paulo chainho maxim is ing csps network with cloud and saas

8/3/2019 Paulo Chainho Maxim is Ing CSPs Network With Cloud and SaaS

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Maximising CSPs network with

cloud/SaaS

Paulo Chainho22.09.2011


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Luanda

Maputo

Casablanca

Aveiro

Lisbon

Oporto

S. Paulo

Salvador

Portugal Brazil Africa

our worldwide offices bring us closer to our clients


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Evolution

Milestones

50s/60s

70s/80s

90s 2000s

Automatic Switches(1950/60)

Portugal becomes the first

European country with a full

automated telephone network

MIC 30 (1970/80)

Full digitalization of

transmission network

MIMO (1995)

First cellular prepaid in the

world

picoDSLAM (2005)

Portugal becomes de 4th

country in world with full

Broadband coverage

IPTV (2008)

Innovative interactive TV

Platform

Electronics

Digital Transmission andSwitching

Network ManagementSystems

Analogue SwitchingDevelopment (RuralExchanges)

Urban exchanges

Complete (Rural andUrban) network

Internationalization

Mobility

Multimedia and Television

International R&Dcollaboration

Broadband Transmission

Intelligent Networks

we have been developing new business concepts for almost 60 years
http://images.google.pt/imgres?imgurl=http://www.ptinovacao.pt/english/news/pix/7%20pdslam.jpg&imgrefurl=http://www.ptinovacao.pt/english/news_2007.htm&usg=___CtxpGdIRmsJnau5Tck0muoVD-8=&h=150&w=200&sz=12&hl=pt-PT&start=9&tbnid=7G62L0dXfnpibM:&tbnh=78&tbnw=104&prev=/images?q=pDSLAM&gbv=2&hl=pt-PThttp://images.google.pt/imgres?imgurl=http://powellcomp.com/images/ist2_405671_binary_code.jpg&imgrefurl=http://powellcomp.com/links.html&usg=__1kSAGP4Er-dfq9qCcC80E5U4uwM=&h=253&w=380&sz=60&hl=pt-PT&start=1&tbnid=SJuwOpMw5HCO4M:&tbnh=82&tbnw=123&prev=/images?q=binary+code&gbv=2&hl=pt-PT


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AGENDA

Perspectives and Trends:Where is the Service Delivery Value?

Service Delivery Framework (SDF) Vision:Keep Communication Service Providers Alive and Kicking

Introducing The Cloud:How to Play a Key Role in the Cloud Market

Cloud Powered by SDF:Business Cases and Architecture

Conclusions:Coopetition and Standards


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Early days Perspectives

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Network

The Service Delivery value was in

the Network


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90s Perspectives

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Network


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90s Perspectives

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Network

SCP

SSP SSP

Service Delivery evolved with

digital Intelligence still in the

Network


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2000s Perspectives

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Network

SCP

SSP SSP


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Network

2000s Perspectives

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Service Delivery Intelligence

moved to the Network Edge

More Powerful Devices and

Increasing Bandwidth push

Service Delivery Value to the

Network Edge


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Network

2000s Trends

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Network

Free VoIP CallsOTT Players increase Market Share

Innovative Applications with Marginal Costs

First Mover Agility

Disruptive Business Models

Apple App Store

>10 B

Downloads

> 500K Apps


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SDF have emerged to inject Agility into

CSPs behaviour

Rational

CSPs presence in Consumers Daily Life is

in Question


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AGENDA





Perspectives and Trends:Where is the Service Delivery Value


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Applications

Service Enablers

Apply SOA Governance

Service Delivery Broker

Mobile Networks IMS PSTN IPTV

Messaging Location ChargingContent

Service ExecutionEnvironment n

Service ExecutionEnvironment 1


Consumers

Voice


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Aplicaes

Service Enablers

SDF Benefits





Consumers

Voice


Increasing

Subscriber ARPU

Cost Reduction

Simplifying

OSS/BSS

transactions

Integrate with

new network

build-outs

Business Process

Automation

Enable new

BusinessOpportunities eg

M2M

Device

Management

Getting Services

to Market Faster


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Let Others Add Value to Your Offers


Aplicaes

Service Delivery Framework

Service Enablers




Consumers

Voice


Service Delivery Partnership Eco-

system

SOHO Big CorporationsPublic Services



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The Virtuous Circle: Size Matters


Aplicaes


Service Enablers

Service Broker




Voice

Public Services SOHO Big Corporations


Larger

Partnership

Ecosystem

More

ApplicationsConsumers

More

Consumers


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AGENDA







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Todays Perspectives

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Network

Data Centers, Virtualisation, Devices

diversity and WEB 2.0: The Network Added

Value is Back


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Cloud Benefits

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Servers

Networking

Data center

fabric

Storage

IaaS

.net

runtime

Middleware

Java

runtime

Database

PaaS

App

Framework

Collaboration

Business

Processes

Industry

Applications

SaaS

CRM/ERP/H

R

Internet

EnterpriseLAN

IT Admin

Developer

End-user

Pay-as-you-use

Low Total

Cost

Ownership

Location-

independent

Scalability &

Sustainability

Agile

Deployment

24/7 Support

Utility-bases,

Time-sharing

models

Less in-house

IT Staff

Offers latest

functionality


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CSPs in The Cloud Market

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who are the market leaders ?

