STORYOur

OUR VISION

To deliver business and breed performance in the livestock industry.

We do this by: Supporting growth and profitability for shareholders by providing technology, support services, communication and collaboration.

Facilitating enhancement of livestock genetics and breed performance.

Promoting the use of leading edge research and technology on-farm to meet future needs.

Delivering uniquely professional, effective, and efficient value-added services.

Maintaining a unique multi-talented professional team of staff responsible for providing practical cost-effective solutions that exceed customers’ expectation and imagination.

Strategically partnering with other organisations.

Positioning ourselves with industry expertise that is innovative, financially secure and visionary.

» Accountability, ethics and integrity

» Quality Service

» Progression and Innovation

» Longevity

» Profitability

» Engagement and Fun

» Achievability

» Leadership

» Investment in our people

OUR MISSION

PBBNZ leads the way in providing innovative livestock services.

OUR CORE VALUES

ARE:

PBBNZ Ltd is a one of a kind business model, both domestically and possibly globally.

The business was borne out of a pioneering co-operative venture by the NZ Hereford

Association and Angus New Zealand who, together, formulated a plan to join forces and

remove the duplication of services both breeds needed.

The establishment, formalized in 1996 provided the mechanism for the Angus and Hereford

breeds to collectively own a service that would provide administrative and technology

services to its combined membership.

Importantly it also provides a unified voice for the beef industry.

It was a ground-breaking collaboration by the two breeds with Hereford breeder Richard

Barnett and Angus breeder Peter Matthews spear-heading the concept and overseeing

the development of the business – both men recognizing that different beef breeds weren’t

necessarily the opposition.

The two breeds initially met in Wellington where they decided on the spot they could work

together. Richard recalls it was a two year process working through everything to eventually

forming a limited company (such admin, accounting and registry).

Peter and Richard methodically worked through the synergies they could see and a lot of

what they identified was the core of providing recording services for the stud industry.

Both breeds had experience in providing services to other breeds making them well versed

in what was needed.

PBBNZ now takes full advantage of economies of scale, provides better integration, and

avoids duplication of administrative services within the industry. This has been achieved

through improved purchasing power and reduction in administration expenses.

PBBNZ has grown, both in staff numbers and the services it provides.

“It has gone from strength to strength,” says Richard.

The initial building was quickly outgrown and other office premises had to be sought to

house staff before the move was made to a purpose built building in 2008.

This complex is located on the fringe of Feilding’s CBD in South Street. This is now the home

to PBBNZ, the Angus and Hereford breed managers, providing admin, accounting, graphic

design and registry services to nine other breeds, and two commercial tenants; Beef +

Lamb NZ and Primary ITO.

PBBNZ is a limited liability company with strong commercially focused governance by a

Board of Directors comprising of six members who are nominated by the shareholders

(breed societies).

WHO IS PBBNZ ?Our Shareholders

Angus NZ

NZ Hereford

Simmental

Charolais

South Devon

Shorthorn

Murray Grey

OUR SERVICE PBBNZ Ltd is committed to leading the way by providing future focused business solutions and it is our mission to enhance business and breed performance in the livestock industry and primary sector.

OUR CORE SERVICES ARE:Pedigree and performance recordingBreed society administration and financial management

And we also offer a host of commercial services to a growing list of clients outside our shareholders.

OUR COMMERCIAL SERVICES ARE:

PIVOTOur dedicated in-house design suite offers expertise in graphic design and website development and maintenance. The Pivot design team are experts in their field with more than 40 years’ experience between them. They offer services from livestock sale catalogue production to large format and digital printing, e-books and signage of all descriptions. They can provide print consultancy services, making your publication production a seamless, stress free process right through to distribution. They also have facilities to manage the distribution of electronic correspondence from your database.

While Pivot have established themselves as specialists in graphics and design work for the primary sector their expertise also extends to wedding stationery, restaurant and business branding and vehicle signage - when you work with Pivot the only limit is your imagination.

DNAProviding complete livestock traceability. PBBNZ provides DNA extension services including SNP testing. PBBNZ’s DNA service provider currently holds 28,000 stud DNA samples in a secure manner and our clients know their intellectual property is safe and secure because they retain ownership of their samples and results. All beef DNA data is conveniently uploaded against the relevant animals in BREEDPLAN.

TAGSPBBNZ is a retailer of tags for all species, including sheep, deer and cattle. We are the exclusive retailer of the AngusPure and Hereford Prime tags. PBBNZ can assist farmers to become NAIT compliant by 1 July 2015. They also are a retailer of the Allflex tissue sampling unit (TSU).

SIL Providing licenced bureau sheep recording services to 92,250 animals 28% contribution to SIL registry.

EXTENSION MANAGEMENTBeef Expo, genetic sales, Future Beef NZ, technology transfer and the NZ Beef Technology workshops are all part of the PBBNZ extension portfolio. Future Beef NZ is an event PBBNZ is particularly proud of. It is aimed at grooming the next generation of industry stars and aims to encourage and nurture future generations in a supportive and fun environment.

ADVOCACY PBBNZ provides a unified voice for industry good development and includes the entire PBBNZ family of breeds in helping ensure the best outcomes for the beef industry and future developments.

