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PartnerNetwork™ ConferenceA Global Strategy, Marketing and Networking Conference
March 9-12, 2015The Westin Kierland Resort & SpaScottsdale, AZ
Get the most out of the PartnerNetwork Conference.Download the mobile app today.
*Please make sure to network with our attending leaders.
Welcome to PartnerNetwork Conference 2015!
Thank you for joining over 650 of your peer business leaders and thought leaders for our seventh annual conference.
Together, we will focus on how we can help our customers and our organizations be more competitive and successful.
This is an exciting time for our industry. The business challenges and opportunities ahead, coupled with the changing
technology landscape, bring a new level of innovation to our business. Our vision for this future, The Connected
Enterprise, focuses on delivering value to our customers through tighter integration of their industrial assets to
their enterprise.
Essential to this vision is you, our PartnerNetwork. Through our collaboration, we bring industry-leading technologies,
capabilities and solutions to our customers that deliver diff erentiation and value. Our focus for this week is on our
relationships, strengthening an already strong ecosystem of companies dedicated to our customers’ success.
On behalf of all of us at Rockwell Automation, I appreciate the time you will spend with us and look forward to
a great week together.
Sincerely,
John McDermott
Senior Vice President, Global Sales and Marketing
Welcome to the 2015 PartnerNetwork Conference*
PartnerNetwork Executive Committee
John McDermott, Senior Vice President, Global Sales and Marketing
Joe Kann, Vice President, Business Development
Ninveh Neuman, Vice President, Global Commercial Marketing
Christopher Zei, Vice President, Global Industry Sales, OEM
Rodney Michael, Director, Global Market Access
John Lewis, Director, Business Partnering
Anne Vondrak, PartnerNetwork Program Manager
Rockwell Automation Executives
Keith Nosbusch, Chairman and CEO
Blake Moret, Senior Vice President, Control Product and Solutions
Frank Kulaszewicz, Senior Vice President, Architecture and Software
Gary Pearsons, Vice President and General Manager, Customer Support and Maintenance
John Nesi, Vice President, Market Development
Juergen Weinhofer, Vice President, Common Architecture and Technology
Lee Tschanz, Vice President, North American Sales
Sujeet Chand, Senior Vice President and Chief Technology Offi cer
On-Site Information ................................................................................................................................................... 2-3
Session Survey QR Code ................................................................................................................................................. 3
Agenda ....................................................................................................................................................................... 4-5
Conference Center Map ............................................................................................................................................... 6-7
Breakout Session Schedule .......................................................................................................................................... 8-9
Breakout Session Descriptions ................................................................................................................................. 10-11
Code of Conduct ...................................................................................................................................................... 12-13
Table of Contents
1
On-Site Information
Registration Hours
Monday – 10:00 a.m. to 6:00 p.m.; Tuesday and Wednesday – 7:00 a.m. to 6:00 p.m.
Wireless Internet Information
Complimentary wireless internet is available throughout the conference space, common areas and hotel rooms.
Network SSID: WK Conference Password: Rockwell
Networking
• Monday, 5:30 - 6:45 p.m. – Northern Sky Terrace
– OEMs and Solution Partners will host tables
– Drinks and light appetizers will be served
• Tuesday, 4:30 - 6:30 p.m. – Northern Sky Terrace
– Distributors and Rockwell Automation Regional Sales Managers will host tables
– Drinks and light appetizers will be served
• Wednesday, 12:15 - 1:30 p.m. – Vista Morado Patio
– Lunch and open networking
Event Dress Code
Conference attire is business casual. Evening events are business or resort casual attire. We will use outdoor venue
space as often as possible; so, please bring layers to ensure your comfort during the conference.
Post-Event Materials
You can download available presentations from the PartnerNetwork Conference following the event at
http://visitors.genie-connect.com/pnc2015/
For more information about PartnerNetwork, visit http://www.rockwellautomation.com/partners.
QUESTIONS?
If you have questions
during the conference,
please visit the PartnerNetwork
Conference registration
desk, located outside the
Kierland Ballroom.
If you have questions or
need more information about
the resort, please visit the
concierge desk in the lobby
or call (480)-624-1000.
