patients20 branding work group.key
DESCRIPTION
Upsdate for theTRANSCRIPT
Branding and Marketing Work Group
Objec&ve
To transform Pa,ents 2.0 into a
recognized movement/
organiza,on that aims to
revolu,onize healthcare
delivery around the pa,ent.
vTeam Members
Jay Chen -‐ [email protected] Damle -‐ [email protected] Harris -‐ [email protected] Harris -‐ [email protected] Karen Herzog -‐ [email protected] Jackson -‐ katerina.j@life&mehealthdiary.comAhmad Khanssari -‐ [email protected] Linton -‐ [email protected] Hamish MacDonald -‐ hamishm@life&mehealthdiary.comHeather Moresco -‐ [email protected] Pan -‐ [email protected] Reynolds -‐ [email protected] Sachs -‐ [email protected] Scrimshire -‐ [email protected] ScoK -‐ [email protected] Sugarman -‐ [email protected]
vKey Activities
vBrandingvLogovWebsitevSocial MediavCollabora&on
vWebsite
Pa&ents 2.0 will be an informa&on hub that brings silos together (i.e. health info, communi&es, tools, organiza&ons) into one place; provide educa&on, help, engagement and empowerment.
“One-‐stop-‐shop”Informa&on and educa&on
Create communityRelated content and blogs
List of pa&ent-‐centric organiza&onsCoverage of all related events
Help and assistanceTwiBer feed
List of key events, volunteering opportuni&esList available resources on insurance, providers
vSocial Media Ac,vi,es
• Facebook, TwiBer – develop sites and hashtags to engage with broader popula&on to help them become empowered pa&ents
• Blogging – cross-‐blogging: to increase web site traffic and aBract users; promote Pa&ents 2.0
• Events – tap into other pa&ent communi&es• Compe&&ons and contests: fun ac&vi&es to engage all• Address HIT challenges -‐ tools that meet pa&ent-‐centric standards
• Pa&ent stories -‐ empower pa&ents to speak/post/tweet publicly about their experiences
• Con&nue to support global pa&ent advocates
#PATIENTS20@Patients20
vCall to Ac,on
WE NEED HELP WITH WEBSITE CONTENT!!
If interested, contact any work group member
vTeam Members
Jay Chen -‐ [email protected] Damle -‐ [email protected] Harris -‐ [email protected] Harris -‐ [email protected] Karen Herzog -‐ [email protected] Jackson -‐ katerina.j@life&mehealthdiary.comAhmad Khanssari -‐ [email protected] Linton -‐ [email protected] Hamish MacDonald -‐ hamishm@life&mehealthdiary.comHeather Moresco -‐ [email protected] Pan -‐ [email protected] Reynolds -‐ [email protected] Sachs -‐ [email protected] Scrimshire -‐ [email protected] ScoK -‐ [email protected] Sugarman -‐ [email protected]