part 3
TRANSCRIPT
What kinds of things are in the newspaper?• New
s • Showbi
z • Sport
• Celebrities
• Weather
How much does advertising cost?
Who is target audience?
The paper predominately focuses on stories largely revolving around celebrities, sport,
and news and gossip about popular television programmes, such as soap operas
and reality TV shows.
This suggests more of a female target audience as they are typically associated as having an interest in the lives of celebrities
and gossip.
How is the newspaper organised/structured?
• Full News
• Latest News
• Celeb News
• Offers & Lottery
• Sport • T.V. • Living • Reviews
• Dating
Start
Finish
Where is it available?
• The UK • Arizona • Lebanon
• Bangladesh
• Louisiana
Size of adverts
Stage 2 – Research Of Effective
Channel Adverts
Layout Design – ‘BBC One’
Its on a simple temple with a prominent red background
With clear information in white to stand out from the background
Content – ‘BBC One’
Their is not a lot of content just simple text with a background and some animation around the words
Style Of Font – ‘BBC One’
This font is ‘Calibri (Headings)’ which is clear nothing fancy which is quite common on ‘Microsoft Word’ implying anyone can watch
The ‘One’ is also ‘Calibri (Headings)’ the bold reminds the views what channel its on as BBC has many sister Channels
The BBC logo is the same style as the rest only in capitals and blocks to resemble their logo
Style Of Graphics – ‘BBC One’
The animation of the circle catches you attention straight away
The dark shading in the corners draw's your attention to the centre of the ad
Photo Manipulation – ‘BBC One’
No photo manipulation in this
Organisation Of Information – ‘BBC One’
All the info is in the centre of the ad with is straight forward
The animation helps draw attention in
Kaya
Layout Design
Text is centred and bold in the advert – to be most prominent and obvious to viewer
Rule of Thirds used whereby its clear at the top, the middle is text, and the bottom is the rose (landscape)
Content
Text to inform the date, time and series to be on channel 5
Focuses shot of a rose highly significant in the series
Blurred background of ‘the bachelor’ trying to hold the door shut of girls on the other side
As on all, Advertises the channel website
Style of Font
Faded into the background shows were you can watch it online – its not to visible because series hasn’t started yet
Font is in capitals and bold – conventional of Channel 5 so its recognisableTo grab attention and evident to viewers
Colours are white and red conventional to channel 5 so its recognisable and it’s the colour of their logo
Style of Graphics
From this point,The screen does a ‘twirl’ like graphic which all channel 5 adverts have and changes logo to fit a rose
They do this because it’s a recurring series on Channel 5 so they while its long-awaited they can great anticipation for the series as it features between all adverts as well – constantly reminding of the programme
Photo Manipulation
There is deep focus on the rose while the stem and background of ‘the bachelor’ is blurred.Channel 5 do this on most of their adverts on the prominent feature of the programme
The photo is quite white –
which is considered the
colour of perfection – possibly to
symbolise the bachelor
Organisation of Information
#1 – Time & Date#2 – Title#3 – What it is
Information is always the same
on Channel 5 adverts
The Channel website always shows on the
bottom left of the screen
Layout Design
Text is centred and bold in the advert – to be most prominent and obvious to viewer
Rule of Thirds used whereby the face takes up 2/3 of the screen from the right (landscape)
Content
Text to inform the date, time and series to be on channel 5
Background is all focused so the audience can see the detail of the fake face – so audience can be fascinated by documentary’
As on all, Advertises the channel website
Style of Font
Colours are white and red conventional to channel 5 so its recognisable and it’s the colour of their logo
Font is in capitals and bold – conventional of Channel 5 so its recognisableTo grab attention and evident to viewers
Same font used to advertise website on bottom
Style of Graphics
From this point,The screen does a ‘twirl’ like graphic which all channel 5 adverts have
Then transforms into a channel 5 logo –This programme doesn’t have a tailored logo because it’s a one-off documentary
Photo Manipulation
The edged of the screen are blurred while the facial features are focused to emphasise the detail and quality of ‘making faces’
The background surrounding the face is really blue which is clinical, enforcing that scientific element in the documentary
Organisation of Information
Information is always the same
on Channel 5 adverts
#1 – Time & Date#2 – Title#3 – What it is
The Channel website always shows on the
bottom left of the screen