pearson portfolio
DESCRIPTION
Thank you for taking a moment to review my work samples that involve marketing, communications, publishing, seo, and web analytics.TRANSCRIPT
![Page 2: Pearson Portfolio](https://reader033.vdocuments.net/reader033/viewer/2022052507/558be227d8b42a1d608b46f3/html5/thumbnails/2.jpg)
ADVERTISING
graphicdesign
layout and design using Adobe
Creative Suite
- collateral material
- direct mail
- space advertising
![Page 3: Pearson Portfolio](https://reader033.vdocuments.net/reader033/viewer/2022052507/558be227d8b42a1d608b46f3/html5/thumbnails/3.jpg)
ADVERTISING
graphicdesignlayout and design
- Adobe Illustrator, Photoshop
![Page 4: Pearson Portfolio](https://reader033.vdocuments.net/reader033/viewer/2022052507/558be227d8b42a1d608b46f3/html5/thumbnails/4.jpg)
DIRECT MAIL
graphicdesign
targeted direct
mail utilizing
database of
equipment
purchasers and
VDP (variable data
printing)
![Page 5: Pearson Portfolio](https://reader033.vdocuments.net/reader033/viewer/2022052507/558be227d8b42a1d608b46f3/html5/thumbnails/5.jpg)
ADVERTISING
art directioneditorfull-color company magazine
- writing
- art direction
- editor
![Page 6: Pearson Portfolio](https://reader033.vdocuments.net/reader033/viewer/2022052507/558be227d8b42a1d608b46f3/html5/thumbnails/6.jpg)
MARKETING
emailemail marketing
- auto-trigger response
![Page 7: Pearson Portfolio](https://reader033.vdocuments.net/reader033/viewer/2022052507/558be227d8b42a1d608b46f3/html5/thumbnails/7.jpg)
ADVERTISING
semsearch engine marketing
![Page 8: Pearson Portfolio](https://reader033.vdocuments.net/reader033/viewer/2022052507/558be227d8b42a1d608b46f3/html5/thumbnails/8.jpg)
INTERNET MARKETING
webanalyticssearch enginemarketing, SEOincreased lead generation
2008 = 115 leads
2009 = 120 leads
2010 = 257 leads
2011 = 288 leads
![Page 9: Pearson Portfolio](https://reader033.vdocuments.net/reader033/viewer/2022052507/558be227d8b42a1d608b46f3/html5/thumbnails/9.jpg)
CORPORATE COMMUNICATIONS
markpearson
inbound marketing direct mail
LEAD GENERATIONmarketing communications
print production management
SEO&SEMemail marketing