OUR TEAM

We have a team of 11 dedicated staff who strive for excellence and provide uncompromising customer service for our clients.

Each team member is proven in their dedication, loyalty, professionalism and passion for their role and the clients they directly liaise with.

Some of them are employed in jobs that can’t be replicated anywhere else in the country.

Their loyalty is demonstrated by the fact the majority of them have been employed at PBBNZ for more than a decade.

Outstanding in their field:

Caren BaileyGeneral Manager

Linda RuleSenior Registrar / DNA

Andrea BullivantAccounts Manager

Kaylene BradleyAccounts Administrator

Megan EllettRegistrar /

Software support

Adele GrayDesign Manager

Glenn MortonGraphic Designer

Nathan DoyleWebsite Designer

Lindy LawrenceAdministration Manager

Crystal MorganAdministration

Given the uniqueness of our business model, our relationships are many and varied. And given our distinctive position in the primary sector, relationships are important to us and we pride ourselves on building strong and robust partnerships.

It is important to note that as a result of the matchless structure of the company, Board members take a key role in the fostering of relationships, alongside the General Manager.

Breed Societies and their Breed ManagersBeef + Lamb New ZealandShareholdersMassey University/LincolnABRIRabobankHR and Legal AdviceAgResearch

OUR CURRENT OPERATING ENVIRONMENT

Market summary:-PBBNZ currently provides services to 11 beef breed societies, equating to 97% of the seedstock beef breeds market share. Within the overall market, there are also a number of registered lifestyle breed societies.

Core service delivery to the shareholders and breed societies equates to 25% of our total business. The remaining 75% is commercial activities derived from the core business, i.e. graphics and web, education/extension and tag orders. The SIL bureau that was formed in 2001 currently holds 28% percent of the total market share.

Pivot Design, the graphics department and equipment located within this suite, contributes well to overall profitability. These services are provided to core clients and commercial clients at very competitive rates by a team who truly understand the dynamic of reading target markets in the wider rural sector.

STRATEGIC PLAN:

KEY RELATIONSHIPS

Beef + Lamb NZ GeneticsNZ Beef Technologies (NZBT)Future Beef New Zealand (FBNZ) Beef ExpoClientsTag CompaniesStaffMedia

PBBNZ is developing a reputation which can be capitalized on further with strong strategic direction.

It is universally acknowledged that core business delivery is paramount to our shareholders, who are professional and progressive.

PBBNZ is the preferred service provider for the primary industry and the support of our shareholders provides us with the ability to give back to the industry,

Our five year business plan future-proofs the business and will ensure PBBNZ leads the way for livestock service provision in New Zealand.

In assessing development opportunities, the key drivers considered in deciding priorities are:

PROFIT SERVICE ACHIEVABILITY LEADERSHIP LONGEVITY

Key areas of business focus and strategic outcomes:

1. Livestock Breed Society Services.

2. Synergies and collaboration in Research, Development and Extension

3. Commercial Business – Extend Beyond Core aligning with Commercial Producers

THE WAY FORWARD: STRATEGIC OUTCOMES

VISION PBBNZ leads the way in providing innovative livestock services

MISSION To deliver business and breed performance in the livestock industry

VALUESAccountability, ethics and integrity – Quality of Service – Progressive and Innovative – Longevity Profitable – Encouragement & Fun – Achievability – Leadership – Investing in our People

STRATEGIC PRIORITIES PBBNZ will Deliver Efficient, Relevant, Reliable, Responsive Breeder Services

PBBNZ will be a service company working in partnership or collaborating with third parties

PBBNZ will establish a sustainable business model

STRATEGIC PRIORITIES MEASURES

PBBNZ is a service company of choice for beef breed societies

PBBNZ is a preferred service company for the primary industry

PBBNZ has a sustainable income that generates an annual operating surplus and returns a dividend to the shareholders

STRATEGIC ACTIONS 1. Explore the development of tag related services and products

2. Increase service range to become a one-stop shop for breed societies

3. Expand Pivot services across primary and commercial industry

1. Explore the development of protocols with beef breed societies for data interchange.

2. Position PBBNZ as a significant player in the primary industry sector

3. Develop formal contract models to underpin partnership and collaborative arrangements

4. Develop an electronic hub where third parties can access the information of traceability from farm to plate

1. Generate sufficient income to cover annual operational budgets

2. Create sufficient surplus for PBBNZ capital investment

3. Develop and implement a Reserves Policy (to create a solvency cushion)

4. Provide a return on investment to its shareholders.

5. Invest in its people and programmes to future proof PBBNZ

KEY AUDIENCES Shareholders External Stakeholders Shareholders

Internal Stakeholders, Board and Shareholders

ENABLERS Beef Breed Societies Relationships Customer Relationships Organisational Structure

PBBNZPO Box 503,75 South Street,Feilding 4740P: 06 323 4484F: 06 323 3878

www.PBBNZ.com

Pivot DesignPO Box 503,75 South Street,Feilding 4740P: 06 323 0740F: 06 323 3878

www.pivotdesign.co.nz