2
Golf Scramble and Leisure Activities
The PartnerNetwork Conference golf event is on Thursday, March 12 at the Kierland Golf Club with a continental breakfast at 7:00 a.m. and
a shotgun start at approximately 8:00 a.m. Golf will be followed by a “grab and go” lunch at approximately 1:30 p.m. Meals will take place
at Marshall’s Outpost (near the clubhouse) and are for registered conference golfers only.
To make changes to your golf registration, please visit the PartnerNetwork Conference registration desk.
Complete Event and Session Surveys
The mobile app lets you easily take conference surveys on your smart device or phone.
• Complete a session survey through the mobile app after each breakout session you attend
• Complete the overall event survey on Wednesday after the conference – your feedback helps us improve future events
ROKEvents Mobile
The PartnerNetwork Conference has a mobile app for you to get even more from the event.
• Customize your experience
• Network with other attendees by exchanging messages and arranging meetings
• Take session and overall event surveys
• Browse schedules, speakers and sessions to create your daily schedule
Download the Rockwell Automation Mobile app to get the most from this year’s PartnerNetwork Conference.
Scan the QR code or search for the ROKEvents app in your mobile device’s app store.
How to log in:
• Username: Email address
• Password: Attendee ID number found in your event confi rmation email or on your conference namebadge
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Agenda
11:30 a.m.-1:00 p.m. Lunch Vista Morada Patio
1:00-1:30 p.m. PartnerNetwork Overview and Welcome Kierland Ballroom 2-4 Anne Vondrak, PartnerNetwork Program Manager
1:30-2:15 p.m. Partner Success in the Process Initiative Kierland Ballroom 2-4Partner Presenters: Gerrie Electric; Control StationAnne Vondrak, PartnerNetwork Program Manager
2:15-3:00 p.m. Partner Success in The Connected Enterprise Kierland Ballroom 2-4Partner Presenters: Panduit; CiscoBeth Parkinson, Market Development Director, The Connected Enterprise
3:15-5:00 p.m.Partner Program Sessions (Exclusive to Partner Type)
Distributor: Kierland Ballroom 1BCSolution Partner: Herberger 1OEM: Herberger 2Encompass Partner – Intro: Herberger 3Encompass Partner – Rockwell Automation Technologies: Herberger 4A
5:30-6:45 p.m. Networking Session #1 – Solution Partners/OEMs Northern Sky Terrace
7:00-9:00 p.m. Welcome Reception and Dinner Vista Morada Patio
7:00-7:50 a.m. Breakfast Trailblazers Ballroom
8:00-8:15 a.m. Welcome Kierland Ballroom 2-4 Anne Vondrak, PartnerNetwork Program Manager
8:15-9:45 a.m.
Executive General Session
Rockwell Automation Business Growth and The Connected Enterprise
Kierland Ballroom 2-4
Keith Nosbusch, Chairman & CEOFrank Kulaszewicz, Senior Vice President, Architecture and SoftwareBlake Moret, Senior Vice President, Control Products and SolutionsJohn McDermott, Senior Vice President, Global Sales and MarketingJohn Nesi, Vice President, Market Development
10:00-11:30 a.m. Partner Program Sessions
Distributor: Kierland Ballroom 1BCSolution Partner: Herberger 1OEM: Herberger 2Encompass Partner: Herberger 3
11:30 a.m. -12:45 p.m. Lunch Vista Morada Patio
1:00-2:00 p.m. Breakout Session #1 Refer to breakout session schedule for room assignments
2:15-3:15 p.m. Breakout Session #2 Refer to breakout session schedule for room assignments
3:30-4:15 p.m.Executive General SessionGlobal Economic Outlook
Kierland Ballroom 2-4 Joe Kann, Vice President, Business Development
4:30-6:30 p.m. Networking Session #2 – Distributors Northern Sky Terrace
7:00-10:00 p.m. Social Reception and Dinner Trailblazers Ballroom
Monday, March 9Join us on Monday afternoon for an opening of the conference that is a focus on YOU, our partners. If you have already made it to Arizona, please join us in the general session so we can begin by looking at what we’ve done since we were last together, and take a closer look at some great best practices in growth areas for all of us. As we transition to the welcome reception, the Solution Partners and OEMs will host tables where you can make sure you establish some new contacts by meeting new people right away.
