partnership program - city of joondalup · 2018-07-24 · partnership program, opportunities for...

Partnership

SUMMER EVENTSPROGRAM

2018/2019

joondalup.wa.gov.au

With the City’s summer events season running from October through to April, it provides a fantastic opportunity for the local community and those from the broader Perth metropolitan area to enjoy outstanding performances and activities. Every year, the City’s summer events attract large crowds and the awareness in the community of these outstanding events continues to grow.

Music in the Park concerts are held in beautiful suburban parks where residents and visitors can picnic and relax under the stars. The City’s flagship events – the Valentine’s Concert and the Joondalup Festival – have become iconic and popular occasions where local residents and visitors can enjoy world-class entertainment in their own backyard, while the Little Feet Festival provides a day of free entertainment and activities for children under 12 and their families.

As attendance and the reputation of the City’s events grow, so too do opportunities for the valued partners of the events. From opportunities to align your organisation’s brand on the suite of professional marketing materials, through to hosting activations at events to allow your organisation to connect directly with the community in a personal way, the City’s summer events season offers a wealth of valuable, measurable and meaningful opportunities for partners.

The City of Joondalup delivers a program of free events over a summer season for residents and visitors to the region to enjoy. The program delivers an outstanding range of exciting and engaging cultural experiences, fosters community engagement and enhances Joondalup’s reputation as a must-visit destination.

PROGRAMEVENTSSUMMER

2018/2019

Benefits of becoming a City Summer Event PartnerThe City’s summer events program presents an opportunity for businesses to align with a vibrant range of events that engage directly with communities and customers in Perth’s booming northern corridor and beyond. More than 80,000 people attended the City’s 2017/2018 summer season of events.

Event partners can access and interact with key target markets – the City’s local residents and visitors to the region – in a number of different locations, increasing your brand awareness and supporting your organisational objectives of corporate social responsibility through contributing to significant community events.

Each event is supported by a comprehensive marketing campaign comprised of a mix of traditional print methods and innovative social media and digital elements, giving your organisation broad and measurable brand exposure to the City’s residents and beyond.

CURRENT PARTNERSHIP OPPORTUNITIESLittle Feet FestivalSunday 21 October 2018

Pines Picture Gardens, Edith Cowan University, Joondalup

Little Feet Festival has developed a reputation as Perth’s premier children’s festival for children under 12 and their families, attracting in excess of 7,000 patrons. The program is full of free, high-quality, hands-on activities designed to challenge and excite children.

Music in the Park Concert SeriesConcert 1: Saturday 12 January 2019 Falkland Park, Kinross

TBC

Concert 2: Saturday 2 March 2019 Mawson Park, Hillarys

Featuring two superb concerts held under the stars in Joondalup’s beautiful parks and attracting more than 10,000 patrons across the season, Music in the Park is designed to allow family and friends to come together for a picnic while enjoying talented musicians.

Joondalup FestivalFriday 5 – Sunday 7 April 2019

Joondalup City Centre

Energising the heart of the Joondalup City Centre and attracting a crowd of more than 50,000 people over three days, the Joondalup Festival is a vibrant hub of free entertainment and cultural experiences. It offers non-stop entertainment celebrating the arts, food and music and delivers an outstanding range of exciting and engaging cultural experiences and entertainment for the local community and Perth metropolitan area.

With far-reaching marketing campaigns and a reputation for high-quality, free entertainment, the City’s summer event season attracts both local residents and visitors from the wider Perth metropolitan area to the region.

Summer events partners are welcomed to partner across multiple events on the summer calendar to reach the broadest cross-section of the community, or it may better suit your organisation’s objectives to partner on a strategically aligned event to more directly communicate with your target markets.

PARTNERSHIP OUTCOMES

Who will I reach?

