pearson portfolio july 2014
DESCRIPTION
Marketing communication experience and samplesTRANSCRIPT
![Page 2: Pearson Portfolio July 2014](https://reader033.vdocuments.net/reader033/viewer/2022052905/5584314fd8b42a0b6d8b511b/html5/thumbnails/2.jpg)
ADVERTISING
graphicdesign
layout and design using AdobeCreative Suite- collateral material- direct mail- space advertising
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ADVERTISING
graphicdesignCollateral material using Adobe InDesign for layoutand design
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ADVERTISING
graphicdesign
targeted directmail using database of past equipment purchasers and variable data printing
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ADVERTISING
art directioneditor
writing, art direction & editorof full-color company magazine
![Page 6: Pearson Portfolio July 2014](https://reader033.vdocuments.net/reader033/viewer/2022052905/5584314fd8b42a0b6d8b511b/html5/thumbnails/6.jpg)
MARKETING
emailemail marketing and market segmentation
![Page 7: Pearson Portfolio July 2014](https://reader033.vdocuments.net/reader033/viewer/2022052905/5584314fd8b42a0b6d8b511b/html5/thumbnails/7.jpg)
MARKETING
emailemail marketing and market segmentation
![Page 8: Pearson Portfolio July 2014](https://reader033.vdocuments.net/reader033/viewer/2022052905/5584314fd8b42a0b6d8b511b/html5/thumbnails/8.jpg)
MARKETING
emailemail marketing and auto-trigger response
![Page 9: Pearson Portfolio July 2014](https://reader033.vdocuments.net/reader033/viewer/2022052905/5584314fd8b42a0b6d8b511b/html5/thumbnails/9.jpg)
ADVERTISING
semsearch engine marketing
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INTERNET MARKETING
webanalyticssearch enginemarketing, SEOincreased lead generation2010 257 leads2011 288 leads2012 338 leads2013 698 leads
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MARKETING COMMUNICATIONS
markpearson