Paying attetion

GIULIANA DE ADA

ASSIGNEMENT 2

‘A CRASH COURSE ON CREATIVE’

STANFORD 2012

when you're walking on the street...

do you see the trees?

f lowers?

the animals?

ARE YOU PAYING ATTETION?

ARE YOU PAYING ATTETION?

We will visit different stores and pay attention

to detail that they might never have noticed!!

“Acute observation is a key skill for gaining

valuable knowledge about the world around

you. This knowledge is the fuel for your

imagination.”

Store: ‘wanama’

prestigious trademarkprestigious trademark

the door is closed

The f loors have carpets, making a

comfortable environment!!

Store: ‘wanama’

Basket of clothes on sale

Worn wood gives it a

“VINTAGE” look!

Center table with

featured products

Store: ‘wanama’

displayed on clothing racks

Rack with supply cartel

leather chairs (vintage look)

Store: ‘wanama’

leather chairs (vintage look)

The accessories are near

the cash register

there is only one seller

the place smells

like perfume

customers are mainly young

No music playing

Store: ‘cheeky’

the door is opened

Baby and kids trademark

Space with games to entertain children

Bright lighting

makes a warm

environment

Dark wood f loors contrast with white shelves

Store: ‘cheeky’

The cash register is located

behind a dark wood desk

The accessories are near

the cash register

Main products are displayed

in tables and white racks

Store: ‘cabrales’

the door is opened

Coffee shop and comestible products

Bright lighting

makes a warm

environment

Products displayed on shelvesComfortable place where

people want to spend much

time shopping

Store: ‘cabrales’

Noodles are prominently

displayed with a different

color of f loor

Wooden shelves

Cabrales products are of

very good quality

Products are grouped by categories

Store: ‘Bristol’

the door is opened

Comestible products

Products displayed on shelves

above all is the most sold

the place is not very comfortable,

the customer wants to go fast!

Store: ‘Bristol’

Specif ic sector where they sell

delicatessen located in

refrigerators

sellers are old people

Near the cash register are candy

or small objects

The store is full of

all kinds of products

Store: ‘suma’pharmacy and perfumery

The door is opened

Featured products are located in

most lighting shelves

There are shelves with products

located by category!!