Snapshot of the City:

Source: 2016 Census. Detailed information can be found at joondalup.wa.gov.au

%50.4FEMALE

49.6% 40%

Couples with children 40

160,995Babies and pre-schoolers (0 – 4)%

Primary schoolers (5 – 11)

Secondary schoolers (12 – 17)

Tertiary Education and independence (18 – 24)

Young workforce (25 – 34)

Parents and homebuilders (35 – 49)

Older works and pre-retirees (50 – 59)

Empty nesters and retirees (60 – 69)

Seniors (70 – 84)

Elderly aged (85 and over)

5.7%

9.5%

8.1%

9.2%

11.2%

21.2%

14.7%

11.9%

7%

1.6%

Over 60,000 households

60,000 Median age of

77,349 people living in the

City of Joondalup are employed in 2016

58%

40%

Working full time

Working part time

17.4%

of the population earned an income of $1,750 or more per week

Total population of

Little Feet Festival 2017

%68FEMALE

32% MALE

THE EVENTS AT A GLANCE

PEOPLE ATTENDED

7,000

Audience Experience

EXCELLENT

80%

14% Good4.5% Average1.5% Poor

2016 COMPARISON 21% MALE | 79% FEMALE

51% 49%

Audience Growth

New Visitors Returning Visitors

Parents Median Age Comparison 2016 2017

2%

Under 20 20 - 29 30 - 39 40 - 49 50 - 59 Over 60

0%

11%10%

48%

63%

32%

24%

3%2% 2% 3%

ATTENDED WITH 1 CHILD ATTENDED WITH 2 CHILDREN

48% 44%

Childrens Ages

1

2 3

4

67

8

910 11 12

5

20%

15%

10%

5%

0

42 CITY OF JOONDALUP POSTCODES

23% Wanneroo

16% Joondalup

11% Banksia Grove

8% Hillarys

6% Currambine

6% Ridgewood

5% Duncraig

5% Kingsley

3% Subiaco

3% Butler

%

Perth Metropolitan Audience Distribution

TARGET AUDIENCE

Children under 12 and their families

Music in the Park 2018

PEOPLE ATTENDEDTHE CONCERTSERIES

10,500

Audience Satisfaction

IN ANOTHER WAY 1%

49% 51%

Audience Growth


Survey Respondents Age

89%


35% Currambine

16% Warwick

14% Joondalup

8% Clarkson

5% Woodvale

4% Wanneroo

4% Hillarys

3% Subiaco

3% Sorrento

1% Neerabup and Jandakot

%


TARGET AUDIENCE

City of Joondalup residents, their families and the broader Perth community.

City of Joondalup residents surrounding the concert venues.

%70MALE

29% FEMALE

Under 20 20 - 29 30 - 39 40 - 49 50 - 59 Over 60

4%

9%

16%

26%

21%

25%

Joondalup Festival 2018

PEOPLE OVER 3 DAYS

50,00034% 66%

Audience Growth


TARGET AUDIENCE

• City of Joondalup residents

• Arts/Festival attendees in WA

• Perth Metropolitan community

IN ANOTHER WAY 3%

%69FEMALE

27% MALE

Survey Respondents Age

11%

19%

35%

22%

8%

6%

Under 20 20 - 29 30 - 39 40 - 49 50 - 59 Over 60

ECONOMIC IMPACTTotal estimated rise in Output of

$3,248,298in the City of Joondalup economy. Equivalent to 27.1 annual FTE jobs.Source: National Institute of Economic and Industry Research (NIEIR) ©2016. Compiled and presented in economy.id by .id, the population experts. https://home.id.com.au


20% Joondalup

13% Wanneroo

10% Burns Beach

9% Clarkson

6% Banksia Grove

6% Hillarys

5% Woodvale

2% Warwick

2% Girrawheen

2% North Beach

%


95%

Audience Satisfaction

Combination PartnershipAgree to partner one of the summer events for the next three years and you will receive a 10% discount for the following two years, locked in at the 2018/2019 price (payable annually).

If you agree to partner more than one event with the City of Joondalup in 2018/2019, a 10% discount will be offered for each subsequent partnership agreement that is of the same or lesser value.

These discounts do not apply to in-kind partnership arrangements.

Please note that only one brand mark can be applied to event materials.

Bespoke Arrangements The most successful partnership arrangements are those which help meet the objectives of all parties. You know your organisation and its objectives best; and the City is open to and supportive of working with you to develop a customised opportunity to suit your marketing needs and budget.

If you have a creative or custom idea you’d like to discuss, please contact the City’s Strategic Marketing and Sponsorship Officer on 9400 4169.

