pengaruh postmodern terhadap corporate culture yang membawa perubahan
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PENGARUH POSTMODERN TERHADAP CORPORATE
CULTURE YANG MEMBAWA PERUBAHAN DALAM DESAIN
INTERIOR RUANG KERJA
suatu apresiasi bahasa rupa
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POSTMODERN OFFICE DESIGN
HYPER COMPETITIVE ENVIRONMENT• KECEPATAN TINGGI• PERUBAHAN TERUS – MENERUS• BANYAK PESAING
DIFFERENT TYPE OF WORK PEMERATAAN HIRARKI & GENDER KEBUTUHAN KOMUNIKASI KOMPUTERISASI INFORMATION ERA DIVERSIFIKASI PERUSAHAAN
PERUBAHAN KEBUDAYAAN
PERUBAHAN DUNIA KERJA
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from
PASSIVE
DESIGN
to
ACTIVE
DESIGN
MENGINSPIRASI KARYAWAN MEMBENTUK ETOS KERJA MENCIPTAKAN IMAGE PERUSAHAAN MENINGKATKAN EFISIENSI OPERASIONAL MENINGGALKAN KESAN MENDALAM PADA
KONSUMEN
TUNTUTAN BARU OFFICE DESIGN
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MEMPERBESAR PORSI ESTETIKA DAN TEKNOLOGI MEMASUKKAN NILAI BUDAYA (LOKALITAS, SIMBOL,
TEAMWORK, GENDER) INFORMAL LOOK & SPACE PLANNING SEMAKIN TERBUKA FLEXIBILITAS WORKSTATIONS PENCAHAYAAN SEMAKIN BAGUS
DESAIN YANG SPESIFIK
INOVASI OFFICE DESIGN
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DESAIN YANG SPESIFIK• CORPORATE & INSTITUTIONAL OFFICES.
• HITECH & BIOTECH OFFICES.
• BANKING, INSURANCE, CONSULTANT & LAW OFFICES.
• MEDIA COMPANY OFFICES.
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CORPORATE & INSTITUTIONAL OFFICES
• KEBUTUHANMENONJOLKAN KEUNIKAN IDENTITAS DAN KEBERSAMAAN ANGGOTA, KETERBATASAN DANA
• INOVASIKETERBUKAAN
INFORMAL GATHERING PLACES
MOBILE WORKSTATIONS
DAYLIGTHING
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Phillips Beverage Company,
Minneapolis, Minnesota (POSTMODERN HISTORICISM)
Sejarah Existing
Bahan baru><Bahan lama
Warna baru><Warna lama
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Sejarah perusahaan
Bar dalam kantor
Penyesuaian dengan yang lama
Bentuk baru bahan diulang
Phillips Beverage Company,
Minneapolis, Minnesota (POSTMODERN HISTORICISM)
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Solomon R. Guggenheim Museum, New York
(NEO MODERN)
Sejarah, bentuk, posisi existing
Day ligthing><lamp lighting
Frank Lloyd’s colour
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Solomon R. Guggenheim Museum, New York
(NEO MODERN)
Frank Lloyd’s furniture type
Light reflecting surface
Form repetition
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McCann-Erickson Advertising,San Fransisco
(NEO MODERN)
Change reflection
Younger client-younger inovative employes
Juxtaposing material, colours & form
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Penetrating & Intersection dynamic
Break out space
Unfinished looking
McCann-Erickson Advertising,San Fransisco
(NEO MODERN
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HITECH & BIOTECH
• KEBUTUHANMENONJOLKAN TEKNOLOGI TINGGI DENGAN WAJAH YANG LEBIH MANUSIAWI & RAMAH LINGKUNGAN
• INOVASIEXPOSE MECHANICAL ELECTRICAL
JUXTAPOSE TECHNOLOGY DAN POPULAR LOOK
NO STERILE LOOK
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Chiron Corporation, Biogenetic Engineering,
Emeryville, California
(NEO MODERN)
Low cost – artistic unfinished
Reflecting ceiling surfaces
Old >< New
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Chiron Corporation, Biogenetic Engineering,
Emeryville, California
(NEO MODERN)
Sterile Laboratorium >< Street Concept
Graffiti Artwork
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Sybase Corporation, Paris, France
(NEO MODERN)
Cool Technology >< Warm Colour
Logo-Interior Element Shape
Artwork Furniture
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Sybase Corporation, Paris, France
(NEO MODERN)
Spiral Repetition (Gesamtkunstwerk)
Public Image >< Functionalism Working Space
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Softimage,Santa Monica, California
(NEO MODERN)
Open >< private space blue wall
Stimulating expression – dynamic composition, juxtapose & superimpose
Exposed ceiling – artistic & function
Moving workstations
Cool Technology >< Pop colour
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BANKING, INSURANCE, CONSULTANT & LAW OFFICES
• KEBUTUHANTAMPIL ANGGUN DAN BERTRADISI SAMBIL MENGIKUTI PERKEMBANGAN INFORMASI DAN TEKNOLOGI.
• INOVASIMIMIC THEIR CLIENTS
AMBIGU/HYBRID TRADISI DAN TEKNOLOGI
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TOKAI BANK, Chicago, Illinois
(NEO-JAPAN MODERNISM)
American functional working spaces >< Japan public spaces
Modern Shoji
Japanesse neutral colour >< high tech material
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TOKAI BANK, Chicago, Illinois
(NEO-JAPAN MODERNISM)
Silent design
Modern tokonoma
High tech >< natural
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SCUDDER, STEVENS & CLARK Chicago, Illinois
(POSTMODERN CLASSICISM)
Classic public space – Modern working space
Classic colour & material Classic furniture Classic but open approach
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SCUDDER, STEVENS & CLARK Chicago, Illinois
(POSTMODERN CLASSICISM)
Rotunda reception – fiber ceiling
Cutting & reduction
Asymetrical Symetri
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MEDIA COMPANIES
• KEBUTUHANMENONJOLKAN KARAKTER PEMBAHARU (PEMBERONTAK) TRADISI DAN PENGGUNA TEKNOLOGI TER-MUTAKHIR.
• INOVASIINFORMAL FORM & SPACE PLANNING
HIGH AESTHETICISM
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SONY MUSIC INTERNATIONAL,Miami, Florida
(NEO MODERN)
Modern geometry – New composition
Skew grid, curving line
Unfinished – natural – hightech juxtaposition
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SONY MUSIC INTERNATIONAL,Miami, Florida
(NEO MODERN)
Miesian Elementarism furniture &
Architectural detail Interwoven / layering (ceiling)
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WARNER BROS RECORDS,Nashville, Tennesse
(POSTMODERN – NEO VERNACULAR)
Country music metaphor without cowboy
Regional material
Changing colour
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WARNER BROS RECORDS,Nashville, Tennesse
(POSTMODERN – NEO VERNACULAR)
Traditional Rotunda – new style
Warm country colour + black Traditional construction –
new form
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STEVE GOLD PRODUCTIONS,New York
(NEO MODERN – TWENTIES REVIVALISM)
Two dimensional space Elementarism detail Mondrian De Stijl in
different colour & composition
Natural palette
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Penggunaan apresiasi dalam proses desain
Apresiasi bahasa rupa
Kosakata bahasa rupa
Inspirasi dalam berbahasa rupa