Executive summary

● India’s Largest mobile commerce

● Started by offering mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile app and emerged to be among top e-commerce businesses

● Decide what to purchase, search across all verticals, place the order, pay the amount using Credit card, Debit card, Net banking or COD, receive the order, return if not satisfied. As simple as that !

● To keep things at ease, you can also use Paytm Wallet

● The world is increasingly mobile, people want access from wherever they are, whenever they need.

● At Paytm, you have the option of recharging and shoping from whenever, anywhere and are equipped with a secure online wallet called Paytm Cash.

● Everyone has a distinctive taste of his own and Paytm offers what consumers exactly needed.

Mission Statement

100% AssuranceIf you have any issue, your money is immediately refunded. Sit back and enjoy your shopping

Paytm TrustYour money is all yours!All refunds come with no question asked guarantee.

Current Marketing Situation

Market Description

Market includes all the internet users and smartphone users.

Keeping in mind the global mobile world, Paytm is compatible with all possible platforms including Android, BBM, iOS and Windows.

Product Review

Based on customer reviews and ratings we can understand the contribution of mobile recharges on Paytm income.

Review of CompetitionIts major competitors are Freecharge, Flipkart, Amazon, ebay, Snapdeal, Myntra…

Paytm is better than its competitors.

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Review of DistributionIn less than couple of years, Paytm has got 20 million users

Paytm users are most satisfied users among e commerce users and gave average rating of 4.3 out of 5

SWOT Analysis

Strength

Market includes all the internet users and smartphone users.

Keeping in mind the global mobile world, Paytm is compatible with all possible platforms including Android, BBM, iOS and Windows.

Weakness

Paytm has grown into something that offers a lot of functionalities in areas other than its chief purpose ie Recharges. This makes app bulky and takes up lot of space.

Processing takes time and fails sometimes.

Unable to handle the huge traffic when new offers are introduced.

Opportunities

Online shopping has seen exponential growth in the recent years.

Entering the world of online shopping with top brands across all verticlas.

Threats

In the world of mobile commerce, the company completely relay on the smartphone users.

Smartphone penetrations and mobile internet access penetration are required.

Brand Value

M/E Commerce LeaderPaytm receives more transactions everyday than on other leading m/e commerce players.

References● http://www.slideshare.net/kush6727/paytm-analysis

● http://www.slideshare.net/vijay7o/paytm

● http://www.slideshare.net/bhuwanbhasker/app-analysis-of-paytm

Thank You!

Disclaimer

This presentation was created by Ravi Viswavarapu under the guidance of Prof. Sameer Mathur, during a summer internship mentored by him.