peanut trends

Peanut trends

Protein and nutrition Sensory and flavours Packaging What’s next

Agenda

Protein and nutrition

35%

26%

19%

15%

4%

Asia Pacific Europe North America Latin America Middle East &Africa

Food & drink NPD with peanut ingredients by region, global, 04/16 - 02/18

APAC continues to dominate in F&D launches with peanut ingredients, but Europe leads with peanut-flavored products

Source: Mintel GNPD

28%

25%

24%

18%

5%

Europe Asia Pacific North America Latin America Middle East & Africa

Food & drink NPD with peanut/peanut butter flavor by region, global, 04/16 - 02/18

Region Snacks Sauces &

Seasonings

Meals & Meal

Centers

Sugar & Gum

Confectionery

Sweet

Spreads

Chocolate

Confectionery Bakery Breakfast Cereals Dairy

Desserts & Ice

Cream

Asia Pacific 28.6% 69.4% 56.4% 52.0% 27.2% 21.2% 46.8% 33.2% 77.6% 36.8%

Europe 28.2% 12.3% 26.9% 10.1% 31.9% 33.9% 19.9% 25.1% 10.3% 25.7%

North America 24.0% 4.5% 13.9% 4.8% 15.1% 22.2% 15.8% 19.1% 7.5% 25.0%

Latin America 15.1% 12.1% 2.6% 29.7% 16.4% 16.6% 13.0% 16.2% 3.7% 9.7%

Middle East &

Africa 4.2% 1.7% 0.3% 3.4% 9.5% 6.1% 4.5% 6.4% 0.9% 2.8%

Innovation focused in the snack category

Region Snacks Soup Processed Fish,

Meat & Egg Products

Sauces &

Seasonings

Meals & Meal

Centers Hot Beverages

Other

Beverages

Savoury

Spreads

Sugar & Gum

Confectionery

Sweet

Spreads

Asia Pacific 16.2% 33.3% 53.3% 47.5% 20.5% 28.6% 5.3% 37.5% 42.9% 27.0%

Europe 31.1% 50.0% 33.3% 23.0% 38.6% 28.6% 21.1% 25.0% 9.3% 32.4%

North America 33.5% 0.0% 6.7% 14.8% 34.1% 28.6% 57.9% 37.5% 5.8% 15.1%

Latin America 15.4% 16.7% 6.7% 9.8% 6.8% 0.0% 10.5% 0.0% 37.9% 16.4%

Middle East & Africa 3.9% 0.0% 0.0% 4.9% 0.0% 14.3% 5.3% 0.0% 4.1% 9.1%

Food & drink NPD with peanut ingredients by subcategory and region, global, 04/16 - 02/18

Food & drink NPD with peanut/peanut butter flavor by subcategory and region, global, 04/16 - 02/18

Source: Mintel GNPD

Nuts appreciated as fat sheds stigma

Tribe Infinity Peanut Butter & Banana Flapjack (UK)

13g healthy fat

of UK consumers believe that

nuts are a good source of fat

73%

Source: Mintel GNPD; Mintel Reports; https://www.foodbev.com/news/wessanen-expands-whole-earth-high-oleic-peanut-butter-range/

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

2014 2015 2016 2017

High protein claims in food & drink NPD, global

All food & drink

Food & drink with peanut ingredients

Food & drink with peanut/peanut butter flavor

Peanuts blossom in protein craze

20%

9%

5%

Proportion of snack NPD with

high protein claims, global,

4/16 – 2/18

…with peanut/peanut

butter flavor

…with peanut ingredients

All

Source: Mintel GNPD; www.groundnut.com

Athlete focused peanut snacks

Hershey’s Gold Peanuts & Pretzels Caramelized Creme Bar (US)

Average weekly sales: $528,377

Cumulative sales after 11 weeks on shelf: $5,812,150

Picky Bars Lauren's Mega

Nuts Peanut Butter Booyah

Real Food Bars (US)

Source: Mintel GNPD;

Peanuts shine as a natural plant-based protein

40% Spanish consumers are incorporating

more protein into their diets compared

to a year ago (2017 Q4)

Desire for

protein

Desire for natural

protein

Of Italian consumers are striving to

get more of their protein from plant-

based sources (2017)

68%

50% Of French consumers believe that

ingredients added to food and drink

products to make them high in protein

are worrying (2017)

55 59

72

79

72

France Germany Italy Spain Poland

Nuts as a preferred sources of ‘non-traditional’ proteins (2017), % of consumers

Desire for plant

based protein

Source: Mintel Reports

Aloha Peanut Butter Chocolate

Chip Plant-Based Organic Protein Bars

(US)

Bounce Peanut Flavoured Protein Energy

Ball (Sweden)

Described as a vegetarian protein energy

ball

22 Days Nutrition Peanut Butter

Chocolate Chip Plant Protein Bar (US)

Peanuts as part of a natural plant-based energy source

Source: Mintel GNPD

Nature Valley XL Protein Peanut Butter

Dark Chocolate Chewy Bars (US) Chimpanzee Crunchy Peanut Energy

Bar (Germany) Bear Naked Peanut Butter & Honey

Energy Bar (Australia) FitJoy Chocolate Peanut Butter

Protein Bar (US)

