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How does

MANISHA SHRIVASTAVACUJ

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The role of brands

1. IDENTIFICATION

Brand identifies the source of the product

2. RESPONSIBILITY

Allows customer to assign responsibility of the product

3. PROTECTION

Brand provides the firm legal protection

Brand signals certain level of quality

Brand provides security of sustained future revenues to the owner

Scope of branding

RECAP

1.What is Brand2.Role of Brands3.Scope of Branding4.Examples

CREDITS