patient engagement article

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DIGITAL REVOLUTION summer 2012 • issue 5 ofpsa digital magazine

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I wrote this article for the OFPSA digital magazine (Organization of Facial Plastic Surgery Assistants). This piece subtly incorporated our sponsor, SolutionReach, into the publication without the need for a "sales-y" ad.

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Page 1: Patient Engagement Article

DigitalRevolutionsummer 2012 • issue 5 ofpsa digital magazine

Bursting with innovation

Page 2: Patient Engagement Article

Imagine this scenario: You are a patient who just received an email survey from your physician regarding your recent Botox® treatment. You’ve never received an email survey from this physician, but you quickly offer your feedback and click “send”.

Mere minutes later, you receive a call. It’s your physician.

“I just received your survey and I noticed that you marked your treatment as ‘not so good’. I’m very sorry to hear that. Did something go wrong?”

You are shocked and confused, yet impressed by the high caliber of service at the same time. You had intended on giving all good remarks, but must have chosen incorrectly in your haste.

“Dr., I must have made a mistake. I am incredibly pleased with your services. In fact, I just referred my friend to you for the same treatment.”

thanks to Solutionreach, this physician-patient interac-tion really happened. the patient engagement platform that began as an email and text-based messaging system has elevated its services over the past few years. their mission? Create a service that makes it easy for any prac-tice to acquire, retain and reactivate patients.

PATIENTENGAGEMENT

Up Next...Online Trends

STACEY CLARKE Staff WriterOffice of Steven H. Dayan, MD, FACS

Contact Stacey at: 312.335.1700 [email protected]

Are Yo

u Up fo

r the

Patien

t Enga

gement

Chall

enge?

Here are just a few ways Solutionreach can benefit your practice:

Post Appointment SurveyWhat is more powerful – and helpful – than your patient’s opinion? Based on message settings you determine, a customized survey is sent to your patient via email. Your practice will receive imme-diate notification when completed surveys arrive. The physician can choose to follow up or not, but the patient who receives an immediate follow up after a complaint, or even a compliment, is guaranteed to be engaged.

Patient PortalHere is a novel idea. Give patients a way to easily connect with you from the comfort of their home. SR Portal from Solutionreach provides online bill pay, secure messaging for easy communica-tion, patient images and forms upload for access to everything from before and after pictures to insurance documents. Patient engagement? Check!

SR VideoSR Video is an in-office video capability that captures patient testimonials and instantly uploads them to popular video sharing sites like YouTube, Google Videos and Yahoo! Video. Besides the immense SEO benefits reaped from having video files for your website, this digital feature is making your patients feel valued by your personal request for their opinion. The engagement only spreads from there as online customers have face-to-face inter-actions with other happy customers.

Solutionreach takes patient engagement seriously. In this com-petitive industry, they recognize the importance of going the extra mile. They provide the engagement tools your practice needs. Now all you need to do is ask yourself - How are you going to use these tools to engage your patients and prospects? Who are you losing by not using Solutionreach in your practice?

For more information about Solutionreach, visit www.solutionreach.com, call 866-605-6867 or email [email protected].

26 SUMMER 2012 / OFPSA 27