pakistan print media industry analysis 20 14
TRANSCRIPT
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Pakistan Print media IndustryYearly analysis - 2014
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Print Industry
Analysis
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Data Statistics
Media track monitor the all leading 60+ News papers from
Karachi, Lahore, Islamabad , Hydrabad and Multan. Mediatrack Monitor all type of Ads including Classified, Notices, Job opportunity, Tender, Educational and Government Ads etc. For Magazines and Digest mediatrack scaned all type of
advertisement. 50+ Weekly / Monthly Magazines and Digest
monitor for this study.
In the Year 2014 total spend on Pakistan Print mediaindustry was 11.10 Billion rupees (publications only). Rs 0.40 Billion Spend on Weekly and Monthly Magazines.Education is top most spending category in Print media
followed by Construction and Bank. Government is one of the
biggest spender on Print media. MCB was the biggest Player from
private sector.
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Media analysis based on
Publications & MagazinesFor the Year2014
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14.0%13.5%
11.0%
4.9%4.4%
3.9%
2.1% 2.0%1.7% 1.6% 1.5% 1.4% 1.3% 1.1% 1.1%
INS
TIT
UT
ES
CO
NS
TR
UC
TIO
N C
OM
PA
NIE
S
BA
NK
S
GO
VT
OF
PU
NJA
B
FE
DE
RA
L G
OV
ER
NM
EN
T
GA
RM
EN
TS
/LA
WN
S
GO
VT
OF
SIN
D
WA
TC
HE
S/C
LO
CK
S
MO
BIL
E P
HO
NE
OP
ER
AT
OR
S
HO
TE
LS
/RE
ST
AU
RA
NT
S
CH
AIN
ST
OR
ES
INT
ER
NE
T S
ER
VIC
E
ME
DIC
INE
CA
RS
/JE
EP
S
CH
AR
ITY
OR
GA
NIS
AT
ION
S
Top 20 Categories
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4.8%
4.5%
2.0%1.9%
1.8%1.7%
1.5% 1.5% 1.4%
1.0% 1.0% 0.9%0.8% 0.8%
0.7%
GO
VE
RN
ME
NT
OF
PU
NJA
B
GO
VE
RN
ME
NT
OF
PA
KIS
TA
N
MU
SL
IM C
OM
ME
RC
IAL
BA
NK
TR
EE
T C
OR
PO
RA
TIO
N L
TD
BA
HR
IA T
OW
N
GO
VE
RN
ME
NT
OF
SIN
DH
PT
CL
DA
MA
C P
RO
PE
RT
IES
UN
ILE
VE
R P
AK
IST
AN
LT
D
ME
TR
O C
AS
H &
CA
RR
Y P
AK
IST
AN
EM
AA
R P
AK
IST
AN
DH
A
GU
L A
HM
ED
TE
XT
ILE
MIL
LS
HA
BIB
BA
NK
LT
D
TH
E B
AN
K O
F P
UN
JA
B
Top 20 Players
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2.7%
1.9%
1.5%1.4%
1.1%
1.0%0.9%
0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.5%
GO
VE
RN
AM
EN
T O
F P
UN
JA
B
MU
SL
IM C
OM
ME
RC
IAL
BA
NK
BA
HR
IA T
OW
N
GO
VE
RN
ME
NT
OF
PA
KIS
TA
N
ME
TR
O C
AS
H C
AR
RY
LD
A
DA
MA
C P
RO
PE
RT
IES
EM
AA
R P
AK
IST
AN
PT
CL
BR
OA
D B
AN
D
GO
VE
RN
AM
EN
T O
F S
IND
H
GU
L A
HM
ED
ZO
NG
BA
NK
IS
LA
MI
HA
BIB
BA
NK
LT
D
FB
R
Top 20 Brands
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Publications vs Magazines Based on spend
Publications97%
Magazines3%
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English vs Urdu Publications RatioBased on spend
Urdu Publications53%
English Publications
47%
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Page type wise analysis Based on spend
Inside54%
Back Page8%
Front Insie10%
Front Page27%
