• Part A: Principles and Functions of Management

• Introduction to Management

• Principles of Management

• Business Environment

• Planning

• Organizing

• Staffing

• Directing

• Controlling

16 marks

14 marks

20 marks

Total 50 marks

• Part B: Business Finance and Marketing

• Financial Marketing

• Financial Markets

• Marketing Management

• Consumer Protection

• Part C: Project Work 20 marks

15 marks

15 marks

Total 50 marks

QUESTION PAPER DESIGN

S.no Typology of questions

Very Short

Answer(1 mark)

Short Ans – I

(3mark)

Short Ans- II

(4 marks)

LongAnswer

(5marks)

Essay type

(6marks)

Total Mark

% weight- age

1. Remembering(Knowledge

based)

2 1 1 1 - 14 17%

•Knowledge based questions refers to- simple recall questions,to know specific facts, terms, concepts, principles or theories.•The action verbs used under Knowledge domain are:-•Enumerate•Mention•What is meant by•State•Give the meaning of•List•Discuss•Identify•Recite

S.no Typology of questions

Very Short

Answer(1 mark)

Short Ans –I

(3mark)

Short Ans - II

(4 mark)

Longanswer(5mark)

Essay type

(6mark)

Total Mark

% weightage

2. Understanding

(Comprehension)

2 2 1 - 1 18 23%

Understanding domain familiarizes with the meaning and tounderstand conceptually, interpret, compare, contrast information.The action verbs used in Understanding domain are:-➢Explain➢Distinguish➢Differentiate

S.no Typology of questions

Very Short

Answer(1 mark)

Short Ans – I

(3mark)

Short Ans - II

(4 mark)

LongAnswer(5mark)

Essay type

(6mark)

Total Mark

% weightage

3. Applicat -ion

2 1 1 1 1 20 25%

4. High order

thinking skills

2 1 2 - 1 19 24%

Application domain is concerned with the use of abstract informationin concrete situation, to apply knowledge to new situations, use givencontent to interpret a situation, provide an example or solve aproblem.Hots domain Analysis & synthesis – classify, compare, contrast ordifferentiate between different pieces of information & organizeunique pieces of information from variety of sources.

S.no Typology of questions

Very Short

Answer(1 mark)

Short Ans – I

(3mark)

Short Ans - II

(4 mark)

LongAnswer(5mark)

Essay type

(6mark)

Total Mark

% weight

age

5. Evaluationand multi

disciplinary

- - 1 (valuebased)

1 - 09 11%

TOTAL - 2 Projects

(10 marks each) 20

8*1= 8

5*3 = 15

6*4 = 24

3*5 = 15

3*6 = 18

80 (25)Project

(20)

100%

Estimated time

(in mins)

8 20 50 37 50 165+15 min for revision

APPLICATION BASED / HOTS / VALUE BASED QUESTIONS

Nikita & Salman completed their MBA & started workingin a Multi national company at the same level. Both arehappy with their employer. Salman had the habit ofbackbiting & wrong reporting about his colleagues toimpress his boss. All the employees in the organizationknew about it. At the time of performance appraisal theperformance of Nikita was judged better than Salman.Even then their boss, Mohammad Sharif decided topromote Salman stating that being a female Nikita willnot be able to handle the complications of a higher post.

Q1- Identify & explain the principle of management whichwas not followed by this Multinational company (HOTS)

Ans- Principle of Equity. It implies that similar treatment isassured to employees in similar positions. There shouldnot be any discrimination on the basis of gender,religion etc.

OR

Q- Identify & explain the Fayol’s principle of managementwhich was not followed by this Multinational company(Application based)

Value Based Question

Q- Identify the values which are being ignored in theabove situation.

Ans-

Gender Equality

Inequality of rights for same work

Good human behaviour- Salman had the habit ofbackbiting

Q.1 Identify and explain limitation of planning discussedin the above paragraph(APPLICATION BASED)

OR

Q.1 Identify and explain the limitation of Sigma Ltd.discussed in the above para which is related to one of thefunctions of management (HOTS)

Ans. Planning may not work in a dynamic environment.

The various forces of business like social, economic,political, technological and legal keep on changing andorganizations have to adapt themselves to such changesas create obstacles in the way of effective planning.

• With an aim to compete with its competitors,Sigma Ltd. made its annual plan for ensuing yearon the assumption that the sales of its productswill rise in near future. Sigma Ltd. manufactures1000 pens in a week with the help of existingmachine. But due to changes in technology a newmachine with low cost and more production waslaunched in the market and the competitorscaptured the market. Due to this Sigma Ltd. couldnot achieve the objectives.

Dual Ltd. a leading manufacturer of iron & steel decidedto open up a branch in remote area in jharkhand so thatunemployed youth from rural areas could get sameopportunities as those in urban areas. This innovativestep has raised the standard of living of people in ruralareas .All children in these families are getting goodeducation & these families are also actively contributingin the nation building through dedicated work.

(a) Identify the objective of management highlighted in theabove case.

(b) Identify & explain the principle of managementhighlighted in the given case.

Chapters involved- Nature & significance of management

- Principles of management

Ans – a) social objectives

Providing basic amenities like schools , hospitals etc.