Tuesday, March 10On Tuesday, we will transition into sharing the Rockwell Automation strategy with you all from our executive leadership team. Keith Nosbusch and his business leaders will set the stage with information on how we are utilizing The Connected Enterprise to establish growth for us and our PartnerNetwork, as well as host a discussion around this topic. Joe Kann will close the day with a look at how the global economic outlook is impacting all of us, and the industries closest to us.
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7:00-7:50 a.m. Breakfast Trailblazers Ballroom
8:00-9:45 a.m.
Executive General Sessions
Staying One Step Ahead: Understanding IoT and The Connected Enterprise
Global Sales and Marketing in 2015 and Beyond
Kierland Ballroom 2-4
Matthew Littlefi eld, LNS Research, President and Principal Analyst
John McDermott, Senior Vice President, Global Sales and Marketing
10:00-11:00 a.m. Breakout Session #3 Refer to breakout session schedule for room assignments
11:15 a.m.-12:15 p.m. Breakout Session #4 Refer to breakout session schedule for room assignments
12:15-1:30 p.m. Lunch and Open Networking Vista Morada Patio
1:30-2:30 p.m. Breakout Session #5 Refer to breakout session schedule for room assignments
2:45-4:00 p.m. Partner Program Sessions
Distributor: Kierland Ballroom 1BCSolution Partner: Herberger 1OEM: Herberger 2Encompass Partner: Herberger 3
4:15-5:00 p.m. Conference Wrap-up Kierland Ballroom 2-4
Rodney Michael, Director, Global Market Access
Ninveh Neuman, Vice President, Global Commercial Marketing
6:00-9:00 p.m. Social Reception and Dinner Marshall’s Outpost Pavilion
7:00 a.m. Golf Breakfast (golfers only) Marshall’s Outpost Pavilion
8:00 a.m. Golf (optional) Kierland Golf Club
1:30 p.m. Golf Lunch – Grab and Go (golfers only) Marshall’s Outpost Pavilion
Wednesday, March 11On this day, we will take a step in a new direction, and receive an outside view of our strategy and that of others in the industry from Matthew Littlefi eld of LNS Research. We will also take a look at how Rockwell Automation and our sales and marketing are aligned for growth in 2015 and beyond.
Thursday, March 12
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Conference Center Maps
Pathfinders
Explo
Kierland
Mining Co.
Parke Sitg
Tribal
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Kirkland
Nellie
Cashman’s
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Club Cafe
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Waltz & Weiser
Whiskey Bar and
Cantina
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Terrace
Northern Sky Terrace
Rainmakers
Ballroom
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Muddle
Bar
Lower Level
Marshall’s Outpost Pavilion
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Whipplegreaves
FedExBusiness Center
Front Desk Concierge
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Entry
Desert Dwellers Circle
The
Rim
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Lobby Lounge
Scotch
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Coffee Flats &
Snowbowls
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Stargazers Terrace
Merriam Lowell
Powell
Cushing
Registration
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Trailblazers Terrace
Trailblazers Ballroom
Trailblazers South
Hall of State
Kierland Grand Ballroom
Culturekeepers Hall South
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Breakout Sessions (Tuesday, Wednesday)
Breakfast (Tuesday, Wednesday)
Dinner (Tuesday)
Welcome (Tuesday)
Executive General Sessions (Monday, Tuesday, Wednesday)
Conference Wrap-up (Wednesday)
Welcome Reception (Monday)
Lunch (Monday, Tuesday, Wednesday)
Networking Sessions (Monday, Tuesday)
Terrace
North Foyer
Herberger
Ballroom Ea
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Lobby Level
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Breakout Session Schedule
Tuesday, March 10 Wednesday, March 11
Session 1 Session 2 Session 3 Session 4 Session 5
1:00 p.m.-2:00 p.m.
2:15 p.m.-3:15 p.m.
10:00 a.m. -11:00 a.m.
11:15 a.m.-12:15 p.m.
1:30 p.m.-2:30 p.m.
