COURAGE, LOYALTY, PERSEVERANCE & DISCO.

Once you create a product, it’s

time to play with the arcane knowledge & resources you’ve amassed.

Perspective: The World According to Pants.

DISCO SPAWNED THE MODEL CITIZEN.

Perspective: The World According to Customer Photos.

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Problem: How do we get more disco fabric?

PROBLEM: HOW DO WE GET MORE DISCO FABRIC?

We carried that swatch around like cavemen cradling a burning ember for 3 long years.

Meanwhile the legend grew…

DISCO SPAWNED THE MODEL CITIZEN.

Perspective: The World According to Customer Photos.

DISCO SPAWNED THE MODEL CITIZEN.

Perspective: The World According to Customer Photos.

DISCO SPAWNED THE MODEL CITIZEN.

Perspective: The World According to Customer Photos.

We found it… Then Burning Man found us.

But how do you market a product to an audience that despises marketing?

 

By selling a product that’s pure imagination…

Don't be fooled by synthetic knockoffs like cubic disconium. And stay clear of clothiers who tell you that Disconite™ is equally lustrous. Sure, it sparkles, but it also smells like rotten octopus.  

Genuine disconium ore is found in only one place on Earth: an icy subterranean cavern deep beneath the most remote corner of Antarctica. While we can't divulge details of our mining operation, rest assured that the thousands of Emperor Penguins in our employ are well-fed and receive regular bathroom and cigarette breaks.

 

By Open Sourcing design…

By Open Sourcing the fabric..

By letting your customers be your models, marketers, and story-tellers…

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