partner demand generation - irsmarketing.com · - digital demand generation: implementation of...
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Whatever the type of activity, the key to success is the ability to understand the
technology on offer, know how to deliver the proposition and skills in securing
interest for further engagement. By working with our selected demand generation
supplier, IRSMarketing, you can have confidence in their knowledge as they have
been fully trained by us and provide a professional approach.
By working with us to deliver a joint demand
generation campaign you will benefit from an
already trained and skilled team, familiar with
your offering and fully supported by ourselves.
Through a well structured process you will
receive high level results, meeting your specific
requirements, ready for your sales team to
progress through to real business.
The services
We work with IRSMarketing because they are
able to deliver a full range of demand generation
services with a particular focus on:
- Lead Generation: taking our or a joint proposi-
tion directly to your prospects to deliver face-to-
face sales meetings, conference calls or webex
demonstrations.
- Lead Nurturing: a long-term approach to keep
prospects warm until they are ready to do
business with you.
- Account Profiling: improve account intelligence
by ensuring you have the correct information on
a target organisation, new opportunities are also
often uncovered through this activity.
- Event Management: a start to finish solution -
booking venues and speakers, recruiting the right
delegates to ensure high attendance levels and
post-event follow-up to identify new
opportunities and gather event feedback.
- Digital Demand Generation: implementation of
email marketing, landing pages and social media
to support telemarketing demand generation or
as part of a communications programme.
- Database Enhancement & Sourcing: you need to
audit data quality, cleanse and source as
necessary prior to a campaign as good data is the
foundation to a good campaign.
Why IRSMarketing? We work with IRS to deliver
our demand generation campaigns because they
have a deep understanding of technology, a high-
ly skilled team and efficient calling models which
guarantee quality results every time. Here are
some of the key factors that make IRS
different:
• A belief that the true measure of telemar-
keting success is in the value returned.
They consider every activity to potentially
to be a demand generation vehicle that
should be able to demonstrate the value
it will add to your pipeline.
• Unrivalled global tech experience leading
to more effective campaign planning,
faster implementation, fewer demands on
your time and significantly improved
business results.
Demand generation is
marketing activity focused
on delivering Opportunities to
fill the sales pipeline. This can
be from telemarketing,
digital marketing or event
support.
Partner Demand Generation
Fact sheet
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• A deep understanding of how to
implement digital marketing as part of a
joined-up campaign so that it has a
positive impact on your demand
generation results.
• The most rigorous Quality Control
process in the industry.
• An in-house team delivering campaigns
across EMEA in native language.
How it works
Step 1—Work with your Partner Manager to
define your campaign requirements and target
focus.
Step 2—Agency briefing – a conference call or
meeting with IRS to agree campaign deliverables.
Step 3—IRS prepare the campaign and creates:
Target company data from yourself and external
sources, A Campaign Specification Document
(CSD) confirming the deliverables and a Call
Guide for the IRS team to work from.
Step 4—After your approval of the CSD and Call
Guide, IRS starts the programme, they will
provide daily Qualified Lead sheets and a
complete database of all activity maintained.
Step 5—Regular Campaign Reviews with IRS—
Early Bird review, to trap early issues, Weekly
Management Dashboard with latest campaign
status and Weekly Review call to discuss
campaign progress. Corrective action where
necessary.
Step 6—End of Campaign Review with IRS
including Meeting or conference call to review
entire campaign, All Leads passed over, Full
database handed over with prospects of interest
highlighted and Measurement against
expectations.
Step 7—Partner Feedback including Weekly sales
feedback update and An internal report with
ROMI analysis. Contact IRS to find out how together, we can help you and engage with new decision-makers.
The IRS Difference
IRSMarketing is different to other marketing
agencies:
- Our belief is that acquiring new customers is a
strategic business.
- The true measure of IRS’s success is the £value
we bring to your sales pipeline.
- IRS’s joined-up marketing delivers optimum
results, using the best mix of social, digital,
event, database and telemarketing.
- Every IRS activity is designed to enhance your
sales pipeline, from new customer contact to
profiling or events.
- IRS’s 60-strong team is ready to deliver your
global campaigns in native languages.
- IRS’s 30+ years IT experience leads to faster
implementation, fewer demands on your time
and improved business results.
- IRS applies the most rigorous Quality Control
process in the industry.
01869 321800
www.irsmarketing.com 60+ strong team
30+ Years IT experience