Market Development
MD01 Competitive Success – Who, Where and Why Are We Seeing Joint Customer Success Against Competition
Herberger 2 Herberger 2
MD02 Deploy Content to Drive Revenue Merriam Merriam
MD03 Optimize Sales By Utilizing Co-Marketing Opportunities with Rockwell Automation
Merriam Merriam
MD04 Using Social Media to Elevate and Reach CustomersKierland
Ballroom 1AKierland
Ballroom 1A
MD05 Companies Don’t Buy Things, People Do: B2Me Marketing Herberger 2 Herberger 2
MD06 Go-to-Market (Latin America) Market Access Growth Opportunities in Latin America
Kierland Ballroom 1BC
Kierland Ballroom 1BC
Business Trends and Strategies
BT01 Control and Visualization Business Strategy and Technology Overview Rainmakers A Rainmakers A
BT02 Motion Business Strategy and Technology Overview Rainmakers A Rainmakers A
BT03 How to Hire and Retain Key Talent Rainmakers C Rainmakers C
BT04 Achieving Operational Excellence through Workforce Development Solutions
Herberger 4A Herberger 4A
BT05 Midrange Initiative Strategy and Trends Updates Rainmakers B Rainmakers B
BT06 Premier Integration Benefi ts with Components Rainmakers B Rainmakers B
BT07 Opportunities in the Industrial Market for Power Quality and Energy Management
Greenway Greenway
BT08 A Focus on Low Voltage Drives Powell Powell
BT09 Intelligent Motor Control Strategy and Technology Overview Powell Powell
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Tuesday, March 10 Wednesday, March 11
Session 1 Session 2 Session 3 Session 4 Session 5
1:00 p.m.-2:00 p.m.
2:15 p.m.-3:15 p.m.
10:00 a.m. -11:00 a.m.
11:15 a.m.-12:15 p.m.
1:30 p.m.-2:30 p.m.
Connected Enterprise
CE01 Software Success and FuturesKierland
Ballroom 1BCKierland
Ballroom 1BC
CE02 Mobility – Demonstrate It Online! Herberger 3 Herberber 3
CE03 Scalable Secure Remote Monitoring Solutions Herberger 3 Herberger 3
CE04 The Connected Enterprise: Business Opportunity and Partner Ecosystem Herberger 5B Herberger 5B
CE05 IT-OT Convergence: A Key Pillar of The Connected Enterprise Herberger 5B Herberger 5B
CE06 Secure Network Architectures for The Connected EnterpriseKierland
Ballroom 1AKierland
Ballroom 1A
CE07 Industrial Data Center for The Connected Enterprise Herberger 4A Herberger 4A
Industries and Initiatives
IN01 How to Leverage Safety to Gain an Exclusive Position with Your Automation Customer
Cushing Cushing
IN02 Growth Opportunity for Your Company: Why Your Customers Need “A Modern DCS”
Herberger 1 Herberger 1
IN03 Growth Opportunity for Your Company: Process Industries and Applications, and How Rockwell Automation Key Technologies Serve Them
Herberger 1 Herberger 1
IN04 Perspectives for the Oil & Gas Market in 2015: Challenges and Opportunities
Lowell Lowell
IN05 Optimizing Automotive and Tire Manufacturing Operations with A Connected Enterprise
Lowell Lowell
IN06 Increase Awareness and Sales Eff ectiveness in the Water/Wastewater Industry
Greenway Greenway
IN07 Trends and Market Approaches for the Food and Beverage Industry Cushing Cushing
Latin America Workshop
LA01 Latin America Breakout – Leveraging Modern Marketing to Accelerate Sales
Rainmakers C
LA02 Latin America Breakout – See It to Believe It: Supply Chain Strategies Delivering Real World Results (Part 1 of 2)
Rainmakers C
LA03 Latin America Workshop – Developing Superior, Diff erentiated Supply Chain Value for Success (Part 2 of 2)
Rainmakers C
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Breakout Session Descriptions
Market Development
MD01 Competitive Success – Who, Where and Why Are We Seeing Joint Customer Success Against CompetitionEven though competition is tough, Rockwell Automation and partners have jointly demonstrated success with key customers. This session will take several customer success stories and dissect the conversion process around the Integrated Architecture™ portfolio. We will explore the approach, who and where to target, and look in depth at the customer success.
MD02 Deploy Content to Drive RevenueToday, 70 percent of customers have already selected a vendor before they ever meet with a salesperson. In this new environment, your online content is your store-front window, and it needs to work harder than ever. As buyers’ choices and expectations grow, they gravitate toward the online environment from companies that can “help” them versus “sell” to them. This session will demystify content marketing and guide you through what it takes to increase leads and drive revenue.
