parable marketing services brochure 2014
DESCRIPTION
Parable Marketing Services Brochure 2014TRANSCRIPT
More customersMore sales per customerMore frequent customer visits
MARKETINGSERVICES that suit your unique needsInside — the tools you need to gain:
Targeted MarketingData-Driven DesignMeasurable Results
GROW YOUR SALESWE CAN HELP As an independent Christian retailer, you run a business and a ministry. Our goal at The Parable Group is to support your mission of spreading God’s Word by helping your store thrive. We offer you a variety of resources, using a multi-channel approach, that lets you hand pick the mix of services that are exactly right for your business.
Just want help with data? You got it. Need an easy email solution? It’s yours. Professionally-designed catalogs? We do that too. There’s no membership requirement—you don’t have to leave your current marketing group, or even be a part of a marketing group. We simply want to help support you in the ways that are most important to you.
Sale runs February 6
through March 2, 2013
TWO-DAY SALE
Feb. 22-23pg 10-11
$5 Fictionpg 12
$4 off Music pg 18
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SALE
Feb.
Christmas SALE Runs November 6 through December 24, 2013
Our philosophy about data is simple: Data reveals insight, insight helps shape the best message and the best message produces more results.
The Parable Group has been uncovering what motivates the Christian audience for over 25 years. We can tell you not only what your customers are buying now, but who is most likely to respond next. Knowing that could help you:
• Target promotions to the right customer• Reduce your mailing costs• Increase your response rates
All that means more revenue for your store!
PRINT & MAILSERVICES Catalogs are the cornerstone of building a successful promotion strategy. Research tells us that customers who receive our professionally-designed catalogs not only come into stores more often, but spend more per transaction. We understand the critical importance of:
• Product placement• Number of promoted products• Balanced category selection
DATA SERVICES
Sale runs April 23 through May 24, 2013
cherish themoments
moms 2-6
grads 13
dads 8
springsale
04C14_FNL.indd 1 3/26/14 12:38 PM
Drive more traffic to your store with expertly designed, yet surprisingly affordable catalogs.
Utilize data to your advantage—we’ll take the guesswork out of it.
Your logo here
Your logo here
Your logo here
Catalog samples
EMAILSERVICES Of course you want to gain new customers and maintain a closer relationship with the customers you have. Communicating with them through online channels is crucial in this day and age. Our ready-to-send emails can:
• Drive traffic to your store• Build product awareness• Strengthen customer relationships
Our visually-striking email promotions prompt immediate action and maximize your brand’s impact.
Ready-to-send Email
Ready-to-send Email
Ready-to-send Email
Customized Data-Driven Promotional Strategy
ParableConnect
Comparative Bestsellers
Key Operational Metrics
Data Reporting on Your Behalf
Clerk Capture Rate Metrics
Recommended Markdowns/Returns
Automated Post-Sale Credits
Automated Address Correction Updates (POS-specific)
Parable Predictive Mailing Model
USPS Optimized Mailing Strategies
Consumer Catalogs and Inserts
Digital Consumer Catalogs
Automated Promotional Product and Price Updates (POS-specific)
Promotional Planning Guide
Promotion Stocking Reports
Promotional Response Analysis
Automated Traffic Driving Emails
Data-Driven Targeted Emails
Automated New Customer Emails
Email Perfomance Analytics
Email List Rental
Ready-to-Send Emails
Quarterly Custom Email by Request
Additional Resources:Merchandising Kits
Parable Essential Inventory
New Customer Postcard
Business Claiming Service
Unlimited Custom Emails
Customer Satisfaction Surveys
SnapRetail
Online Display Advertising
Email Append
Print/Mail Services
Email Services
Data Services
Data, Print/Mail Services
Data/ Email
Services
All Services
EmailData
Data
Data, P
rint/M
ail
Data, P
rint/M
ail, E
Print/M
ail
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Please contact:
Daniel Whittington [email protected]
800-366-6031 ext 542
John Strifler [email protected] 800-366-6031 ext 587
Tom Dolman [email protected] 800-366-6031 ext 5124/8/13
Services At-a-Glance
Parable offers you a variety of services to help you communicate effectively with your customers, measure your sales, grow your business and increase your profits. Our multi-channelapproach lets you select the service mix that’s exactly right for your business.
AT A GLANCESERVICESChoose your own unique mix of marketing services that will benefit your business the most.
Customized Data-Driven Promotional Strategy
ParableConnect
Comparative Bestsellers
Key Operational Metrics
Data Reporting on Your Behalf
Clerk Capture Rate Metrics
Recommended Markdowns/Returns
Automated Post-Sale Credits
Automated Address Correction Updates (POS-specific)
Parable Predictive Mailing Model
USPS Optimized Mailing Strategies
Consumer Catalogs and Inserts
Digital Consumer Catalogs
Automated Promotional Product and Price Updates (POS-specific)
Promotional Planning Guide
Promotion Stocking Reports
Promotional Response Analysis
Automated Traffic Driving Emails
Data-Driven Targeted Emails
Automated New Customer Emails
Email Perfomance Analytics
Email List Rental
Ready-to-Send Emails
Quarterly Custom Email by Request
Additional Resources:Merchandising Kits
Parable Essential Inventory
New Customer Postcard
Business Claiming Service
Unlimited Custom Emails
Customer Satisfaction Surveys
SnapRetail
Online Display Advertising
Email Append
Print/Mail Services
Email Services
Data Services
Data, Print/Mail Services
Data/ Email
Services
All Services
EmailData
Data
Data, P
rint/M
ail
Data, P
rint/M
ail, E
Print/M
ail
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Please contact:
Daniel Whittington [email protected]
800-366-6031 ext 542
John Strifler [email protected] 800-366-6031 ext 587
Tom Dolman [email protected] 800-366-6031 ext 5124/8/13
Services At-a-Glance
Parable offers you a variety of services to help you communicate effectively with your customers, measure your sales, grow your business and increase your profits. Our multi-channelapproach lets you select the service mix that’s exactly right for your business.
