passion for copywriting
DESCRIPTION
I've been a copywriter since I've graduated from college in 2001. And here is the history of my copywriting journeyTRANSCRIPT
![Page 1: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/1.jpg)
A Journey Ofa Copywriter
![Page 2: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/2.jpg)
Damaarti SetyoningrumAfter graduated Diploma Degree from University of Indonesia in 2001, I started working at Akal Communication at the same year.I worked there for 10 months, then continue my study on advertising by taking undergraduate degree that finished in 2005.
While I was studying, I worked at Grey Worldwide for 1,5 years.I was there from late 2003 until 2005 and resigned becauseI needed to finish my undergraduate paper.
When my study is almost finished, a job offer came from Ogilvy & Mathers. I took several tests, past them then worked there since 2005 until January 2010.
• October 2001 – August 2002 Copywriter Akal Communication• October 2003 – May 2005 Copywriter Grey Worldwide• July 2005 – January 2010 Copywriter Ogilvy & Mathers Indonesia• April – June 2010 Marketing Manager Body & Soul Indonesia• August – December 2010 Senior Copywriter / Group Head First Edition Telecomunication Company (XL-Axiata)• January 2011- Now Senior Copywriter at Young & Rubicam Indonesia
Here is the time mapping summary:
![Page 3: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/3.jpg)
Through time and experience, I manage to handle some brands from various range of product such as:
Mentari (Mentari Mudik Asik)MatrixXL
DBS (Print Ad)CIMB Niaga (TVC & Print Ad)BII
Telecommunication
Mr. Juicy plus susuDancowTango Soyjoy Hexos Bear Brand
Food & Beverages
Banking
Neo Napacin Konidin Paramex
Medicine
Pantene Dove Shampoo Pond’sKalbe
Consumer Goods & Beauty
Before I put several works I’ve done in real work, I would like to put the work I’ve done that brings me to become the finalist of Daun Muda in 2008.
![Page 4: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/4.jpg)
Daun Muda 2008
![Page 5: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/5.jpg)
Daun Muda 2008
![Page 6: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/6.jpg)
Daun Muda 2008
![Page 7: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/7.jpg)
And these are few of the real work I’ve done.
![Page 8: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/8.jpg)
Ambi Pur
![Page 9: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/9.jpg)
Harpist
![Page 10: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/10.jpg)
Harpist
![Page 11: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/11.jpg)
Dove - Hair
![Page 12: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/12.jpg)
Pond’s
![Page 13: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/13.jpg)
Pond’s
![Page 14: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/14.jpg)
Pond’s
![Page 15: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/15.jpg)
Pond’s
![Page 16: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/16.jpg)
Pond’s
![Page 17: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/17.jpg)
TV Commercials
![Page 18: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/18.jpg)
Bata
http://www.youtube.com/watch?v=uGIySQgER8Y
![Page 19: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/19.jpg)
Mentari
http://www.youtube.com/watch?v=GfdcVzChTPI&feature=related
![Page 20: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/20.jpg)
Dove
http://www.youtube.com/watch?v=8UY2sCV92oQ&feature=related
![Page 21: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/21.jpg)
Bear Brand
http://www.youtube.com/watch?v=JIu6qo2iTxs
![Page 22: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/22.jpg)
Other TVC Links
Pantene Titi Kamal
http://www.youtube.com/watch?v=_7g55g0cuCQ&feature=related Dove hair testimonial Maia
http://www.youtube.com/watch?v=m58enEKG-2E&feature=related Soyjoy – Girl in The Car
http://www.youtube.com/watch?v=7Jm0KkvIOG4 Soyjoy – Can’t Take My Eyes of You
http://www.youtube.com/watch?v=7FJ0Nx75Fdo Hexos – Dinner sama Camer
http://www.youtube.com/watch?v=FHgo3PSG2CA Hexos – Pizza Delivery
http://www.youtube.com/watch?v=UxTh18J0L-Y Hexos – Kilik – Kitik
http://www.youtube.com/watch?v=Aaiwu1PAYDo Mandiri Platinum Card
http://www.youtube.com/watch?v=esRrt_ShgZU
![Page 23: Passion for Copywriting](https://reader036.vdocuments.net/reader036/viewer/2022062400/568c38201a28ab02359de5ff/html5/thumbnails/23.jpg)
Thank You