Back Inside1%
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City wise Spending
2%
23%
45%
30%
Hyderabad Islamabad Karachi Lahore
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Toppers of 2014 by Business
Urdu Publications English Publications Magazines
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Monthly TrendJan-Dec 2014
5%5%
6%
7%
5%
9% 9%
12%
8%
9%
11%
12%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
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Category analysis based on
Publications & Magazines/Digest
Year 2014
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20%
1%
1%
1%
1%
1%
1%
1%
2%
2%
2%
2%
3%
4%
4%
5%
6%
7%
17%
21%
OTHERS
RAYMOND GARMENTS
FIVE STAR TEXTILE
SITARA TEXTILE MILLS
CAMBRIDGE GARMENTS
ZENIYA LAWN
ROYAL TAG
JUNAID JAMSHED STORE
HIJABUNISA GARMENTS
ORIGINS GARMENTS
MAUSUMMERY LAWN
RALPH LAUREN COLLECTION
AL-KARAM TEXTILE MILLS
SANA SAFINAZ GARMENTS
TEXTILE MILLS ASSOCIATION
NISHAT LINEN GARMENTS
ITTEHAD TEXTILE
KHAADI LAWN
BONANZA GARMENTS
GUL AHMED TEXTILE MILLS
GARMENTS / LAWNShare Of Spend
104 Players were active in 2014
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33%
1%
1%
1%
1%
1%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
6%
7%
11%
13%
OTHERS
ZAAMIN GROUP
KINGS REAL ESTATE
ASHIYANA HOUSING PROJECT
ABDULLAH BUILDERS & DEVELOPERS
FALAKNAZ PROPERTIES
SAIMA BUILDER & DEVELOPERS
GOHAR GROUP OF COMPANIES
IZHAR GROUP OF COMPANIES
STAR MARKETING
FRONT LINE MARKETING
CITY HOUSING PROJECT
SWEET HOMES PAKISTAN
EDEN HOUSING
GULBERG ISLAMABAD
GHANI BUILDER & DEVELOPERS
DHA
EMAAR PAKISTAN
DAMAC PROPERTIES
BAHRIA TOWN
Construction Category Share of Spend198 Players were active in 2014
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Bank Category Share Of Spend
52 Players were active in 2014
10%
2%
2%
2%
2%
3%
3%
3%
3%
3%
4%
4%
4%
4%
5%
6%
6%
6%
8%
19%
OTHERS
DUBAI ISLAMIC BANK
HABIB METROPOLITAN BANK
KASB BANK LTD
SONERI BANK
J. S. BANK
SINDH BANK
SUMMIT BANK
BANK AL HABIB
UNITED BANK LIMITED
STANDARD CHARTERED BANK
ALLIED BANK LTD
NATIONAL BANK OF PAKISTAN
ASKARI BANK LTD
BANK ALFALAH
MEZAN BANK
BANK ISLAMI LTD
THE BANK OF PUNJAB
HABIB BANK LTD
MUSLIM COMMERCIAL BANK
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Hand Set CategoryShare of Spend
18%
1%
1%
1%
5%
8%
9%
14%
41%
OTHERS
VOICE MOBILE
GFIVE MOBILE
DANY
HUAWEI
Q MOBILE
LENOVO
IPHONE
SAMSUNG
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CHINA MOBILE19%
TELENOR 11%
WARID TELECOM 10%
UFONE7%
MOBILINK 7%
PTCL46%
TelecommunicationsShare Of Spend
Included all products of the Players
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About Mediatrack: Mediatrack is one of the leading media monitoring
company in Pakistan and pioneer media monitoring company in Afghanistan.
Mediatrack engage to Monitor across the board all medium like TV, Print, FM,
Cable, Outdoor and Social media. Ad Monitoring, News Monitoring and
media audit from all medium is our core products.