Snack bars are using peanuts to push on the protein content

Source: Mintel GNPD

Oscar Mayer P3 Portable Protein Pack with Chicken,

Peanuts & Cheddar (Puerto Rico)

Crystal Farms Ready Egg Go Hard-Boiled Egg with

Roasted Peanuts & Colby Jack Cheese (US)

Asda Properly Pepped Up Protein Mix (UK)

Contains black pepper cashews, edamame beans,

savoury chickpeas and roasted redskin peanuts

Part of a protein bundle

Source: Mintel GNPD

Oh Mega High Protein Peanut Butter

with Chocolate Flavour (South Africa)

Made from deliciously dry-roasted

crushed peanuts, whey protein

concentrate, omega-3 flaxseed oil,

cocoa and a dash of honey

Kodilar Natural Life Peanut Butter with Whey Protein (Brazil)

Steam Caffeinated Peanut Butter (US) With green coffee extract

The Pro Bar Peanut Butter with Caffeine (US)

With yerba mate extract

Peanut butters get additional energy boost from protein and caffeine

Source: Mintel GNPD

Peanut butter puffs emerge as the new healthy snack

Popchips Peanut Butter Nutter Puffs (US) Puffworks Peanut Butter Puffs (US) P-NUFF Crunch Baked Peanut Puffs (US)

Source: Mintel Reports; http://popchips.com/products/nutter_puffs_peanut_butter; http://pnuff.com/the-product/

http://popchips.com/products/nutter_puffs_peanut_butter

Peanut flour emerges as a high protein baking ingredient

Soulfood Low Carberia Peanut Flour (Germany)

The rich in protein product is low in

carbohydrate, free from gluten, lactose and

soya, and suitable for vegans and vegetarians

Sukrin Peanut Flour (UK)

This naturally gluten free fine flour from roasted

fat-reduced peanuts is packed with nutrition

including 50% protein and 11% fibre

Holy Nuts Peanut Flour (Brazil) The gluten-free product is rich in proteins and resveratrol, which is a powerful antioxidant.

88% of US Millennials are interested in gluten-free foods

made with fruit, vegetable, or nut flour

Source: Mintel GNPD; Mintel Reports

Peanuts increasingly part of an energizing breakfast

Source: Mintel GNPD; Mintel Reports

48% of UK consumers agree that having nuts as part

of breakfast is a good way to start the day

Nature Valley Nut Butter Wholegrain Oat

Biscuits with Peanut Butter Filling (Australia)

The GFB PB+J Gluten Free Power

Breakfast (US) Nature's Path

Organic Peanut Butter Granola (US)

Emhurst launches peanut milk as an alternative plant-based milk

Sensory and flavours

Peanuts adding that touch of indulgence in otherwise healthy products

Dannon Light & Fit Greek

Crunch Peanut Butter Delight

Yogurt (US)

Average weekly sales: $73,405 Cumulative sales after 84 weeks on

shelf: $6,166,030

Halo Top Peanut Butter Cup Ice

Cream (US)


Cumulative sales after 70 weeks on

shelf: $42,912,000

Source: Mintel GNPD

Ben & Jerry's P.B. & Cookies Non-Dairy Frozen

Dessert (Australia)

Uncle Eddies Vegan Peanut Butter Chocolate-

Chip Cookies (US)

Phat Fox Peanut Butter Dairy-Free Frozen

Dessert (South Africa)

Peanuts adding indulgence to vegan products

Source: Mintel GNPD

Adding multi-textural experience

Kind Protein From Real Food Crunchy

Peanut Butter Bars (US)


Cumulative sales after 11 weeks on

shelf: $595,772

Road Crew Crunch Peanut Butter Pass

Snacking Clusters (Canada)

This kosher certified product is a mix of

creamy peanut butter, peanuts, rice

puffs, pretzels and milk chocolate

chunks

Source: Mintel GNPD

Nostalgic flavors appeal to consumers

Master of Malt Peanut Butter & Jam Old

Fashioned (UK) MaMère Confections Salted Caramel

Popcorn (South Africa)

Handmade in small batches by local

artisans for a nostalgic taste

0

10

20

30

40

50

60

70

80

90


I like flavours that remind me of my past (eg childhood, traditions), 2017, %

of respondents

Source: Mintel GNPD; https://www.masterofmalt.com/pre_bottled-cocktails/aske-stephenson/peanut-butter-and-jam-old-fashioned-liqueur

SunTree Snack Foods Cajun Style Lamb Jerky

Trail Mix (US)

Comprises lamb jerky, Cajun style corn sticks,

roasted salted corn nuggets, peanuts and

almonds

Mogyi Crasssh! Roasted Peanuts in Bacon

Flavoured Crispy Coating (Hungary) Graze Sweet Memphis BBQ (US)

Comprises salsa flavored peanuts, wild

rice sticks and BBQ flavored peas.

