paypal for magento express...
TRANSCRIPT
AGENDA
Express Checkout Flow
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Mobile Express Checkout
PayPal and Magento
Why PayPal & Express Checkout?
PAYPAL GIVES SHOPPERS THE BEST
CHECKOUT EXPERIENCE
Customers: Over 140 million active registered PayPal accounts
and is available in 193 markets.*
Convenience: Speed through checkout across thousands of sites
with a consistently great and convenient payment experience.
Speed: No need to retype payment details.
Secure: All payment types held securely in a single virtual wallet.
PayPal Mobile & In-Store: Extending payment innovation via
mobile and in-store solutions.
* PayPal Q4 2013 Fast Facts
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EXPRESS CHECKOUT (EC)
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BENEFITS
Fewer clicks, more sales
* Dec 2010 – Feb 2011 comScore survey of 15 of the Top 100 Internet Retailers using PayPal.
** July 2010 Ipsos Public Affairs study conducted on 805 PayPal merchants.
*** PayPal Q4 2014 Fast Facts
Adding the PayPal
EC button on the
merchant’s site can
decrease shopping
cart abandonment
and help boost
sales.**
EC users are 115%
more likely to
complete their
purchase than
shoppers who used
other, non-PayPal
payment options. *
EC can open
the door to over
140 million
active PayPal
accounts. ***
THE RESULT
• Express Checkout dramatically increases conversion
• Help grow sales from over 140 million active accounts seeking the PayPal way
to pay *
See up to an 18%** increase in sales with Express Checkout.
Input
ID
info
Input
payment
data
Input
delivery
address
data
Confirm
basket Process
payment
Input
buyer
address
data
Add
shipping
costs
Login to
PayPal
Review
payment
Standard
Checkout
Payment
complete
Payment
complete
Typically 6+ data fields and lots of keystrokes
1 or 2 data fields and two clicks
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* PayPal Q4 2013 Fast Facts
** July 2010 Ipsos study conducted on 805 PayPal merchants.
PP REVIEW
YOUR INFO
PAGE
BML RADIO BUTTON
SELECTED
Offers merchants a
financing option on
their site through
Express Checkout
The merchant gets
paid up front
Consumers get 6
months to pay on
purchases of $99+
Increases average
order value for the
merchant by offering
financing
Currently U.S. only
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FINANCING AVAILABLE IN EXPRESS
CHECKOUT WITH BILL ME LATER®
DRIVE CUSTOMER CONVERSION
comSCORE studied (2010-2011) the purchase processes at 15
Internet Retailer Top 100 merchants – including several top ten
retailers*:
• PayPal Express Checkout outperformed merchant checkout,
more than doubling conversion on the cart page.
• Express Checkout users are 115% more likely to complete
their purchase than shoppers who used other, non-PayPal
payment options.
• Walmart.com, GoDaddy.com, and Buy.com are just a few of
the leading online retailers who converted new customers and
bumped up sales by up to 18%.
* Dec 2010 – Feb 2011 comScore survey of 15 of the Top 100 Internet Retailers using PayPal.
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MOBILE EXPRESS CHECKOUT
BENEFITS Create the best mobile payment experience for on-the-go buyers.
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More customers
• Of our 140+ million active registered accounts around the globe*, there are at least 17 million active mobile users of PayPal.
Rapid growth in the mobile space
• In 2013, PayPal processed $27 billion in mobile payment volume…that’s a nearly 100% increase over the $14 billion PayPal processed in mobile payment volume in 2012!**
Boost sales
• Don’t miss out on the mobile shopping boom to help drive a double-digit sales lift and up to a 34% increase in conversion.***
Secure
• Mobile payment process lets customers avoid entering sensitive financial information in public, so they can buy with confidence.
* PayPal Mobile Fast facts
** PayPal Q4 2013 Fast Facts
***Internal PayPal A/B test conducted from April to May 2011
PAYPAL MOBILE-OPTIMIZED CHECKOUT
THE BEST MOBILE EXPERIENCE
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Step 1
Customer selects an
item on the mobile-
optimized website
and checks out with
PayPal.
Step 4
Payment
confirmation is
sent to customer.
Merchant gets paid.
Step 2
Customer logs in to
PayPal.
Step 3
They confirm their
shipping address
and payment
method and
complete the order.
SETTING UP EXPRESS CHECKOUT
For information on setting up PayPal Express Checkout Integration, click on
the following links:
Getting Started - http://bit.ly/1fS1Mxm
Setting Up - http://bit.ly/1dMEq9T
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BEST PRACTICES – TIPS FOR GETTING
NOTICED BY PAYPAL SHOPPERS.
Promote PayPal above the fold (no scrolling) on both your site’s
homepage and in your product pages.
Offer Express Checkout as a shortcut to consumers so they don’t have to
go through your site’s full registration flow.
Use official PayPal shortcut buttons placed near regular checkout buttons
on the checkout page:
Don’t forget to include your logo on the PayPal page for cross-promotion!
Source: PayPal’s Best Practices
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