parexusa's envision brochure

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Architectural The Canvas ENVISION ANY SHAPE. ANY COLOR. ANY TEXTURE.

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The Architectural Canvas. Envision Any Shape. Any Colr. Any Texture. A structure is the architect’s medium. Its exterior, the canvas. That canvas is the face of the design vision. As an exterior, stucco may not be known for bright color or bold dimensional architecture. But it should. Stucco and Exterior Insulation and Finish Systems (EIFS) by Parex USA offer greater design flexibility than any other cladding. Consider modern buildings with glossy metallic finishes that resemble metal panels. Or simulated brick, virtually indistinguishable from traditional masonry. Or classical architecture with walls, and columns and details that appear to be cut from natural stone. With innovative products and appropriate application technique, it’s all possible. Any shape. Any color. Any texture. If you can envision it, we can bring it to life.

TRANSCRIPT

ArchitecturalThe

CanvasE n V I S I o n A n y S h A P E . A n y C o L o r . A n y T E x T U r E .

Envision…

A structure is the architect’s medium. Its exterior, the canvas.

That canvas is the face of the design vision.

As an exterior, stucco may not be known for bright color or bold dimensional architecture.

But it should. Stucco and Exterior Insulation and Finish Systems (EIFS) by Parex USA offer

greater design flexibility than any other cladding. Consider modern buildings with glossy

metallic finishes that resemble metal panels. Or simulated brick, virtually indistinguishable

from traditional masonry. Or classical architecture with walls, and columns and details that

appear to be cut from natural stone.

With innovative products and appropriate application technique, it’s all possible.

Any shape. Any color. Any texture. If you can envision it, we can bring it to life.

02 |

Any Shape

ToDAy’S EIFS AnD STUCCo SoLUTIonS

can accommodate nearly any exterior

building shape you can imagine.

Step away from the ordinary and

envision the unlimited dimensions that

can be achieved with EIFS and stucco.

From a design point of view, we believe

EIFS and stucco are the world’s most

flexible cladding system. No matter what

shape you visualize, our products can

help you achieve your vision. EIFS also

provides a continuous layer of insulation

with superior R-values and greater

energy savings.

Any shape, any detail or any corner application is possible. No matterwhere your imagination takes you, we can help solidify your ideas.

T h e A r C h I T e C T u r A l C A N vA s | 03

Any Shape

04 |

EIFS AnD STUCCo offer greater design flex-

ibility than any other cladding. Appropriate for

nearly any design, these solutions can be used

to enhance styles ranging from ultra-modern

to the most traditional, classical architecture.

Unlike alternative flat exterior cladding prod-

ucts, EIFS and stucco can easily be applied

to curves, slopes, corners, and other shapes

of any size without seams or transition lines.

Application is even possible over moulding,

columns, and other structural details. EIFS

and stucco from Parex USA deliver unlimited

dimensional, color and textural opportunities.

T h e A r C h I T e C T u r A l C A N vA s | 05

S h A P E S & I N t E g R A l d E S I g N S

06 |

T h e A r C h I T e C T u r A l C A N vA s | 07

Any Color

yoUr DESIgn ProCESS shouldn’t

involve choosing color from a small

grid of available swatches. Our standard

colors? think of it this way: the human

eye can perceive millions of colors;

consider that range our color palette.

We know how essential the right color,

precisely rendered, is to the creative

process. So we do what’s necessary

to match any color you specify.

Any color. When it comes to color,Parex usA has the entire spectrum covered.

08 |

DESIgn ProS hAVE Long BEEn rELUCTAnT

to specify bold, vibrant colors because they’re

worried about fading and weathering. Now it’s

time to let your colors fly.

A new proprietary pigment system by Parex USA

not only makes brilliant colors possible, it also

ensures fade resistance.

the advanced technology of our ColorFast

Pigment System incorporates an inorganic blend

of high quality pigments, allowing you to specify

vivid colors without worrying about fading

issues. With superior fade resistance, long-term

maintenance costs are reduced.