Further Information

For further information on the opportunities available, please contact:

Lia Harris Strategic Marketing and Sponsorship Officer City of Joondalup T: 9400 4169E: [email protected]

Each year the City hosts Little Feet Festival, one of Perth’s most highly anticipated and popular children’s events, with activities and entertainment for children under 12 and their families.

Little Feet Festival provides an afternoon of free entertainment and activities suitable for children from toddlers through to 12 years old. The event focuses on participation and community ownership, with a program full of high-quality, fun, hands-on activities to challenge, entertain and excite children in a beautiful, natural outdoor setting.

LITTLE FEETFESTIVAL 2018SUNDAY 21 OCTOBER

Pines Picture Gardens, Edith Cowan University, Joondalup

Objectives The objectives of the Little Feet Festival are:

• Promoting a creative and healthy lifestyle to children aged under 12

• Providing creative and educational activities that excite minds and bodies

• Providing free activities to encourage participation

• Enhancing a sense of community in the City of Joondalup

• Building on and promoting the character and identity of the Joondalup region to event participants from outside the region.

View the highlights video for the 2017 Little Feet Festival here.

Partnership Opportunities The City offers a range of partnership packages to organisations wishing to be involved with this popular event for children and their families:

• Premier Partner

• Key Partner

• Media Partner

The range of benefits that would be delivered to your organisation as a sponsor of each category is outlined on the following pages.

Closing DateIn order to meet deadlines to ensure delivery of all benefits outlined in the partnership program, opportunities for this event close Monday, 16 July 2018.

AdvertisingAcknowledgment in the radio advertising campaign related specifically to the event

Print Advertising Recognition of Premier Partner’s logo in all print advertising placed for the event NOTE: where logos will appear below 3cm in size or visibility is poor, recognition will be via written words rather than logo usage

Recognition of Premier Partner in all City publications relating to the event (where space permits)

Print PromotionRecognition of Premier Partner’s logo on event posters

Recognition of Premier Partner’s logo on event flyers/postcards

Recognition of Premier Partner’s logo on event programs

Note: For all print promotion, where logos will appear below 3cm in size or visibility is poor, recognition will be via written words rather than logo usage

Electronic PromotionAcknowledgement of Premier Partner on the relevant City of Joondalup Little Feet Festival webpage with logo and hyperlink to Premier Partner’s website

Acknowledgement on the City of Joondalup’s Messages on Hold promoting the event

Recognition of Premier Partner’s logo on event promotional e-flyers

Recognition of Premier Partner’s logo on event promotional slides displayed on the City’s electronic display screens (located at the City’s Joondalup and Whitford Customer Service Centres; Joondalup, Duncraig, Whitford and Woodvale Libraries; and at the City’s Leisure Centre – Craigie)

Acknowledgment of Premier Partner’s logo on post event promotional videos created for the event

Event SurveysRecognition of Premier Partner’s logo on all event surveys for the event

Premier Partner has the opportunity to provide a question for inclusion in the event survey(s) undertaken by the City

Social MediaRecognition as Premier Partner on the City’s Facebook page promoting the event including:

• 1 x pre event post acknowledging all partners

• 1 x post event post thanking all partners

• Logo to be included on Facebook cover image promoting the event

Media RelationsAcknowledgement as Premier Partner in all media releases promoting the event

SignageRecognition of Premier Partner’s logo on pull-up banners displayed at City of Joondalup Customer Service Centre (located at Whitford Library), Craigie Leisure Centre and Joondalup Libarary

4 x 4m high feather banners located in Tier 1 signage zones on event site (to be supplied by the event partner)

Hospitality2 x complimentary double passes to the City of Joondalup’s Valentine’s VIP Function (this includes free pre-concert drinks and cocktail food, reserved seating, reserved parking and a cheese and wine hamper)

2 x complimentary double passes to the City of Joondalup’s Festival VIP Function (this includes cocktail food and refreshments plus reserved parking)

Event Activation PackageA custom event activation package to be developed to assist the Premier Partner to meet its partnership objectives and enhance the event.

The package could include:

• Presentation rights to a key element of the event

• Branding opportunities through integrated event signage located in Tier 1 signage zones and/or promotional items in-line with the event theme

• Opportunity for Premier Partner to showcase their organisation at the event. This could be via an interactive stand, giveaways or other onsite activation activities

• Pre event post/sharing of posts to promote Premier Partner’s activities at the event on the City’s Facebook page

This component of the partner benefits will be agreed through discussions between the Premier Partner and the City.

