Pad ComputingDisruption & Opportunity

September 2010

@JoSanKu

Antique Cupboard iPad painting by Corliss Blakely created with ArtStudio

Change of Media Consumption

] L X

sofa desk bed

Pad Computing Impact

Mobile and Mass

How and Where to Use Pad

Book Kindle iPad Galaxytab

Pad Ecosystem

Biz Opportunity

Pad and web2.0

web2

web2.0web1.0

1990 2005 2010 2013

web2 Web Square, Mobile web2.0

by @josanku 2010

iphone was a byproduct

Mobile

Long

Touch

Always On

Move

EasyComfortable

Everybody

1

9

90

Everybody Computer

Personal Computing

Desktop Internet Computing

Mobile Internet Computing

Mini Computing

30 Years Evolution

http://www.slideshare.net/CMSummit/ms-internet-trends060710final

Number of Days to Reach1MM Units Sold

http://www.slideshare.net/CMSummit/ms-internet-trends060710final

Reading=WritingConsumption=Creation

Reading

Watching

Working

Browsing

Learning

Playing

Communicating

Controlling

How

Work

Home

Out and About

School/Universities

Always with You

Where

eBooK ?

Galaxy Tab

Mobile Ecology

Single Platform, Player: iOS 120M Limited, Disruptive DevicesControlled EvolutionGlobal LocalJail Breaking

App Store

Android Market Place

The Internet PhilosophyTime & Players

Carriers x Vendors x Devices x Stores

Show Me the Money

Media Time Spent vs. Ad Spend

http://www.slideshare.net/CMSummit/ms-internet-trends060710final

Cost Per CPMs

http://www.slideshare.net/CMSummit/ms-internet-trends060710final

Time, Cost, Personalization

be foolSeriously

Observation & Connection

Developers as PublishersEcosystem Booster

Future Now

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Mobile Internet

Computing

web2

Me & We

web2+2

Web Meets WorldOffline = Online: Life

Social, RealTime, Geolocationby @josanku 2010

Mobile Computing Pad Computing

web2

web2.0

web2

Life, Business, Culture…

Move!

PEOPLESocial Web

@JoSanKu