 A.M. “Fake” crowd gets NBC attention Branded T-shirts & Posters (disguised of

course) Hey Matt, “Cleveland Loves You” Signage present throughout broadcast

nVidia - Today Show Audience

Page 22: PACE PRESENTATION

PACE MANAGED Untapped Media Drives Traffic Creates Buzz Cost Efficient Highly Effective

Fox - Street Media Chalk Art

Page 23: PACE PRESENTATION

PACE MANAGED Interactive sponsor driven educational

video booths Recruit and Manage Field Team Set-up / Breakdown Labor Promotional Models Field Management teams for industry

Cadillac Experience

Page 24: PACE PRESENTATION

PACE MANAGED 3 Vans load up unassisted at

warehouse Team sampling throughout delivery

area including riding commuter transit trains in costume

Product sales increase / Company hiring due to program’s efforts

Special Events and Appearances

Home Runs – Site Launch

Page 25: PACE PRESENTATION

PACE MANAGED 2 distinct 4 city programs: Cola and Bottled Water Targeting of Families and price conscious

adults at point of sale & sampling at recreation areas

table sampling and Mobile Back Packs to increase reach of the Texas Sampling Program

HEB - Repackage Launch & Sampling

Page 26: PACE PRESENTATION

PACE MANAGED Providing of staff for 5 of SFX’s clients Samplers and Costume Characters 46 events over a 65 day period A total of 13-17 promotional staff at every event PACE is the official marketing staff provider for

the SFX Tour

Nickelodeon - “All That” Music Festival

Page 27: PACE PRESENTATION
Page 28: PACE PRESENTATION

PRESS ON PACE WPLJ

“Somebody just paid my toll at the Holland Tunnel”

CBS Morning Show Staples.com characters

Front Page NY Times Business

About.com Launch

Today Show Appearance Discovery Channel’s Eco Challenge

Numerous radio and TV for touring events and sampling/stunt programs

Page 29: PACE PRESENTATION

➧  Don’t take our word for it…ask some of our current clients:

➧  Uber ➧  #LOVESNAPPLE Program for DPSG ➧  SexyPop ➧  Castle Brands ➧  Long Island Marathon

Page 30: PACE PRESENTATION

“All these guys do… …is get things done!”