Generating employment opportunities to disadvantaged

section of society.

b) Principle of equity – equal opportunities are

available for everyone to rise.

Unemployed youth from rural areas could get same

opportunities as those in urban areas.

Question-

Sethi industries are facing lot of opposition due to lesspayment of salaries to women workers as compared tomen workers for equal work.

(a) One of the objective of management is not followedhere. Name it

(b) Which dimension of business environment is violatedhere?

(c) Identify the principle of management not followedhere.

Personal objectives- Management should satisfydiverse needs of employees such as competitivesalary & perks.

Legal Environment as non compliance of laws of landby paying less salary to female workers.

Principle of equity is violated here.

Question-

The production manager of a company assigned a targetof production of 1,000 T.V sets to 10 workers. Theydecided to manufacture 100 sets each mutually. Amongthem one worker fell sick. Other workers refused toshare his work among themselves & concentrated ontheir individual target of production only. As a result thetarget of 1000 T.V sets could not be achieved.

(a) Which characteristic of management is violated in theabove paragraph?

(b) Name & explain the principle of Fayol violated here.

Answer-

Characteristic “Management is a group activity” isviolated here. An organisation is a group of differentindividuals who work together to achieve goals of anorganisation.

Subordination of individual interest to personalinterest- The interest of the organisation as a wholemust be given priority over the interest of theindividual employees.

Question-

Prakhar, a CEO of a company recommends usesenvironment friendly methods in the manufacturingprocess of a company to overcome negative impact ofpolitical interference. He wanted to differentiatebetween efficient & inefficient workers.

(a) At what level of management Prakhar is working?

(b) Which technique of taylor differentiate betweenefficient worker & inefficient worker?

(c) Which dimension of environment prakhar wanted toavoid by using environment friendly methods ofproduction?

Answer-

Top Level of management

Differential piece wage system- It is a techniquewhich differentiates between efficient worker &inefficient worker. It rewards the efficient workers &motivates the less efficient workers to improve theirefficiency.

Political environment- to overcome negative impactof political interference.

Exercise Question-

Indians mostly being vegetarian as per the studies ofKFC so it planned to introduce vegetarian rice mealsin the menu.

(a) Which characteristic of management is highlightedhere in the given statement?

(b) Name & explain the dimension of businessenvironment which is responsible for this step ofKFC.

Answer

Management is a dynamic function: as it adaptsitself to the changing environment. In order to besuccessful Management must change itself to theneeds of the environment.

Social environment- It includes the social forces likecustoms & traditions, Social trends, Society’sexpectations from business etc.

Question-Geet, Vicky & Purab are good friends. They are thinking tomanufacture papers. They mutually decided that thismanufacturing unit to be set up in a rural area of biharwhere people have very few job opportunities & labour isavailable at very low rates. They also decided not to sellgoods on credit.

(a) One of the function is highlighted in the given question.Name it by quoting the line from the question.

(b) Name the type of plan highlighted in the question byquoting the line from the question.

(c) Which type of organisation structure would yourecommend for manufacturing unit? State any tworeasons.

1. Planning function is highlighted in the givenquestion- They are thinking to manufacture papers.They mutually decided that this manufacturing unitwill be set up in a rural area.

2. Policy- They also decided not to sell goods on credit.

3. Functional organisation structure-

a) Functional specialisation.

b) Minimises cost.

Ms Mamta is promoted to the post of Principal. Ruchikaand Amit are business studies teachers as well as goodfriends. One day at lunch they were discussing about thebehavior of the newly appointed principal. The principalsets the targets for the subject teachers withoutdiscussing it with them. She firmly tells them that if thetask is not completed within given time period then strictaction will be taken against them. On the next day, one ofthe teachers explains some problems to the Principal butthe Principal does not grasp the message due to somereasons. At the end of the given time period, thePrincipal has seen that few teachers could not completetheir task.

Name the source of recruitment which is used byschool’s management to fill the post of Principal byquoting the line from the question.

(b) Identify the type of communication used by Ruchika& Amit in the above question.

(c) Which style of Leadership is followed by Ms. Mamta?

(d) Name the type of communication barrier highlighted

in this question.

(e) Name the function of management & identify the

step in the process of this function which helped infinding out that the actual performance of few teachersis less than the planned performance.

a) Internal source of recruitment.

Ms. Mamta is promoted to the post of Principal.

b) Informal communication.

c) Autocratic style of leadership-in which leader givesorders & insists that they are obeyed. Hedetermines the policies for the groups withoutconsulting them.

d) Personal barrier of communication- If a superiordoes not have confidence on the capability of thesubordinate.

e) Controlling function of management.

In an organization Leaders consult subordinates &encourage them to participate in decision makingprocess in management meetings. But sometimesmessage is not transmitted in the languageunderstandable to the employees. Sometimes certaindeviations are being recorded by the organization, but nocorrective action is being taken by the organization.

What is the style of leadership followed in theorganisation?

What type of communication barrier existed in theorganization?

Why no corrective action was taken by the companydespite of repeated reminders?

THANKS & REGARDS