partnerships and sponsorships · 2 days ago · old trafford hosting the ashes in 2019...

PA R T N E R S H I P S A N D S P O N S O R S H I P S

THIS IS CRICKET.

We are more than a cricket club. With cricket at our heart, we are the home of cricket in the north west; a host of international and domestic tournaments; a 365-day-a-year conference and events business; an international music venue; and a recognised global brand, built on our outstanding history and heritage.

HOW CAN PARTNERING WITH US ACHIEVE YOUR BUSINESS OBJECTIVES?

BRAND AWARENESS

LANCASHIRE CRICKET CLUB

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Over £10 million total media value for partners in 2019

23.4 million TV audience in 2019

Highest selling Ashes Test venue in the country

High-profile international cricket played at Emirates Old Trafford

Most watched team in domestic cricket

Six million domestic cricket television viewers

1.5 million

live stream viewers projected in 2020

For more information please contact Ella Cummins [email protected]

Brand alignmentwith the heritage of Lancashire Cricket

Partnership assetsto support marketing campaigns

Host clientsin our premium suites at events

Cricket has overtaken rugbyin the nation’s sport preferences

100% of partnerssaid they benefited from Emirates

Old Trafford hosting the Ashes in 2019

DIFFERENTIATION

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Host product launches at Emirates Old Trafford

Product promotionthrough social media and website

400,000 visitorsin 2019

Player appearancesUse of players to promote products

Award-winningfacilities

NEW PRODUCT LAUNCHES

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Premium match day hospitality suites

72,000+ hospitality places delivered in 2019

545 eventsheld at Emirates Old Trafford in 2019

Awards Best non-matchday use of venue – Hotel concert

packages for Liam Gallagher concert, Sports Business

Awards 2019

Leading live event of the year – India vs Pakistan,

This is MCR Awards 2019

Leading sports venue of the year – This is

MCR Awards 2019

CLIENT ANDCUSTOMER EXPERIENCE

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331 affiliated clubs across Lancashire

50,000 cricket playing households

Partner activationsand initiatives at the heart of the community

260,000+ online reach on these activations

CSR AND INVESTMENT IN SPORT

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Collaborative social media campaigns

150,000 database of opted-in data

‘Premium’ and ‘high performance’ words most associated with England Cricket (2019)

414,000 social media followers

Association with Lancashire Cricket is rated the most valuable asset to partners

Reach into cricket – playing households

DATA AND BRAND ALIGNMENT

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Staff rewards and experiences

Money-can’t-buy experiences

Tickets and hospitality

Exclusive signed merchandise

Hotel rooms

Concert tickets

INTERNALENGAGEMENT

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20% of domestic cricket audience from the north west

Wide-ranging audience through – All formats of cricket

– Concerts

– Hotel

– Conference and events

Whoever your audience is they’re in our audience

More 16-34 viewers than average

CONNECTING WITHYOUR CORE AUDIENCE

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Higher than averagenumber of female viewers

The team are always very accommodating and go the extra mile to help the partnership flourish. They do an outstanding job and are a credit to Lancashire Cricket and Emirates Old Trafford.Chris Timbs, Senior Manager - Brand Marketing Strategy, Hilton

The team as a whole have really brought our partnership to life from the CEO and the Board through to the partnerships and marketing teams and the match day hosts. Throughout this year my team and I have been made to feel extra special, they look after partners brilliantly.Victoria Braddock, Director of International Marketing, Marketing Manchester

In the four years we have been involved with Lancashire Cricket we have networked with the other partners and from this have been able to explore additional commercial opportunities. We have a fantastic relationship with Lancashire Cricket, right from the top down to an operational level and for us we want to delight our consumers and deliver against the objectives that Lancashire Cricket had in improving fan experience.Graeme Nicholson, Heineken

PARTNER TESTIMONIALS

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100% of partnersrated the partnership as excellent or good

How valuable is the partnership to your business?

TIER 1 £100k and aboveper annum

– One principal branding asset (such as shirt or stand)

– Player appearances

– All tier two assets

All tiers can include:

– Domestic and international tickets

– Hospitality at cricket matches

– Room usage and the opportunity to host events at Emirates Old Trafford

– Social media rights

– Advertising in the official Club magazine, Spin Magazine

– Emails to Lancashire Cricket database

– Brand exposure on domestic match days

– Official partner status

– Presence on website footer, all emails, logo placement on partner wall in Club reception

– Signed merchandise

– Press release to announce partnership

– Partnership team in place to ensure delivery of all partnership benefits

– Regular account reviews

TIER 2 £75 - £100kper annum

– Secondary branding assets (such as back of shirt, back of stand)

– Opportunity to communicate with 331 community cricket clubs across Lancashire

– Invitations to partner networking events, concerts and premium hospitality

– Hilton Garden Inn hotel rooms

– End of Season Awards invitations (Player of the Year Dinner)

– Money can’t buy experiences at Lancashire Cricket, with cricket playing experience and former player Q&A

– Access to players at Club Media Day

– All tier three assets

TIER 3 50 - £75kper annum

– Presence and potential for activation in the fan village at Emirates Old Trafford on domestic matchdays

– All tier four assets

TIER 4 £25 - £50kper annum

– Perimeter branding assets

– Priority window offered on all international cricket and concert tickets for events held at Emirates Old Trafford

PRICING – A TIERED APPROACH TO CREATE A BESPOKE PACKAGE

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Match sponsorship Specsavers County Championship£2,000+VAT

Royal London Cup£3,000+VAT

Vitality Blast£5,000+VAT

Vitality Blast vs Yorkshire Vikings £10,000+VAT

Benefits include:– Tickets and hospitality

– Social media and web presence

– Be a part of the match toss and man of the match presentation

– Branding on the big screen and mid-tier LEDs

– Opportunity to activate

Player sponsorship Depending on player£1,000 - £3,000

Benefits include:– Company logo to feature on website, social media and in

T20 match programme

– Chosen player’s signed match-worn shirt

– Behind-the-scenes tour and opportunity to meet sponsored player

– Tickets and hospitality

MATCH AND PLAYER SPONSORSHIP

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R

O U R PA R T N E R S

WE LOVE IT.

partnerships and sponsorships · 2 days ago · old trafford hosting the ashes in 2019...

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