PARTNERPREMIER

There is only one Premier Partner opportunity available.

$8,000 plus GST

Exclusive RightsAnother Partner of the same business type will not be signed as an event partner without the consent of the Premier Partner.

LITTLE FEET FESTIVAL

Print Advertising

Recognition of Key Partner’s logo in all print advertising placed for the event

NOTE: where logos will appear below 3cm in size or visibility is poor, recognition will be via written words rather than logo usage

Recognition of Key Partner in all City publications relating to the event (where space permits)

Print PromotionRecognition of Key Partner’s logo on event posters

Recognition of Key Partner’s logo on event flyers/postcards

Recognition of Key Partner’s logo on event programs


Electronic PromotionAcknowledgement of Key Partner on the relevant City of Joondalup Little Feet Festival webpage with logo and hyperlink to Key Partner’s website

Recognition of Key Partner’s logo on event promotional e-flyers

Recognition of Key Partner’s logo on event promotional slides displayed on the City’s electronic display screens (located at the City’s Joondalup and Whitford Customer Service Centres; Joondalup, Duncraig, Whitford and Woodvale Libraries; and at the City’s Leisure Centre – Craigie)

Acknowledgment of Key Partner’s logo on post event promotional videos created for the event

Event SurveysRecognition of Key Partner’s logo on all event surveys for the event

Social MediaRecognition as Key Partner on the City’s Facebook page promoting the event including:




2 x 2.5m high feather banners located in Tier 2 signage zones on event site (to be supplied by the event partner)

Hospitality1 x complimentary double pass to the Joondalup Festival VIP Function (this includes cocktail food and refreshments plus reserved parking)

Event Activation PackageA custom event activation package to be developed to assist the Key Partner to meet its partnership objectives and enhance the event.



• Opportunity for Key Partner to showcase their organisation at the event. This could be via an interactive stand giveaways or other onsite activation activities.

This component of the sponsor benefits will be agreed through discussions between the Key Partner and the City.

PARTNERKEY

There are only four Key Partner opportunities available.

$6,000 plus GST

Exclusive RightsAnother Partner of the same business type will not be signed as an event partner without the consent of the Key Partner.


Print Advertising Recognition of Media Partner’s logo in all print advertising placed for the event


Recognition of Media Partner in all City publications relating to the event (where space permits)

Print PromotionRecognition of Media Partner’s logo on event posters

Recognition of Media Partner’s logo on event flyers/postcards

Recognition of Media Partner’s logo on event programs


Electronic PromotionAcknowledgement of Media Partner on the relevant City of Joondalup Little Feet Festival webpage with logo and hyperlink to Media Partner’s website

Recognition of Media Partner’s logo on event promotional e-flyers

Recognition of Media Partner’s logo on event promotional slides displayed on the City’s electronic display screens (located at the City’s Joondalup and Whitford Customer Service Centres; Joondalup, Duncraig, Whitford and Woodvale Libraries; and at the City’s Leisure Centre – Craigie)

Acknowledgment of Media Partner’s logo on post event promotional videos created for the event

Event SurveysRecognition of Media Partner’s logo on all event surveys for the event

Social MediaRecognition as Media Partner on the City’s Facebook page promoting the event including:




2 x 2.5m high feather banners located in Tier 2 signage zones on event site (to be supplied by the event partner)

Hospitality2 x complimentary double passes to the Joondalup Festival VIP Function (this includes cocktail food and refreshments plus reserved parking)

Event Activation PackageA custom event activation package to be developed to assist the Media Partner to meet its partnership objectives and enhance the event.


• Branding opportunities through integrated event signage located in Tier 2 signage zones

• Opportunity for Media Partner to showcase their organisation at the event. This could be via an interactive stand giveaways or other onsite activation activities.

This component of the sponsor benefits will be agreed through discussions between the Media Partner and the City.

PARTNERMEDIA

There are only three Media Partner opportunities available – TV, Radio and Print.

$8,000 plus GST


Exclusive RightsAnother Partner of the same business type will not be signed as an event partner without the consent of the Media Partner.