DESCRIBINGOUR SERVICESHere is a more in-depth look at how our services can help you and your business. Customized Data-Driven Promotional Strategy
Helps you plan a yearly marketing strategy, balancing print with email and digital advertising. ParableConnect
Informs your business decisions by providing 24/7 access to information, analysis and resources.
Comparative Bestsellers
Helps you stock the right products by comparing what you’re selling, along with your stocking levels, to other stores.
Key Operational Metrics
Compares your customer spending habits and clerk effective-ness during point of purchase interactions, compared to the average store.
Data Reporting on Your Behalf
Saves you time by automatically reporting to SoundScan, CROSS:SCAN, New York Times, Above the Treeline and more.
Clerk Capture Rate Metrics
Helps you manage front line staff to encourage good habits at point of purchase interaction.
Recommended Markdowns/Returns
Helps you manage inventory levels to maximize cash flow.
Automated Post-Sale Credits
Saves you time by automatically reporting sales to vendors, guaranteeing post-sale credits, improving cash flow and protecting your margin.
Automated Address Correction Updates (POS-specific)
Helps you save on costs by automatically updating your in-house mailing list for accuracy.
The Parable Group Predictive Mailing Model
Optimizes your advertising investment by identifying customers most likely to respond to a mailing.
USPS Optimized Mailing Strategies
Ensures the lowest mailing rate by obtaining change of address and address standardization.
Consumer Catalogs and Inserts
Drives traffic to your store, and represents your store brand and product selection to customers.
Automated Promotional Product and Price Updates (POS-specific)
Saves you time by automatically adding products to your POS, and setting sale prices and dates for each promotion.
Promotional Planning Guide
Provides you with necessary information to run a successful promotion, including PO’s, vendor forms, listings of all post- sale credits and more.
Promotion Stocking Reports
Helps you monitor inventory with weekly reports showing your on-hand levels for products in current and upcoming promotions.
Promotional Response Analysis
Assesses the effectiveness of your promotions by analyzing the number of responders and dollars spent, items purchased and more—even fully calculates ROI for each promotion.
Automated Traffic Driving Emails
Drives traffic to your store, grows sales and saves you time by sending weekly emails on your behalf to your entire list.
Data-Driven Targeted Emails
Helps grow your sales by sending relevant messages to specific customers, chosen by their buying behaviors and preferences.
Automated New Customer Emails
Turns your first-time customers into repeat customers by delivering a timely message of thanks, plus return coupon, to new email addresses.
Email Performance Analytics
Assesses the effectiveness of emails with regular analysis. In the past year, our stores have seen $18 in sales for every $1 spent on email.
Ready-to-Send Emails
Saves you time and increases awareness with product- specific emails, professionally designed and ready for you to send.
Quarterly Custom Email by Request
Drives customers to your in-store event with an email created by our professional designers.
ADDITIONALRESOURCESThe Parable Group brings you a variety of additional resources that can help you run your business more efficiently, communicate with existing customers and help reach prospective customers — all while growing your brand. Merchandising Kits
Refreshes your store and complements other promotional channels to enhance the in-store experience. Improves perception and increases the average time spent in your store—resulting in an increased average receipt.
The Parable Group Essential Inventory
Helps you stay in stock with the best backlist titles available, plus earn extra discounts through participating distributors.
New Customer Postcard
Helps turn one-time customers into loyal customers by regularly sending thank you postcards to new signups on your mailing list — proven successful in store after store.
Business Claiming Service
Helps current and potential customers find your store by ensuring accurate store information online.
Email Append Service
Builds your email list by finding and contacting your customers who don’t have an email address on file, then imports them into your POS system.
Unlimited Custom Emails
Helps you communicate with your customers on the subject of your choice with professionally-designed, custom emails.
Customer Satisfaction Surveys
Learn how to improve customers’ shopping experiences by getting feedback from customers shopping in your store.
SnapRetail Ready-to-Send Templates
Keeps you in closer contact with your customers by using easy, flexible email templates with access to tens of thou-sands of product images, or your own uploaded images.
Online Display Advertising
Gains customers for you by affordably marketing your store across thousands of premium sites and mobile apps, target-ing Christians in your local market.
We want to support you in what you do best, serving customers through your business and ministry. Let us assist you with marketing solutions
that will excite and motivate those customers to action.
Targeted marketing Data-driven design Measurable results
Serving independent retailers since 1985
John Strifler800.366.6031 ext. [email protected]
WE’D LOVE TO SERVE YOU CALL US TODAY