T h e A r C h I T e C T u r A l C A N vA s | 09

F U l l C O l O R S P E C t R U m

10 |

ThE rAngE oF SUrFACE TExTUrES

you can achieve is unlimited, because

each application is unique and relies

largely on the skill of the applicator.

Just as a skilled painter requires a palette

of quality paints, a skilled applicator must

be equipped with the right assortment

of products, finishes and coatings.

With a broad range of innovative prod-

ucts, Parex USA makes it possible for

applicators to create nearly any textured

surface and ensure that it has protective,

weather-resistant properties that provide

a long-lasting, dependable cladding.

Any texture. With limitless textural possibilities,designers can help make your architectural vision a reality.

Any Texture

T h e A r C h I T e C T u r A l C A N vA s | 11

12 |

T h e A r C h I T e C T u r A l C A N vA s | 13

t E x t U R E v A R I E t y

ACryLIC AnD ELASTomErIC FInIShES offer

both form and function. Functionally, they

provide a flexible final coat that resists thermal

shock, provides a water vapor-permeable

barrier and resists Uv and weathering.

But they also reveal final color and texture.

And that’s when “flexibility” takes new mean-

ing and relates to design. the limitless design

potential, combined with the art of the

applicator, make nearly any texture possible.

Every application is as unique as the hand

holding the trowel, and a skilled applicator

is absolutely essential to achieving a desired

result. But any artist needs the right tools

and products.

Parex USA is the nation’s largest supplier of

cement finishes. And we offer a wide range

of acrylic and elastomeric finishes with

aggregate choices to help you achieve the

texture you’ve envisioned.

True artists have vision and method. But their success also depends on the right toolsand the highest quality products if their work is to stand the true test of time.

14 |

Conventional textures convey many

different architectural impressions.

Parex USA makes nearly any texture

possible, from smooth, ultra-fine

contemporary surfaces to rugged,

antique textures. the process is

all a matter of product choice

and application method (sprayed

or troweled).

T h e A r C h I T e C T u r A l C A N vA s | 15

Creating art or designing from a unique

perspective isn’t about choosing from

what’s already been done.

At Parex USA, we know that custom

design requires extra effort, problem-

solving and imagination. Our technical

and design support professionals

are available to help you choose

the products you need along with

application information to achieve

the results you envisioned.

t E x t U R E v A R I E t y

16 |

Indistinguishable. AMs is nearly identical to traditional brick but it’s definitely different: more lightweight, more economical and better insulating.

AmS, or ADVAnCED mASonry SImULATIon, by Parex USA requires an expert to determine that it’s not traditional masonry. But it offers some overwhelming advantages. Factory-made templates and a limitless range of finish colors

make any look possible. It’s also more economical, because it’s lighter weight and requires less structural support. And with its EIFS advantages, AmS has a higher insulation value with less thermal bridging than brick.

T h e A r C h I T e C T u r A l C A N vA s | 17

S P E C I A l t y t E x t U R E S

WhEn InCorPorATED InTo A STrUCTUrE,

natural stone can convey permanence,

stability and established confidence. But it

comes with a price, and it’s substantial. Not

only is stone expensive to purchase and

install, it also requires considerable

structural support.

Specialty stone finishes from Parex USA

effectively mimic the look and design

aesthetic of natural stone economically,

without many of the structural elements

required to support it.

Our spray- or trowel-applied finishes create

seamless, permanent, tough-surfaced

interior and exterior walls, while providing

design flexibility, subtle beauty and

creative colors.

From smooth rock or stone finishes to

coarse multicolored granite, these finishes

add distinctive texture, durability, color and

design to any wall.

real stonework? Parex usA specialty stone finishes create the aesthetic look of natural stone economically and without the weight.