While patrons enjoy a leisurely picnic and the free children’s activities on offer, partners often design event activations that make the most of the relaxed atmosphere and offer activities for audience members to enjoy, creating a friendly and meaningful way for partners to engage and interact with the community.

The series is programmed to appeal to a broad demographic and promote the City as a vibrant place to live, work and visit; providing an excellent opportunity to connect with a diverse cross-section of the community in excess of 10,000 people across the season.

Objectives The aims and objectives of Music in the Park are:

• To provide high-quality concert experiences for residents and the wider community

• To be accessible and engaging for a diverse range of people

• To provide safe, well-managed and technically smooth events.

View the highlights video of the 2018 Music in the Park series here.

Partnership Opportunities The City offers a range of partnership packages to organisations wishing to be involved with this popular event for the community:

• Premier Partner

• Key Partner

• Media Partner

The range of benefits that would be delivered to your organisation as a partner of each category is outlined on the following pages.

Closing DateIn order to meet deadlines to ensure delivery of all benefits outlined in the partnership program, opportunities for this event close Friday, 31 August 2018.

MUSICIN THE PARKConcert 1: Saturday 12 January 2019 Falkland Park, Kinross

Concert 2: Saturday 2 March 2019 Mawson Park, Hillarys

Bringing local residents together at some of the City’s most picturesque locations, the Music in the Park concert series allows residents and their family and friends to enjoy free and outstanding entertainment in their own neighbourhood.

Print Advertising Recognition of Premier Partner’s logo in all print advertising placed for the event




Recognition of Premier Partner’s logo on event flyers/postcards


Electronic PromotionAcknowledgement of Premier Partner on the relevant City of Joondalup Music in the Park webpage with logo and hyperlink to Premier Partner’s website












SignageRecognition of Premier Partner’s logo on pull-up banners displayed at City of Joondalup Customer Service Centre (Joondalup Administration Centre)


Hospitality2 x complimentary double passes to the City of Joondalup’s Valentine’s Concert VIP Function (this includes free pre-concert drinks and cocktail food, reserved seating, reserved parking and a cheese and wine hamper)

2 x complimentary double passes to the Joondalup Festival VIP Function (this includes cocktail food and refreshments plus reserved parking)



• Presentation rights to a key element of the event


• Opportunity for Premier Partner to showcase their organisation at the event. This could be via an interactive stand, give aways or other onsite activation activities

• Pre event post/sharing of post to promote Premier Partner’s activities at the event on the City’s facebook page

This component of the sponsor benefits will be agreed through discussions between the Premier Partner and the City.

PARTNERPREMIER


$6,000 plus GST


MUSIC IN THE PARK

Print Advertising





Recognition of Key Partner’s logo on event flyers/postcards


Electronic PromotionAcknowledgement of Key Partner on the relevant City of Joondalup Music in the Park webpage with logo and hyperlink to Key Partner’s website








SignageRecognition of Key Partner’s logo on pull-up banners displayed at City of Joondalup Customer Service Centre (Joondalup Administration Centre)


Hospitality1 x complimentary double pass to the Joondalup Festival VIP Function (this includes cocktail food and refreshments plus reserved parking)

OtherVerbal acknowledgement as Key Partner in the MC announcements at the sponsored concert




• Opportunity for Key Partner to showcase their organisation at the event. This could be via an interactive stand giveaways or other onsite activation activities.

This component of the sponsor benefits will be agreed through discussions between the Key Partner and the City.

PARTNERKEY

There are only two Key Partner opportunities available – one per concert.

$2,000 plus GST


MUSIC IN THE PARK

Print Advertising Recognition of Media Partner’s logo in all print advertising placed for the event


Recognition of Media Partner in all City publications relating to the event (where space permits)


Recognition of Media Partner’s logo on event flyers/postcards


Electronic PromotionAcknowledgement of Media Partner on the relevant City of Joondalup Music in the Park webpage with logo and hyperlink to Media Partner’s website

Recognition of Media Partner’s logo on event promotional e-flyers

Recognition of Media Partner’s logo on event promotional slides displayed on the City’s electronic display screens (located at the City’s Joondalup and Whitford Customer Service Centres; Joondalup, Duncraig, Whitford and Woodvale Libraries; and at the City’s Leisure Centre – Craigie)

