paulina lewandowska & christopher alcazar - the social role of terminology: practical examples...
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The Social Role of Terminology Practical examples of terminology management in companies
Paulina Lewandowska, BA ECQA Terminology Manager
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AGENDA
Definition Benefits of terminology management Terminology work from a practical point of view
Ddd
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Ddd
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reference
symbol referent
car
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http://termcoord.eu/2014/07/impact-inconsistent-terminology-management-companies-us-consumers
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car service Ltd.
once upon a time …
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WIPER extra rubber
WIPER rain
WIPER double
WIPER rain plus
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http://www.pjmconsult.com/index.php/2014/03/return-customer-service.html
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Reasons
• lack of communication • non-uniform nomenclature • no central databases
Results
• delays• misunderstandings• dissatisfaction• frustration• complexity• costssounds sounds
familiarfamiliar??
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TERMINOLOGY MANAGEMENT WORKFLOW
1. Status quo- financial resources- roles and responsibilities
2. Aim- standardization- reference- deadline- amount- audience
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3. Tools
- text processing vs. editing systems
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- computer assisted translation (memoQ, across, Multiterm)
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- terminology management system
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4. Analysis and data collection
identificationextraction
http://www.volkswagen.pl/pl/volkswagen/think-blue/technologia-bluemotion.html
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Term candidates
Term list
Termbase Pilot project
Implementation, management, active usage
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Terminology … is the principal task of the company. … is used by everyone.
What really matters in the end is consumer satisfaction.