18 |

IT’S noT ExACTLy your grandfather’s

stucco. With metallic coatings by Parex USA,

you can achieve a true, metallic pearlescent

appearance without the cost of architectural

metal panels. And while you’re getting the

look of attached metal, you’re also getting

a wealth of advantages. metallic coatings

provide a flexible color coat for curved and

corner applications.

maintenance is also minimal, because

the non-tacky surface provides high

resistance to accumulation of dirt, mold

and pollutants.

If desired, the rich, semi-gloss appearance

of the coatings can be given a clear topcoat

to achieve a full gloss finish and the look of

polished panels.

Metallic coatings: Achieve the unbelievable,contemporary look of architectural metal panels.

T h e A r C h I T e C T u r A l C A N vA s | 19

S P E C I A l t y t E x t U R E S

ThE rIghT ChoICE For Any DESIgn.

Now that you’ve discovered the limitless

shapes, colors and textures available with

Parex USA EIFS and stucco, envision the

endless possibilities. As the world’s most

versatile exterior cladding, you can now

effectively mimic stone, brick or nearly any

other surface. And in nearly every case,

you’re achieving the look you’ve envisioned

more economically.

So while your design plan is forming, consider

the incredible flexibility and economic benefits

of EIFS and stucco solutions by Parex USA.

What do you envision? eIFs and stucco can achievethe look of past, present or future.

20 |

Parex eIFs. Available inany color, but always green. restoring beauty.

PArEx EIFS hAS mAny ADVAnTAgES

beyond its incredible design versatility.

It also offers superior energy savings,

far beyond the capabilities of most

exterior claddings.

As a result, you’re not only using a system

that offers a full spectrum of color choices,

accommodates any shape, and offers

an unlimited range of texture, you’re

also choosing one with superior energy

efficiency. Regardless of shape or detailing,

Parex EIFS is the ideal solution to help

meet the country’s most stringent

energy requirements.

By design, EIFS is an energy efficient

exterior cladding that wraps your building

in a continuous thermal blanket, eliminates

thermal bridging and increases R-values.

And it incorporates an air barrier and

water-resistant barrier for additional weather

resistance. A tight, well-insulated building

envelope is key to cost-effective reduction

in energy consumption. Our professionals

can help you achieve the design you envision

with a green conscience.

A DESIgnErS ArChITECTUrAL CAnVAS

does not have to be limited to new construc-

tion. Parex USA’s EIFS and Stucco solutions

can also bring existing buildings back to life.

If your vision is to give your building an

entirely new look or if you want to bring

back the original glory of an old building,

Parex USA can provide the solution to easily

and economically restore and renovate

existing buildings. In addition to enhancing

the curb appeal of their building, owners

can also add energy-efficiency with the

use of EIFS.

Parex USA EIFS is a very lightweight cladding

that can be added to existing walls, with

minimal demolition and reduced time, labor,

noise, environmental pollution and waste-

disposal costs. Owners also turn to EIFS

for renovation projects to minimize

tenant disturbance.

About Parex usA.

headquartered in California, Parex USA is a subsidiary of the Parexgroup, a division of the FrenchCorporation S.A. materis. the Parexgroup is one of the world’s leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 53 manufacturing sites in 19 countriesthe ParexGroup employs more than 2,700 industry professionals who are the cornerstone of this thrivingglobal organization.

today, Parex USA is one of North America’s most respected suppliers of building materials with companiesthat include Parex, teifs, lahabra, El Rey Stucco, and merkrete tile and Stone Installation Systems. For moreinformation about EIFS and stucco solutions, visit www.parexusa.com.

Bring your vision to life. Our design professionals and expert Color and Sample technicians can help make your vision a reality. Contact Parex USA’s Color and Sample lab at 866.516.0061 x1985.

parex.com

teifs.com

lahabrastucco.com merkrete.com

elrey.com

EIFS STUCCo SoLUTIonSTILE & STonEInSTALLATIon SySTEmS

Corporate OfficeParex USA, Inc.4125 E. La Palma Ave., Suite 250Anaheim, CA 92807866.516.0061Tech Support: 800.226.2424

www.parexusa.com

© Parex USA Inc. December 2011 • PUSAEVB