Acknowledgment of Media Partner’s logo on post event promotional videos created for the event





SignageRecognition of Media Partner’s logo on pull-up banners displayed at City of Joondalup Customer Service Centre (Joondalup Administration Centre)


Hospitality2 x complimentary double passes to the City of Joondalup’s Festival VIP Function (this includes cocktail food and refreshments plus reserved parking)

2 x complimentary double passes to the City of Joondalup’s Valentine’s VIP Function (this includes free pre-concert drinks and cocktail food, reserved seating, reserved parking and a cheese and wine hamper)

OtherVerbal acknowledgement as Media Partner in the MC announcements at the concerts



• Branding opportunities through integrated event signage located in Tier 2 signage zones

• Opportunity for Media Partner to showcase their organisation at the event. This could be via an interactive stand giveaways or other onsite activation activities.

This component of the sponsor benefits will be agreed through discussions between the Media Partner and the City.

PARTNERMEDIA

There are only three Media Partner opportunities available – TV, Radio and Print.

$6,000 plus GST



MUSIC IN THE PARK

The region’s largest cultural event, the Joondalup Festival represents the spectacular finale to the City’s summer events program. Featuring a program of world-class entertainment including performances by national and international performers, live music, workshop activities and visual delights, the Joondalup Festival is a bustling three-day celebration right in the heart of Joondalup.

The Festival has something for festival-goers of all ages to enjoy. From dedicated spaces for toddlers and older kids to play, create and watch performances, through to cabaret and comedy performances and licensed areas for the adults, the Joondalup Festival caters for all ages and interests.

JOONDALUPFESTIVAL

Joondalup City Centre

Friday 5 – Sunday 7 April 2019

Supported by an extensive promotional campaign encompassing state-wide media advertising, targeted mailbox drops, innovative social media campaigns and metro-wide radio advertising, partnering with the Joondalup Festival presents an excellent opportunity for state-wide exposure for your brand and to engage and interact with the broad range of Festival attendees.

The aims and objectives of the Joondalup Festival are to:• Promote the City of Joondalup as a vibrant place to

live and visit

• Engage, challenge and inspire the whole community through creativity and the arts

• Create opportunities for City residents and the wider community to engage with a free, high-quality cultural experience

• Bring large numbers of people into the Joondalup City Centre

• Develop vitality and vibrancy in the City Centre

• Enhance community cohesion

• Provide diverse participation opportunities for the community, including emerging performers, local organisations, schools and the general public

• Provide the opportunity for local communities to engage with cultural practice in a positive, safe, accessible, appealing forum

• Contribute to the local economy through expenditure on locally supplied goods and services

• Be accessible and engaging for diverse groups.

View the highlights video of the 2018 Joondalup Festival here.

Partnership Opportunities The City offers a range of partnership packages to organisations wishing to be involved with this popular event for the broader community:

• Premier Partner

• Key Partner

• Media Partner

• Print Partner

• Artist Partner

The range of benefits that would be delivered to your organisation as a sponsor of each category is outlined on the following pages.

Closing DateIn order to meet deadlines to ensure delivery of all benefits outlined in the partnership program, opportunities for this event close Friday, 19 October 2018.

AdvertisingRecognition of Premier Partner’s logo in the TV advertising campaign promoting the Joondalup Festival

Acknowledgment in the radio advertising campaign promoting the Festival, stating the Festival is proudly supported by the Premier Partner

Print Advertising Recognition of Premier Partner’s logo in all local and regional newspaper and print advertising placed for the event




Recognition of Premier Partner’s logo on event program

Prominent full colour advertisement in the Festival program.