Savoury flavours get bolder


Hot/spicy flavours 37 35 40 33 43

Smoked flavours 28 29 32 34 32

Sour/bitter flavours 10 13 8 15 19

Europe: consumer preferences for hot/spicy, smoked and sour/bitter flavours in food (2016)

Source: Mintel GNPD; Mintel reports

Botanical flavours become popular as consumers opt for plant-based diets

Duyvis Sweet Chilli & Basil Coated

Peanut (Netherlands) Kodilar Natural Life Sem Glúten Nut's

Antioxidant Snack Bar with Cranberry,

Goji Berry and Hibiscus (Brazil)

29% of German consumers prefer botanical

flavors in food products

Source: Mintel GNPD; Mintel reports

Growing interest in fermented foods

• Source: Condiments and Dressings - UK - January 2018; http://www.foodandwine.com/blogs/4-new-ways-eat-fresh-peanuts

At Empire State South, F&W Chef-in-Residence Hugh Acheson’s Atlanta restaurant, chef Josh Hopkins ferments green peanuts in two ways: in a

basic mix of sugar, salt and water, and in an unusual mix of sugar, salt, coconut water and buttermilk. The peanuts ferment for up to a

week and a half, leaving them crunchy and full of funky flavor. Hopkins uses the peanuts fermented in water, sugar and salt in a salad with

roasted peppers, arugula and couscous with a fennel pollen vinaigrette. The coconut-buttermilk fermented peanuts are served in a

ragout of eggplant, apple and scallions with farro and harissa aioli.

Mindful Foods Byron Bay Organic &

Activated Nuts Long-Soaked with

Probiotic Kombucha (Australia)

Kam Yuan Korean Kimchi Flavoured

Peanut (China)

Category blurring: Doritos introduces multidimensional peanut snacks coated in classic Doritos

• https://www.packworld.com/article/package-design/shape/dimensional-doritos-pack-gains-inspiration-triangular-shaped-snack

From PepsiCo’s Frito-Lay Division, the first-of-their-kind and newest Doritos offerings “add another snacking dimension for fans, complete

with unique multidimensional packaging inspired by the iconic triangle-shaped Doritos tortilla chips,” according to Plano, TX-based Frito-Lay.

“The sturdy, portable packaging can be opened and closed for snack sessions throughout the day.”

Packaging

Leveraging the popularity of on-the-go solutions

Sanvesi Sportime Nut, Seed & Fruit

Snack Mix (Spain)

Whitworths Shots Cranberry &

Almond Mixed Nuts and Dried Fruits

(UK)

Source: MinteL GNPD

On-the-go and sharing format inspiration from other categories

Going green

48% of US 35-54 year olds report recycling most

of their food packaging

46% of Italian bottled water drinkers feel guilty if

they don’t recycle their plastic water bottles

36% of Australian consumers prefer products that

are sold in eco-friendly packaging

Reusable

No wastage

Edible packaging

Source: Mintel GNPD; Mintel reports; Mintel Trends

Antidote Juice Karotte Kid Juice (Germany)

Rxbar Peanut Butter Chocolate Protein Bar (US) Daylesford Organic Cashew Butter (UK)

Clean label translated into minimalistic packaging

Source: Mintel GNPD;

What’s next

Rising interest in African cuisine could make room for more peanuts in savoury foods

Daily Soup Creamy

African Peanut Soup (Germany)

Kleinste Soep Fabriek Exotic Glory

South African Peanut Soup

(Netherlands)

52% Of US consumers express interest in

seeing more African food at grocery stores

18% Of US consumers express interest in seeing

African flavoured soups at grocery stores

Source: Mintel GNPD; Mintel reports; https://www.theredred.co.uk

Unilever launches Red Red – a Ghanaian-inspired

vegan lunch pot

In place of beans

Source: https://www.bonappetit.com/recipe/boiled-peanut-hummus; https://www.cookingchanneltv.com/recipes/craigs-bbq-boiled-peanuts-3404886

https://www.bonappetit.com/recipe/boiled-peanut-hummus





Peanuts for weaning

80% Of German consumers expose their

youngest child to a variety of food so they

don’t develop allergies

Fréyda's Feeding Food Oat & Nut Bar

for Nursing Moms (UK)

Source: https://www.fatherly.com/gear/the-fda-approves-tech-for-helping-prevent-peanut-allergies/

Bringing ultra provenance and traceability to peanuts

Source: http://www.dirtyinc.com.au/dirty_stuff/our_farmers; http://www.dirtyinc.com.au/

http://www.dirtyinc.com.au/dirty_stuff/our_farmers

http://www.dirtyinc.com.au/dirty_stuff/our_farmers

Traceability is increasingly sought after as the reassuring clean label. Inspiration can be taken from other categories to communicate this natural claim, even through the packaging.

Take-aways

The natural, plant-based protein

source

Adding indulgence

World cuisines open up new

opportunities

Cleaner, traceable peanuts

As high-protein products enter into the mainstream, the focus now is more on the source of protein. A natural, plant-based protein like peanut can be popular.

Peanut butter can be used to add permissible indulgence to healthier and to vegan items.

The popularity of Asian cuisines has already opened up doors for the use of peanuts in savoury foods, and now the growing interest in African cuisine could lead to more peanuts in soups and ready-meals.

mintel.com

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