What do CSPs need to get There?

Address Cloud Weak points!!

CSPsprofile seems to be perfect to play a key Role in

Cloud Delivery services but


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Where is the App Cloud Marketplace?

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Cloud Concerns

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Servers

Networking

Data center

fabric

Storage

IaaS

.net

runtime

Middleware

Java

runtime

Database

PaaS

App

Framework

Collaboration

Business

Processes

Industry

Applications

SaaS

CRM/ERP/H

R

Internet

EnterpriseLAN

IT Admin

Developer

End-user

Application

Performance

AssurancePreventing

runaway costs

Avoiding vendor

lock-in

Compliance

and AuditSecurity

Transparency

Trust and

Privacy


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AGENDA







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Cloud Broker: Main Functions

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Consumers

ApplicationPerformance

CRM

Compliance and

Audit

Transparency

Trust and

Privacy

SecurityAssurance

Interwork

withunderlying

CloudServicestodeployand

ensureservice

BillingProvide

TrustInCloud

S

ervices


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Cloud Services Global Marketplace

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Consumers


CRM

Compliance and

Audit

Transparency

Trust and

Privacy

SecurityAssurance

Billing

Cloud

Services

Developer

Global Market Place: write once,

deliver anywhere

Global Market Place


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Revenue Sharing Among Cloud Partners

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Consumers


CRM

Compliance and

Audit

Transparency

Trust and

Privacy

Security

Assurance

Billing

Cloud

Services

Developer

Global Market Place

Worldwide Revenue Sharing Among

Partners

Revenue Sharing


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Cloud Services Delivery


Service Enablers

Mobile Networks IMS IPTV


Cloud Data-Center

Applications

Consumers


SOHO


Big Corporations


Public Services

Messaging Location ChargingContentVoice

PSTN

VoiceMessagin

g LocationConten

t

Chargin

g

XaaS

CSPs Cloud Services

Delivered via SDF

Takes advantage ofSDF uniform Service

Life-cycle

Management


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Service Enablers

Mobile Networks IMS IPTV


Cloud Data-Center

Applications

Consumers


SOHO


Big Corporations


Public Services

VoiceMessagin

g LocationConten

t

Chargin

g

XaaS

Public Services SOHO Big CorporationsCloud Providers

CSPs mediate Cloud

Services Delivered by

Partners


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Service Enablers

Messagin

g LocationChargin

g

Conten

t

Voice

Mobile Networks IMS Cloud Data-Center IPTV


XaaS

Applications

Cloud Providers

Consumers

Public Services SOHO Big Corporations

Enrich triple/quadplay Offers with Cloud

services

Let your partners add value to your offer

targeting smaller Market segments


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SDF Architecture

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SDF Managed Services

encapsulating Resources

features and provide reusable

functionalities to build new

applications includingMessaging, Session Control,

Subscription Data

Management, Identity

Management, Authentication

and Authorisation, etc

Resources

Network IT/Data

Services that are not managed by

SDF including Network Resourceslike SMSC, IMS Core, HLR, etc

and IT/Data Services like CRM

Managed Application

Responsible for accepting

messages and routing them to an

endpoint where the actual service

implementation is hosted.

Run-time environments managed

by SDF eg J2EE, JSLEE, .Net,

etc, where Service Enablers and

Managed Applications areexecuted

Network Side Applications

managed by the SDF and

consumed by end-users. These

applications consume Service

Enablers via the SDB.


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End-User Device

Unmanaged Application

SDF Architecture for Cloud Delivery

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Resources

Network IT/Data

Managed Application

Managed

Application

BSS&O

SS


Cloud Datacenter

Service Layer

SaaS App

PaaS App

IaaS App

Service Layer

SaaSSer

viceEnablers

PaaS Service

IaaS SE

Enablers

Service Layer

(NIST Reference Architecture)


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End-User Device



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Resources

Network IT/Data

Managed Application

Managed

Application

BSS&O

SS


Cloud Datacenter

Service Layer

SaaS App

PaaS App

IaaS App

Service Layer

SaaSServiceEnablers

PaaS Service

IaaS SE

Enablers

SaaS EnablerPaaS EnablerIaaS Enabler

SaaS App PaaS App IaaS App


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End-User Device



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Resources

Network IT/Data

Managed Application

Managed

Application

BSS&O

SS


Cloud Datacenter

SaaS EnablerPaaS EnablerIaaS Enabler

SaaS App PaaS App IaaS App

Multi-tenancy

Management

Multi-tenancy Managt


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AGENDA







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SDF for Cloud services empowers CSP for Strong co-

opetition with OTT Players

From Customer to Trustful Relationship Management: giveconsumers full ownership over their data

Offer Developers communities the Global App

Marketplace Gateway

Build Global Partnerships with worldwide revenue

sharing Business Models

SDF + Cloud Services: The Perfect Match


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Getting Standards to Market Faster is Crucial

Do we need another SDF

Standards Delivery Framework?


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Paulo Chainho

Technologies and Services Coordination

[email protected]

paulo chainho maxim is ing csps network with cloud and saas

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