Please note: ad size and position will be dependent on program format; artwork to be supplied by Partner


Electronic PromotionAcknowledgement of Premier Partner on the relevant Joondalup Festival webpage with logo and hyperlink to Premier Partner’s website




Recognition on all screen advertising leading up to the Festival including the at the City’s Valentine’s Concert









SignageRecognition of Premier Partner’s logo on pull-up banners displayed at City of Joondalup Administration Centre and Craigie Leisure Centre

Recognition of Premier Partner’s logo on all outdoor advertising undertaken


2 x City Centre banners to be branded with Premier’s Partners Logo (to be supplied by the City)


2 x complimentary double passes to the City of Joondalup’s Valentine’s VIP Function (this includes free pre-concert drinks and cocktail food, reserved seating, reserved parking and a cheese and wine hamper)

OtherRecognition by the Mayor as the Premier Partner at the opening of the Joondalup Festival VIP function

Recognition poster to be presented to the Premier Partner

The City will provide the partner with promotional material to display at branches/stores or tailored for your online platforms as required

PARTNERPREMIER


$25,000 plus GST

JOONDALUP FESTIVAL




• Premier Partner to have Presentation rights to a key element of the event


• Opportunity for Premier Partner to showcase their organisation at the event. This could be via an interactive stand, giveaways or other onsite activation activities

• Pre event post/sharing of posts to promote Premier Partner’s activities at the event on the City’s Facebook page

This component of the partner benefits will be agreed through discussions between the Premier Partner and the City.

Print Advertising





Recognition of Key Partner’s logo on event program

Prominent full-colour advertisement in the Festival program



Electronic PromotionAcknowledgement of Key Partner on the relevant Joondalup Festival webpage with logo and hyperlink to Key Partner’s website



Recognition on all screen advertising leading up to the Festival including the at the City’s Valentine’s Concert






SignageRecognition of Key Partner’s logo on pull-up banners displayed at City of Joondalup Administration Centre and Craigie Leisure Centre

Recognition of Key Partner’s logo on all outdoor advertising undertaken



OtherRecognition by the Mayor as the Key Partner at the opening of the Joondalup Festival VIP function

Recognition poster to be presented to the Key Partners




• Opportunity for Key Partner to showcase their organisation at the event. This could be via an interactive stand, giveaways or other onsite activation activities

This component of the partner benefits will be agreed through discussions between the Key Partner and the City.

PARTNERKEY

There are only four Key Partner opportunities available.

$10,000 plus GST


JOONDALUP FESTIVAL

Print Advertising Recognition of Key Partner’s logo in all print advertising placed for the event




Recognition of Media Partner’s logo on event program




Electronic PromotionAcknowledgement of Key Partner on the relevant Joondalup Festival webpage with logo and hyperlink to Key Partner’s website



Recognition on all screen advertising leading up to the Festival including at the City’s Valentine’s Concert






SignageRecognition of Key Partner’s logo on pull-up banners displayed at City of Joondalup Administration Centre and Craigie Leisure Centre

Recognition of Media Partner’s logo on all outdoor advertising undertaken



OtherRecognition by the Mayor as the Media Partner at the opening of the Joondalup Festival VIP function

Recognition poster to be presented to the Media Partners




• Opportunity for Media Partner to showcase their organisation at the event. This could be via an interactive stand, giveaways or other onsite activation activities

This component of the partner benefits will be agreed through discussions between the Media Partner and the City.

PARTNERMEDIA

There are only three Media Partner opportunity available – TV, radio and print.

$15,000 plus GST



JOONDALUP FESTIVAL

Print Advertising Recognition of Print Partner’s logo in all local and regional newspaper and print advertising placed for the event


Recognition of Print Partner in all City publications relating to the event (where space permits)

Print PromotionRecognition of Print Partner’s logo on event posters

Recognition of Print Partner’s logo on event program




Electronic PromotionAcknowledgement of Print Partner on the relevant Joondalup Festival webpage with logo and hyperlink to Print Partner’s website

Recognition of Print Partner’s logo on event promotional e-flyers

Recognition of Print Partner’s logo on event promotional slides displayed on the City’s electronic display screens (located at the City’s Joondalup and Whitford Customer Service Centres; Joondalup, Duncraig, Whitford and Woodvale Libraries; and at the City’s Leisure Centre – Craigie)

Recognition on all screen advertising leading up to the Festival including at the City’s Valentine’s Concert

Acknowledgment of Print Partner’s logo on post event promotional videos created for the event

Event SurveysRecognition of Print Partner’s logo on all event surveys for the event

Social MediaRecognition as Print Partner on the City’s Facebook page promoting the event including:



SignageRecognition of Print Partner’s logo on pull-up banners displayed at City of Joondalup Customer Service Centres (located at Whitford Library and Joondalup Administration Centre)

Recognition of Print Partner’s logo on all outdoor advertising undertaken



OtherRecognition by the Mayor as the Print Partner at the opening of the Joondalup Festival VIP function

Recognition poster to be presented to the Print Partners


Event Activation PackageA custom event activation package to be developed to assist the Print Partner to meet its partnership objectives and enhance the event.


