PARTNERPROPOSAL POWERED BY

2018

THE EVENT

WHAT TO EXPECT DURING THE WEEK

CONTENT AND MARKETING OUTCOMES

THE OPPORTUNITY

PARTNER PACKAGES

CONTENTS03

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It’s BACK! Hybrids are on the rise and we want to showcase the hybrids,

hyper, and mega campers of the category! Our aim is to create an

authentic adventure for our readers alike. Leveraging our expertise on

the subject, we will build a trip that showcases beautiful destinations,

colourful characters and, of course, industry-leading products. In May 2018 we’ll hit the road to film over

five days. Expect vision of dusty plains, corrugated roads, historic

red-dirt towns, and camping under the star-filled night sky in some of Australia’s remotest locations. We

will create rich and engaging content including high-quality video and awe-

inspiring still photography. We will work with our respected editorial

team, led by Michael Borg and Emma Ryan. Our aim is to show authentic

offroad tests and increase audience engagement.

WHEN: 7-11 MAY, 2018

WHERE: THE LONG PADDOCK (DUBBO TO WHITECLIFFS), NSW.

THE EVENT

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Our focus in 2018 will be real-world testing, expeditions style. Obviously, we’ll take a look

at what suspension each hybrid runs, and point out the pros and cons of each. But how do we

actually test it? During the days your gear will be put to the ultimate test. While we could get all technical and bring the Starship Enterprise along to test movement, vibration, G-force etc.

But at the end of the day, most people only really care if their carton of eggs is going to break! So

let’s have a bit of fun and see which campers pass the egg test! We’ll place an equal number

of eggs in containers within each van and compare how many broke in each camper after a

few hours of driving – doesn’t get more real-world than that!

Each night is a shootout and more content production. We will time how long it takes each

hybrid to set up camp for an overnight stay – after all a quick set-up is the main reason why

people buy hybrid in the first place.

MONDAY, 7 MAYAll entrants on site by 9am, Dubbo

TUESDAY, 8 MAYOn route testing and photography

WEDNESDAY, 9 MAYOn route testing and photography

THURSDAY, 10 MAYOn route testing and photography

FRIDAY, 11 MAYAfternoon departure, Whitecliffs

*(Schedule is subject to change up to and including event week)

WHAT TO EXPECT DURING THE WEEK

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REAL-WORLD TESTINGFocusing on the story around the expedition, the video is driven by a challenge within the destination that will capture the audience’s

imagination and show offroad adventure at its best. Our expert director/videographer will be there to chart the trials and tribulations that come with pushing the hybrids to their

limits. We will venture through the stunning Australian wilderness with the team, Michael ‘Borgy’ Borg and Emma Ryan. The production will highlight the camaraderie that builds on

a trip of this nature, the personalities of those involved and of course the natural beauty of the

environment we will be travelling through.

VIDEOWe will create a custom video walk-through in

full consultation with you that highlights the key USP’s of your camper, with high production

value and expert talent.

PHOTOGRAPHYWe will deliver a range of high-quality

photography from across the week in full collaboration with you on the shot list and your

priorities.

EDITORIALWe will create a dedicated editorial review that

will feature in Caravan World and in CAMPER magazine and on the website as a key feature

as part of the Hybrid Heroes campaign.

CONTENT AND MARKETING OUTCOMES

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By participating in Hybrid Heroes 2018, you will be front and centre of a fully integrated, content-led

campaign.

Over two editions of Caravan World and CAMPER, we will showcase the tests, the journey, your products,

allowing your product to be central to a fully integrated content-led

campaign with the overarching aim to drive brand awareness, increase website traffic to your website and

drive sales of your products.

Hybrid Heroes offers significant brand exposure to a highly relevant and engaged audience through the Adventures network, which centres on the self-drive market including

Caravan World, Camper Trailer Australia and also Tradervs.com.au

with a monthly audience reach across all platforms of 500,000 plus.

THE OPPORTUNITY

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PACKAGE 1 - $10,000+ Hospitality including accommodation and meals for the duration of the event

for 2 representatives+ Hybrid Heroes marketing

merchandise+ A 3-minute video walk-through in full

consultation with you that highlights your key USP’s with high production

value and expert talent+ 20 event photographs

+ 8 pages of editorial coverage in the relevant publication

+ Incidental coverage throughout the Hybrid Heroes features in

both Caravan World and CAMPER magazines.

PACKAGE 2 - $15,000+ All the benefits of Package 1

+ Additional images at 40++ Additional 30-second teaser video

+ Custom feature reprint of 1000 copies (8 pages, full colour, 150gsm

gloss paper)

PARTNER PACKAGES

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Contact your Partner Manager or email partnerships@adventuresgroup.com.au.

REGISTER YOUR INTEREST NOW!

LET THE

BEGIN!