pace presentation
TRANSCRIPT
We are a true coast to coast promotional agency with national reach
We specialize in non-traditional promotional campaigns
What Makes PACE Special One of the major assets of Ahead of the PACE is our national network of in-market managers, promotional models and samplers. We have the ability
to quickly mobilize to support and manage national programs.
Tuesday: contacted by Nike Wednesday: met with Nike Thursday: trained 9 area managers Friday: distributed information in person to more than 150 NYC Public High Schools
NIKE P.S.A.L
Nike found out just how fast our team can be called to action.
PACE Keys to Success We know that each client and project has unique concerns. Our priority is to first listen to your program goals and to then provide professional execution
within your budget constraints.
Commitment to Excellence Attention to Detail
Extensive In-House Talent Base Experienced Management
We do not just meet your expectations… …Ahead of the PACE exceeds them!
Promotional Services
Event Program Management
Corporate & Hospitality Events
In-Store Demos
Mobile Marketing Tours
Beverage Seeding & Sampling
Nationwide Event Staffing
Spirits On or Off Premise
Non-Traditional Campaigns
Street Teams & Stunts
PACE MANAGED… 30,000 Saturn Customer Database for Free
NY Mets Ticket Giveaway Creative, Mailing, and Fulfillment On-site activation at 11 retailers driving
nearly 10,000 customers into showrooms during a 2 week ticket pick-up period
Breakfast & Entertainment at Shea
Saturn - Annual Saturn Day at Shea Stadium
PACE MANAGED 40+ city tour that supported online promotion Hiring of tour team and in-market staff for entire
Warped Tour Warehouse shipping support, trailer/RV
acquisition Program’s success led to additional launch
support assignments from Digitas
Pontiac - What Color is Your Vibe?
PACE MANAGED Daily activities of 3 city
multi-agency program Routing and on-site managers for
reality commercial Documentation $250k interesting line item
expenses for GM audit
Pontiac - Pass It On
PACE MANAGED Bi-Coastal Mobile Tour Sampling & Stunts Graduation Ceremonies Routing, Truck Wrap, Tour Team,
Staffing & Event MGT
Snapple - Fruit on The Loose
PACE MANAGED Creation of brand presence in extremely
crowded environment 35’ balcony overlooking Bourbon street To reach estimated attendance over 5 days;
over 2 million impressions Chants of “Beer.com”, thousands of photos of
branded photos
Beer.com - Mardi Gras 2000
PACE MANAGED Branded Interactive storefront
across from Bloomingdales Information booths: Union Square/
Wall St. Complimentary shuttle bus for
holiday shoppers Random Acts of Kindness
Dealtime - December Holiday Promotion
PACE MANAGED Teaser Program “Hello is anybody out there” Bridges, Tunnels, Streets, Events Sampling & Stunts Reveal Program “Yes, About.com”
About.com - Renamed Site Launch
PACE MANAGED Macy’s Thanksgiving Parade Unofficial First Float Branded Tents, Signage Saturation of crowd with nick orange balloons Unofficial Nick.com “sponsorship” with millions
of impressions 4 Unique programs in four different cities.
Nick.com - Thanksgiving Parades
PACE MANAGED teams reaching students at over 70 campuses
promoting the on-line textbook site field team distributing/discussing promotional
material by dorm storming & special events campaign that was extended to include apparel
line and “music that doesn’t suck” Campus swat team invasions 3x a semester
Big Words - National Campus Blitz
PACE MANAGED Community Involvement Field Day type atmosphere Permits, Audio, Execution Over 300 participants each day
Saucony - Street Race
PACE MANAGED Black/Tan Halloween Promotions Training of field teams in 18
markets Execution of field teams in 6
markets Halloween Program utilizing Tarot
Cards and Psychics as compliments to interactive field team
Caffrey’s - Launch
PACE MANAGED Guerilla Sampling simultaneously at
over 30 campuses Distribution of 30,000 Rama noodles Postering, Sampling, Educating Branded Stickers Program where Site Traffic was greatly
increased from PACE’s Guerrilla efforts
Homestead.com - Launch
PACE MANAGED 30,000 Metro Card Distribution Paid tolls for commuters at Tunnels
entering Manhattan Creation of media Buzz Sampling Program T-shirt blitz; 5200 t-shirts in 43 minutes Staff of 200 for Transit Day Blitz
Free Tolls & Sampling Program
PACE MANAGED National Launch Compliment Over 100 camped out at 5 A.M. “Fake” crowd gets NBC attention Branded T-shirts & Posters (disguised of
course) Hey Matt, “Cleveland Loves You” Signage present throughout broadcast
nVidia - Today Show Audience
PACE MANAGED Untapped Media Drives Traffic Creates Buzz Cost Efficient Highly Effective
Fox - Street Media Chalk Art
PACE MANAGED Interactive sponsor driven educational
video booths Recruit and Manage Field Team Set-up / Breakdown Labor Promotional Models Field Management teams for industry
Cadillac Experience
PACE MANAGED 3 Vans load up unassisted at
warehouse Team sampling throughout delivery
area including riding commuter transit trains in costume
Product sales increase / Company hiring due to program’s efforts
Special Events and Appearances
Home Runs – Site Launch
PACE MANAGED 2 distinct 4 city programs: Cola and Bottled Water Targeting of Families and price conscious
adults at point of sale & sampling at recreation areas
table sampling and Mobile Back Packs to increase reach of the Texas Sampling Program
HEB - Repackage Launch & Sampling
PACE MANAGED Providing of staff for 5 of SFX’s clients Samplers and Costume Characters 46 events over a 65 day period A total of 13-17 promotional staff at every event PACE is the official marketing staff provider for
the SFX Tour
Nickelodeon - “All That” Music Festival
PRESS ON PACE WPLJ
“Somebody just paid my toll at the Holland Tunnel”
CBS Morning Show Staples.com characters
Front Page NY Times Business
About.com Launch
Today Show Appearance Discovery Channel’s Eco Challenge
Numerous radio and TV for touring events and sampling/stunt programs
➧ Don’t take our word for it…ask some of our current clients:
➧ Uber ➧ #LOVESNAPPLE Program for DPSG ➧ SexyPop ➧ Castle Brands ➧ Long Island Marathon
“All these guys do… …is get things done!”