MD03 Optimize Sales by Utilizing Co-Marketing Opportunities with Rockwell AutomationWhether your company recently joined the PartnerNetwork or you’ve been with us for decades, there are many co-marketing opportunities that you can take advantage of. Over 75 percent of Rockwell Automation customers prefer to use suppliers within the PartnerNetwork. In this session, you will learn how to leverage your PartnerNetwork status to increase awareness and generate leads to boost sales. Leave with a better understanding of resources available, ideas for content generation, and access to a co-marketing guidebook that will walk you through implementation starting as soon as you return to your offi ce!
MD04 Using Social Media to Elevate and Reach CustomersThe fast-paced social media sphere can be overwhelming – but it doesn’t have to be. This session is a 1-2-3 guide to social media where you will learn how to best utilize each social media channel for your audience. We encourage social media users of all levels to attend this session, as we will cover how to enter the social media sphere, how to engage with your customers using Rockwell Automation content and how to devise a strategy for optimizing your online presence.
MD05 Companies Don’t Buy Things, People Do: B2Me MarketingThe customer experience is becoming more digital, more on demand, and more individual. Eric Rehl, Director of Digital Marketing at Rockwell Automation, will discuss the concept of B2Me Marketing, what it means for customer experience, and how digital is the key to delivering it.
MD06 Go-to-Market (Latin America) Market Access Growth Opportunities in Latin AmericaThis session will provide an overview of the political and economic environment and information to help those doing business in this region to develop strategies and focus on the best opportunities for their business. In addition, practical advice on achieving the best possible results in Latin America, based on the culture, government regulations and taxes, and current market access infrastructure will be discussed.
Business Trends and Strategies
BT01 Control and Visualization Business Strategy and Technology OverviewThis year will mark the beginning of a series of new investments in control and visualization that will signifi cantly expand the Rockwell Automation market reach. Learn how new controllers, I/O platforms, operator interface hardware and design environment can help develop a solution that creates new value and diff erentiation in the market.
BT02 Motion Business Strategy and Technology OverviewWith a recent wave of developments, investments, partnering and acquisitions, the Rockwell Automation motion control capabilities have dramatically expanded and changed. This session will provide an overview of how these developments fi t together to become a sustainable growth engine for our mutual business. This session is intended for sales and marketing management attendees.
BT03 How to Hire and Retain Key TalentWith hiring and turnover levels on the rise, employers are now experiencing challenges with both attracting and retaining talent, especially top performers and high-potential employees. This session will provide an overview of the approach Rockwell Automation uses to attract, develop and retain the best talent.
BT04 Achieving Operational Excellence through Workforce Development SolutionsAs global manufacturing systems continue to evolve from manual, linear processes to highly effi cient, networked automated systems, the talent and skills gap can be a barrier to realizing operational excellence. Through our portfolio of workforce development strategies, one of which is our Industrial Networking curriculum jointly developed with Cisco, we’re helping Machine Builders and Solution Providers and their clients, increase the skillset of their current workforce and attract new talent. Discover how to initiate a workforce development strategy to help attract and retain talent, while increasing productivity, performance and customer satisfaction.
BT05 Midrange Initiative Strategy and Trends UpdatesThe midrange initiative is focused on off ering the technology, tools and programs to deliver the benefi ts of the scalable Integrated architecture across machine and plant applications and create new opportunities for Rockwell Automation and its partners. Learn about the trends, opportunities and future investments that will continue to expand the midrange architecture system capabilities and value.
BT06 Premier Integration Benefi ts with ComponentsBy using premier integration, Rockwell Automation diff erentiates itself in the marketplace with lower cost of installation and contextual based diagnostics to mitigate or reduce downtime. With new technologies enabling smart devices, a plethora of data is now accessible at the sensor level, providing a cost eff ective access to real time monitoring of key components on a machine. This data provides endless new opportunities for greater productivity, innovation and collaboration. This session will provide a detailed look at simple machine safety applications with EtherNet/IP safety relays and applications with I/O-Link sensor that can be integrated with Logix software.
