Packaged.The 7th Global Summit

June 25-26, 2018, Amsterdam

Hans van Bochove,

VP Public Affairs Europe - Coca-ColaChairman, EUROPEN

Packaging with the end in mindConsumer Preferences, Societal Views and Regulatory Developments

and Industry’s Response

NATIONAL PACKAGING ASSOCIATIONS

EUROPEN MEMBERS

RAW MATERIAL

SUPPLIERS

PACKAGING USERS /

BRAND OWNERS

PACKAGING DESIGNERS

MANUFACTURERS

All packaging materialsequally important

1916

FUNCTIONALITYDISTINCTION

ATTRACTIVENESS

2018

& CONNECTIONFUN

PACKAGING, THE FIRST THINGCONSUMERS SEE

PACKAGING, THE LAST THINGCONSUMERS SEE

Source: The Coca-Cola Company Consumer Research, 2016, 13k respondents across 6 Western European countries

CONSUMERS CAREABOUT RECYCLING

STAKEHOLDERS / MEDIA CARE ABOUT LITTER and

RECYCLING

MEDIA CARE ABOUT LITTER and

RECYCLING

POLICY MAKERSCARE ABOUT

LITTER and RECYCLING

Higher Recycling Targets

(Plastics)

Reuse

Internal Market

legal base

Extended

Producer

Responsibility

Environment

legal base

Waste FrameworkDirective

Packaging & Packaging Waste

Directive

€

● Phase out Single-Use Plastics(plastic bags bis)

● Boost use of recycled contento Pledging (September 30, 2018)o Assessment regulatory / economic incentives

● Legislative proposal on SUP (May 28, 2018)

● Eco-designredefining Essential Requirements from the

PPWD (2018 onwards)

● Guidance on modulation of EPR fees (2019)

● Guidance on separate collection and sorting of plastic waste (2019)

● EU ‘Plastics Tax’ in EU MFF

Concretely:

● Significant reduction of certain products, with national (reuse) targets and economic

instruments (Annex, part A)

o (Fast) food containers, beverage cups

● Ban of certain products (Annex, part B)o Cotton bud sticks, cutlery, plates, straws,

stirrers and balloon sticks

● Extended Producer Responsibility for certain products – packaging, including clean-up

costs for marine litter (Annex, part C)

o (Fast) food containers, packers, wrappers

o Beverage containers, cups and cup lids

o Filter cigarettes

o Wet wipes, sanitary towels, tampons

o Balloons and plastic carrier bags

● Specific criteria for plastic beverage bottles o 90% collection by 2025 and tethered caps

Concretely:EU Directive on the reduction of the impact of certain Single-Use –Plastics on the Environment

SUP

W-EUROPE GLOBAL

C 2ALMOST HALF OF OUR

CARBON FOOTPRINTCOMES FROM PACKAGING

100% by 2025100% by 2025

50% by 2025a/o renewable material

leverage our brand power

RECYCLABILITYCOLLECTION USE OF rPETINNOVATIONINSPIRE CONSUMERS

Making of Coca-Cola 'Love Story'

https://www.youtube.com/watch?v=tT81G9px3w8

Coca-Cola Infomercial 'Love Story'

https://www.youtube.com/watch?v=e8tF9XevVlo

INSPIRING CONSUMERSLEVERAGING

BRAND POWER

https://www.youtube.com/watch?v=tT81G9px3w8https://www.youtube.com/watch?v=e8tF9XevVlo

INSPIRING CONSUMERS LEVERAGING BRAND POWER

: