DIGITAL MARKETING

By Amin S. Lalani

Introduction

A growing medium to reach and retain customers online with minimum resource

Most developed and refined scientific approach to analyze the market and consumer trend

Only medium where sales and feedback are generated in hours rather than days and months.

Only medium where exact calculation for return on advertisement, acquisition cost, etc can be calculated

Only medium where various forces like content developer, affiliates, promoters, etc meet work in close coordination.

Where Pakistan is Standing at Digital Marketing Arena.

Reach Demography Mobile Media

Reach

Internet User Trend in Pakistan which has gone from 0% to 18% - ie 32 Million Internet Users

Reach – Regional Trend

Middle East

Demography

Youth in Pakistan Statistics

Total population (2007) 164.6 million

Total # of Young people 15-24 years 36 million

Under 25 years 63% 10-19 years 24% 20-24 years 9%

103.698 million39.504 million14.814 million

Mean Age at Marriage

Females: Males:

21.7 years26.5 years

Percentage Married:Female: 15-19 years

20-24 years

Male: 15-19 years

20-24 years

21.4%61.0%4.7%26.4%

Youth Literacy Rate (age 15/24) 53%

Female youth literacy (age 15-24) 42.0%

Pakistanis collectively sent over 151 billion text messages during the year 2009. Nokia has cited Pakistan to be producing the third highest SMS traffic in the world in 2010.[11]

Cellular Market Forces

Network

The Cyber Bridge

Local Presence

Membership

Brands Served

Services Offered

SEO SEM SMM

SEO

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

SEM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which "optimizes" website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components

SMM

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.[citation needed]

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Fun

Methodology

Analyze

Optimize

Channelize

Advertize

Feedback

Tune and Re-launch

Analyze

Optimize (SEO, UE, BF, etc)

Create Hybrid Interactive website

Channelize

Advertize

Feedback

Tune and relaunch

Mobile Apps World

Email Marketing

Case Study - Docomo

UfONE Case Study

Contact Us

EVISION

105 Bahria ComplexM.T. Khan Road, 74000Karachi, Pakistan

Phone : 92 21 3520 2815US : 1 310 742 5195Email : info@evision.com.pk