BT07 Opportunities in the Industrial Market for Power Quality and Energy ManagementThe industrial landscape is rapidly changing and manufacturers are seeking ways to increase productivity and reduce costs. Customers are focusing on Energy Management WAGES as ingredients in what they do and make, and are looking to address Electrical Power Quality challenges that aff ect their ability to operate and maximize effi ciency and productivity. Learn about the strategies and technologies that Rockwell Automation is implementing to address Industrial User Power Quality & Energy Management (PQ&EM) challenges and how it relates to business opportunities for you.
BT08 A Focus on Low Voltage DrivesThe PowerFlex® portfolio has experienced signifi cant changes in recent years. In this session, learn about the main impact of these changes on your business, how technology is shaping our off er and how it eff ects our resources and help open up new market niches. We also want to hear from you and discuss areas for collaboration.
BT09 Intelligent Motor Control Strategy and Technology OverviewIntelligent Motor Control is a key off ering from Rockwell Automation in today’s market and plays an integral role in our strategy to enable customers to achieve a Connected Enterprise. In this session, we will review the aspects of the value proposition associated with Intelligent Motor Control and growth opportunities for you. We will also share with you the current status of the Rockwell Automation portfolio and main enhancements planned for the near future.
Connected Enterprise
CE01 Software Success and FuturesLearn about several successful software projects, the architectures, techniques and functionality that provide fi nancial benefi ts to customers. Beyond that, learn how the Rockwell Automation software portfolio will be evolving to deliver integrated control and information value. See how The Connected Enterprise is delivered today, and more importantly, how software innovation continues to “snowball,” transforming our vision into a reality every day.
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CE02 Mobility – Demonstrate It Online!This session will focus on the Rockwell Automation strategy for mobility-centric applications which enable The Connected Enterprise. It will include overviews of mobile capabilities for HMI and EMI, and will introduce an extensive set of online demonstrations for use with your customers. These are extremely valuable tools that are available to any partner with an Internet-connected device and the right credentials. Learn what is available and discuss how these demos are best used when selling Rockwell Software® solutions.
CE03 Scalable Secure Remote Monitoring SolutionsThis presentation and demonstration highlights a range of solutions from secure remote access to cloud-based equipment monitoring and custom dashboards. Scalable secure remote access not only allows you to provide support your customers, it connects you with critical data that can help you monitor equipment performance, prove SLA compliance, measure consumables, and make strategic decisions on R&D and machine design. Explore real examples of how the OEM and System Integrator community have implemented remote monitoring solutions to gain a competitive advantage in their industry.
CE04 The Connected Enterprise: Business Opportunity and Partner EcosystemThe Rockwell Automation PartnerNetwork is critical to driving customer value with The Connected Enterprise strategy. If you are already engaged in delivering solutions to support customers journey to a Connected Enterprise we want to hear from you! If you are new to the strategy, come learn more about The Connected Enterprise Execution Model and how we are looking to further develop and promote The Connected Enterprise Ecosystem with our PartnerNetwork.
CE05 IT-OT Convergence: A Key Pillar of The Connected EnterpriseThe convergence of information and operation expertise is a foundational element of The Connected Enterprise. In this session, we will defi ne information technology (IT) and operations technology (OT) convergence in the context of The Connected Enterprise and introduce use cases and solutions for the plant of the future to advance the partner dialog on this important topic.
CE06 Secure Network Architectures for The Connected EnterpriseOptimization of your Connected Enterprise requires a network architecture that is scalable, robust, secure and future-ready. This session will review the Converged Plant-wide Ethernet architectures developed by Cisco and Rockwell Automation. Learn what defi nes a reference architecture, why they’re important and how these architectures combined with products, services and solutions support successful deployment of The Connected Enterprise.
CE07 Industrial Data Center for The Connected EnterpriseLearn why the Industrial Data Center is critical to The Connected Enterprise. This lecture will include an overview of the solutions developed by Rockwell Automation and our Strategic Alliance Partners (Cisco, Panduit and Microsoft). Distributors and Solution Partners will benefi t from this session by learning what we can do together to help customers virtualize and securely support their infrastructure.
Industries and Initiatives
IN01 How to Leverage Safety to Gain an Exclusive Position with Your Automation CustomerAutomation is rapidly transitioning to safety automation. This session provides the insight on how to leverage the Rockwell Automation global position in safety to capture the entire automation market. Learn about our industry-exclusive 10-Step Safety Program and partners who make it nearly impossible for competitors to respond.
