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Page 1: Pages for Proof Only - ChicagoStyle Weddings€¦ · provides your business with maximum exposure amongst discriminating local brides and grooms. We’ve done our research, and we

Vintage Unique

MAGAZINE & WEBSITE

Modern

Page 2: Pages for Proof Only - ChicagoStyle Weddings€¦ · provides your business with maximum exposure amongst discriminating local brides and grooms. We’ve done our research, and we

ProvidingInspirationChicagoStyle Weddings strives to inspire couples in the wedding planning process through visually-driven,

engaging editorial material and fully developed resource guides providing tips, trends and the “Best of the Best”

vendors in Chicagoland.

Simply stated, we use our print and digital expertise to build

relationships. Whether we’re connecting a vendor to a

bride, engaging with couples ourselves, or creating a new

partnership between vendors, we do our best to make

strong, lasting connections to support our clients and

consumers at every turn.

Once upon a time, we were a young magazine called

Chicago Weddingpages. We’ve had more than 25 years of

learning and growth since inception and you’d be amazed

at the changes.

ChicagoStyle Weddings is no longer just a magazine,

it’s an award-winning, multi-platform, print-meets-digital

search engine dedicated to helping newly engaged

couples find their inspiration and build relationships with

local vendors.

We pride ourselves on being the ultimate Chicago

wedding planning resource, connecting couples to the

vendors and services they need to create the wedding of

their dreams.

CARA

SCO

PH

OTO

GRA

PHY

Page 3: Pages for Proof Only - ChicagoStyle Weddings€¦ · provides your business with maximum exposure amongst discriminating local brides and grooms. We’ve done our research, and we

Marketing Solutions CHICAGOSTYLE WEDDINGS HELPS BUILD SOLID, LASTING RELATIONSHIPS BETWEEN CLIENTS AND COUPLES.

With an annual print circulation of over 100,000 copies and over 18,000 unique visitors to our website per month, ChicagoStyle Weddings

provides your business with maximum exposure amongst discriminating local brides and grooms.

We’ve done our research, and we know that couples are using several media outlets to find products and services. ChicagoStyle Weddings

offers a fully integrated marketing program that targets couples in five different ways to drive more business to you:

ChicagoStyle Weddings is a multi-platform brandthat str ives to reach and engage our couples

to better serve their local wedding needs.

MAGAZINE

SOCIALMEDIA AND

BLOG

DIRECTMARKETING

WEBSITE

• Magazine, a beautiful and portable resource

designed to assist in planning the perfect wedding

• Website, acts as a search engine driving traffic to

our clients’ profiles and websites

• Direct Marketing, tools to communicate your

products and services directly to the newly

engaged couple

• Social Media, helping us connect to brides and

grooms through the media they consume most

often

• Blog, developing stories featuring vendors, events,

wedding culture, and ideas to draw in the

trendsetting couple

LOCALPHOTOSHOOTS

BEAUTIFUL &PORTABLE

PLANNINGTOOLS

FACEBOOK TWITTER PINTEREST

LOCAL SEARCHENGINE

INFORMATIONCAPTURE

FAVORABLE SEOPOSITIONS

CALENDAR OFEVENTS

BLAST EMAILS LEAD LISTS

Page 4: Pages for Proof Only - ChicagoStyle Weddings€¦ · provides your business with maximum exposure amongst discriminating local brides and grooms. We’ve done our research, and we

Product OverviewMAGAZINE

ChicagoStyle Weddings magazine is the largest, longest running and

most comprehensive bridal publication in Chicago. We have an

impeccable reputation amongst both advertisers and newly engaged

Chicagoland couples.

We consistently offer more local content than any other Chicago bridal

publication with our must-read editorial, Real ChicagoStyle Weddings,

beautiful local photo features, and comprehensive vendor resource

guides. Our magazine is used as a resource and planning tool

throughout the entire engagement process. There is always a reason

for the bride-to-be to come back to the magazine as a reference to

help her continue with her planning.

Research has shown brides shop by category, so we made it easy for

them! By breaking advertisements and editorial into categories, brides

can easily navigate through vendors and information to find just what

they need, when they need it.

WEBSITE

Like our magazine, our website is completely local. Chicago vendors

for Chicago couples. The site works in conjunction with the magazine

to offer engaged couples complete editorial content, planning tools and

local real wedding features, giving ChicagoStyleWeddings.com an

edge over competitors who are solely web-based.

Couples are directed to the website from our magazine, blast emails

and search engines. We invite them to visit our site, to enter contests,

check out our advertisers, read exciting articles and view our digital

magazine. We have over 18,000 unique visitors on the site per month.

In addition to our favorable SEO positions, our website functions as a

search engine for couples in and of itself. Brides and grooms can use

our interactive tools to search by location, view all vendors in a given

category, and view full profiles and virtual tours.

DIRECT MARKETING

ChicagoStyle Weddings continues to lead the Chicagoland market -

place in couples name capture both electronically and through our

magazine. We offer two ways for you to put your name directly in front

of couples during their wedding planning process:

• LEAD LIST with bride’s name, address, wedding date, and

phone number for you to contact through mailers and

postcards.