• Opportunity for Print Partner to showcase their organisation at the event. This could be via an interactive stand, giveaways or other onsite activation activities

This component of the partner benefits will be agreed through discussions between the Print Partner and the City.

*Please note other printers may be engaged for specialised products such as streetlight banners, however the Print Partner will be the only printer acknowledged on the marketing materials.

PARTNERPRINT

There is only one exclusive Print Partner opportunity available.

$15,000 plus GST


Exclusive RightsAnother Partner of the same business type will not be signed as an event partner without the consent of the Print Partner.

JOONDALUP FESTIVAL

Exclusive RightsAnother Partner of the same business type will not be signed as an event partner without the consent of the Artist Partner.



OtherRecognition by the Mayor as the Artist Partner at the opening of the Joondalup Festival VIP function

Recognition poster to be presented to the Artist Partner


This component of the partner benefits will be agreed through discussions between the Artist Partner and the City.

Artist Access Acknowledgement as the Artist Partner in the marketing of the showcase piece, billed as “...proudly presented by Artist Partner <your organisation>.”

A private ‘meet and greet’ with the artist or tour of the artwork (format to be determined depending on the suitability to the artwork format) at the Joondalup Festival, facilitated by the Festival Director

Content for you organisation’s website and social media platforms (format to be negotiated between the Artist Partner, the City and the Artist) to promote the partnership

Print Advertising Recognition of Artist Partner’s logo in all local and regional newspaper and print advertising placed for the event


Recognition of Artist Partner in all City publications relating to the event (where space permits)

Recognition of Artist Partner in a print advertisement placed in the Joondalup Weekender to specifically promote the sponsored showcase art piece

Print PromotionRecognition of Artist Partner’s logo on event posters

Recognition of Artist Partner’s logo on event program




Event SurveysRecognition of Artist Partner’s logo on all event surveys for the event

Electronic PromotionAcknowledgement of Artist Partner on the relevant Joondalup Festival webpage with logo and hyperlink to Artist Partner’s website

Recognition of Artist Partner’s logo on event promotional e-flyers

Recognition of Artist Partner’s logo on event promotional slides displayed on the City’s electronic display screens (located at the City’s Joondalup and Whitford Customer Service Centres; Joondalup, Duncraig, Whitford and Woodvale Libraries; and at the City’s Leisure Centre – Craigie)

Recognition on all screen advertising leading up to the Festival including at the City’s Valentine’s Concert, attended by more than 8,000 people

Acknowledgment of Artist Partner’s logo on post event promotional videos created for the event

Social MediaRecognition as Artist Partner on the City’s Facebook page promoting the event including:



• 1 x post promoting the sponsored showcase artwork, acknowledging the Artist Partner

SignageRecognition of Artist Partner’s logo on pull-up banners displayed at City of Joondalup Administration Centre and Craigie Leisure Centre

Recognition of Artist Partner’s logo on all outdoor advertising undertaken

$15,000 plus GSTPARTNERARTIST

There is only one Artist Partner opportunity available

$15,000 plus GST

JOONDALUP FESTIVAL

Confirming your Partnership To confirm your place as a partner of the City of Joondalup’s summer event season 2018/2019, please contact the City’s Strategic Marketing and Sponsorship Officer before the relevant closing date.

Lia HarrisStrategic Marketing and Sponsorship OfficerCity of JoondalupPO BOX 21Joondalup WA 6919T: 9400 4169F: 9300 1383E: [email protected]

The City is delighted in your interest in partnering on the City’s summer event season 2018/2019 and looks forward to working with you on a successful event season and mutually beneficial partnership.

Lia Harris Strategic Marketing and Sponsorship Officer City of Joondalup PO BOX 21 Joondalup WA 6919

T: 9400 4169 F: 9300 1383 E: [email protected]

joondalup.wa.gov.au

This document is available in alternate formats upon request.

partnership program - city of joondalup · 2018-07-24 · partnership program, opportunities for...

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