IN02 Growth Opportunity for Your Company: Why Your Customers Need “A Modern DCS”Learn how to diff erentiate PlantPAx™ as a modern DCS against traditional DCS manufacturers. Understand the strategies to show functional and economic benefi ts to your customers with the PlantPAx System, enabling you to win more sales opportunities.
IN03 Growth Opportunity for Your Company: Process Industries and Applications, and How Rockwell Automation Key Technologies Serve ThemThis session will teach you about various process industries and applications, and the critical Rockwell Automation process technologies which serve them. Learn how to position your company and Rockwell Automation for success. The session includes an overview of the Rockwell Automation duel-delivery strategy.
IN04 Perspectives for the Oil & Gas Market In 2015: Challenges and OpportunitiesWeak demand growth and robust supply caused a signifi cant drop in prices in 2014. This situation will impact investments in the industry in 2015 but can also open up tremendous opportunities. This session explores areas of opportunities for continued growth in a challenging year.
IN05 Optimizing Automotive and Tire Manufacturing Operations with a Connected EnterpriseThe convergence of integrated control and information technologies that securely connect plant information with enterprise systems can bring greater productivity, better utilization of assets and improved decision making for auto and tire manufacturers. This session will provide an overview of auto and tire industry trends and opportunities available for Rockwell Automation and partners. The discussion will focus on key applications to drive sales account engagement and joint customer collateral.
IN06 Increase Awareness and Sales Eff ectiveness in the Water/ Wastewater IndustryThis session will cover the overall market opportunity and key industry drivers, review water and wastewater process applications and how to work with key stakeholders during the bid process. Learn how to eff ectively team and win in the water industry through discussion of Rockwell Automation sales and marketing eff orts.
IN07 Trends and Market Approaches for the Food and Beverage IndustryFood and beverage manufacturers, both regionally and globally, must be able to operate in a highly diversifi ed market while meeting demanding regulatory requirements. They must adopt fl exible manufacturing and greater asset utilization to meet the needs of a diverse, demographic-driven market. Join us in this session to learn about key industry trends and our approach with a special focus on product safety regulations and our solutions.
Latin America Workshop
LA01 Latin America Breakout – Leveraging Modern Marketing to Accelerate SalesA strategy and implementation discussion to demonstrate how Rockwell Automation can help your organization drive sales revenue by using modern marketing approaches such as co-marketing, social selling, and account-based marketing.
LA02 Latin America Breakout – See It to Believe It: Supply Chain Strategies Delivering Real World Results (Part 1 of 2)A strategy and best practice discussion relative to designing for supply chain success. The PartnerNetwork Latin America attendees will hear from Rockwell Automation and OEM partners on strategies success and recent implementation examples.
LA03 Latin America Workshop – Developing Superior, Diff erentiated Supply Chain Value for Success (Part 2 of 2)This workshop will utilize the concepts discussed in “See It to Believe It” and focus on the Rockwell Automation Latin America strategy for providing diff erentiated value to partners and customers. The PartnerNetwork Latin America attendees will collaborate and discuss obstacles to strategy implementation and possible solutions leading to sales revenue growth, reduced operating cost, and improved customer loyalty.
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Code of Conduct
Rockwell Automation is against corruption in all forms and all of us must take an active role in ensuring it is not part of our business activities. Our business environment includes both private (for profi t) and public (governmental) enterprise and depends heavily on our service and supply network and our channel partners; our anti-corruption eff orts apply to the full business environment of Rockwell Automation.
Every country in the world prohibits bribery and other forms of corruption. A growing number of countries have laws that apply to activities outside that country. For example:
• The Foreign Corrupt Practices Act is the U.S. law that prohibits employees or representatives of a U.S. corporation from giving anything of value, directly or indirectly, to an offi cial of a government (or an offi cial of a company that is owned or controlled by a government, a so-called “state-owned” company) in order to obtain or retain business or infl uence an offi cial act or decision. The FCPA prohibits bribery and restricts gift giving and hospitality everywhere the US company does business. Penalties for violators include fi nes, disgorgement of ill-gotten gains, and – for individuals – imprisonment of more than one year.