• EMAIL DATABASE of newly engaged brides that you can send

an email to through ChicagoStyleWeddings.com

BLOG AND SOCIAL MEDIA

It used to be that a business without a website was irrelevant. Now the

web is shifting and with the rise of social media, a business without a

social presence is becoming irrelevant. We know social media can be

complicated and time consuming. So, let us use our various platforms

to promote your business.

Our advertisers enjoy the perk of being considered first and foremost

for all social media and blog posts. We position our clients as experts

in the field, not just salespeople. We offer couples tips and planning

ideas they need to know, directly from our talented vendors.

We use cross-platform promotion to create optimal ranks on search

engines and to develop a highly engaged following of dedicated brides,

grooms and wedding professionals.

Page 5: Pages for Proof Only - ChicagoStyle Weddings€¦ · provides your business with maximum exposure amongst discriminating local brides and grooms. We’ve done our research, and we

DESIGN

As a visual medium, we only use the best graphics, photos and

advertisements on our pages. Our high-resolution images stand out

from our pages and take the already strong editorial to a whole new

level. They say a picture is worth a thousand words…and we have over

500 pages of them.

Our creative team goes through every page, mapping out ad

placements, editorial blocks and ensuring that everything is clear,

legible, and coherent. We take care to present ourselves well, so our

clients have the best opportunity possible to present themselves well.

EDITORIAL

This is what we’re known for – what we do best. We compile all the

trends of the upcoming year with time-tested planning tools to help

engaged couples create the wedding of their dreams. We talk to our

audience to find out what they want to see, then we take that to the

experts to create useful, honest articles reflecting the needs of our

audience. We organize all our content by category, so couples can

find what they need quickly and effortlessly.

Here are a few more reasons why couples love us:

• ChicagoStyle Weddings magazine contains more local content

than any other competing Chicagoland bridal publication

• Best Ad-to-Edit Ratio amongst local bridal magazines in the

marketplace. We offer far more edit than ad! Sixty percent of

our content is editorial material, ensuring the bride will spend

time on the page reading and absorbing advertisements.

• Ads are placed into categories, making it easy for the engaged

couple to locate your business and see your offerings.

No frustrating page flipping required!

We have a wide variety of features within our pages and we want to

show them off! Take a peek at our editorial calendar for details.

STUD

IO T

HIS

IS

Page 6: Pages for Proof Only - ChicagoStyle Weddings€¦ · provides your business with maximum exposure amongst discriminating local brides and grooms. We’ve done our research, and we

MAGAZINE & WEBSITE

P 847 584 2626 • F 847 584 26601008 Bonaventure Drive • Elk Grove Village, IL 60007-3277CHICAGOSTYLEWEDDINGS.COM • chicagostyleweddings.blogspot.com

IN A RECENT SURVEY,83% OF BRIDES

POLLED SAID THEYSTILL USE BRIDAL

MAGAZINES

BESTAD-TO-EDIT

RATIO,60% EDIT40% AD

WE REACH 7.4 OUT OF EVERY 10 NEWLY

ENGAGED CHICAGOLANDCOUPLES

WE OFFER MORELOCAL CONTENT THAN

ANY OTHERCHICAGO BRIDALPUBLICATION

READERSHIPFEMALE 91%

MALE 9%

AVERAGE HOUSEHOLD

INCOME$103,500

AVERAGE AGE

BRIDE 28GROOM 30

GEOGRAPHY OF READERS

CITY 59%SUBURBS 41%

Though we’re an annual publication, we change the cover

six times per year to keep it fresh and available on all

major newsstands. We consistently outsell our

competition.

DISTRIBUTION

2,000 newsstands throughout Chicagoland

Top wedding retailers

Local bridal shows and events

Featured advertisers’ locations

Where You Need Us

LESS THAN 1% OF THE CHICAGOLAND

POPULATION IS ENGAGEDAT ANY GIVEN TIME. WE TARGET ALL

OF THEM

DEMOGRAPHICPROFILE

Sources: CMO Inc. • ChicagoStyle Weddings’ Reader Surveys • Google Analytics

Page 7: Pages for Proof Only - ChicagoStyle Weddings€¦ · provides your business with maximum exposure amongst discriminating local brides and grooms. We’ve done our research, and we

Cover Photography: From left to right - Top: Studio ThisIs, Dennis LeePhotography, Sonya Martin Photography; Center: Dennis Lee Photography,Melissa Diep Photography; Bottom: Furla Photography & Video, CarascoPhotography, Edward Fox Photography

Back Cover Photography: From left to right - Top: Robyn RachelPhotography, Rick Aguilar Studios, Wasio Photography; Center: SalvatoreCincotta Photography, Glen Abog Photography; Center Top Right: Orange 2 Photography; Bottom: Jenny Taylor Photography, Studio ThisIs

MAGAZINE & WEBSITE

1008 Bonaventure Drive • Elk Grove Village, IL 60007-3277 • P 847 584 2626 • F 847 584 2660CHICAGOSTYLEWEDDINGS.COM • chicagostyleweddings.blogspot.com