• The U.K. Bribery Act of 2010 makes bribery a crime in both private and public transactions. As with the FCPA, the U.K. Bribery Act of 2010 applies to the global business activities of any company doing business in the U.K. The U.K. Bribery Acts prohibits bribery and restricts gift giving and hospitality wherever the company does business. Penalties for violators include fi nes, debarment from European Union public sector contracts, director disqualifi cation, and – for individuals – imprisonment for a maximum of 10 years.
Many countries have laws that restrict gift giving and hospitality in local commerce, in both public and private transactions. To avoid corruption, many public laws and private policies defi ne the value at which a gift becomes a means to improperly infl uence a decision maker. As an example, purchasing offi cers of the US government are prohibited by law from accepting any hospitality.
There are many danger signals that should cause someone to seek advice to determine if a proposed transaction is consistent with applicable law. Included among those danger signals are:
• Any transaction involving a payment to a government offi cial or a member of an offi cial’s family
• Agents or representatives requesting unusual commissions for a transaction or suggesting that they must incur unusual expenses
• Proposed transactions involving a business where a government offi cial or a close family member has an interest
Our Anti-Corruption Policy Applies Across the Globe
• We prohibit all forms of bribery, no matter how small the amount given or received
• We reject the idea that our policy should be fl exible because of customs in certain countries
We Expect Our Business Partners to Follow These Simple Rules
• No bribes
• No facilitating payments
• No excessive gifts or entertainment
Our Anti-Corruption Policy – The Rockwell Automation Way
We believe business success for
our Company and the business
partners we work with is grounded
in delivering superior products and
services and is never an outcome of
corruptly enriching an individual
decision maker.
12
Competition and Antitrust Law Compliance Reminder
Rockwell Automation’s sponsorship of the annual PartnerNetwork Conference substantially benefi ts all conference participants and is an important part of Rockwell Automation’s business relationship with its commercial partners and authorized distributors. However, all participants must remember that although all of the organizations participating in this conference participate in Rockwell Automation’s PartnerNetwork, many of you also are actual or potential competitors of one another under the law.
Rockwell Automation is committed to strict compliance with all applicable competition and antitrust laws. These laws are intended to promote free and fair competition and to prevent businesses from engaging in practices that limit or otherwise injure competition, including price fi xing, allocation of markets or customers; and boycotts of competitors, suppliers, or customers.
In keeping with this commitment, it is our expectation that all conference participants will not engage in any activity that may constitute or give rise to an actual or perceived violation of competition or antitrust law. Specifi cally, Rockwell Automation expects that when communicating with actual or potential competitors, conference participants do not use this meeting as an opportunity generally to obtain competitive information from a competitor or to discuss:
• Prices, profi ts and internal cost information, or participants’ expectations as to their future prices or internal costs;
• Dividing markets by product, customer or geography;
• Limiting the supply of a product or a class of products;
• Excluding competitors from a market; or
• Boycotting or refusing to deal with any competitor, vendor or supplier.
It is the responsibility of each participant to avoid discussing any improper subjects with a competitor and to inform conference organizers immediately if a participant believes that improper subjects are being discussed. This responsibility extends to all conference activities, including the formal conference sessions, informal discussions and social events.
Your cooperation in this regard is expected and appreciated.
Rockwell Automation is
committed to strict compliance
with all applicable competition
and antitrust laws.
13
PartnerNetwork Conference 2015 Survey
Post-Event MaterialsEvent presentations are available for download through the mobile app desktop web portal at http://visitors.genie-connect.com/pnc2015/.
For more information about PartnerNetwork, visit http://www.rockwellautomation.com/partners.
Allen-Bradley, Integrated Architecture, Listen. Think. Solve., PartnerNetwork, PlantPAx, PowerFlex and Rockwell Software are trademarks of Rockwell Automation, Inc.
Trademarks not belonging to Rockwell Automation are property of their respective companies.
Publication PN-SP009F-EN-P – March 2015 Copyright ©2015 Rockwell Automation, Inc. All Rights Reserved. Printed in USA. Supersedes Publication PN-SP009E-EN-P – March 2014
See you next year!
March 21-24, 2016
Omni Orlando Resort
Champions Gate, FL
Please take a moment to complete our brief post-conference survey in the mobile app.
We value your opinion; it will help us in planning future events.