pepi strategic marketing management presentation
DESCRIPTION
pepi strategic marketing management presentationTRANSCRIPT
SlinkyCity
Jamil AhmedShakir Mehmood
American multinational corporation
Industry FoodNon-alcoholic beverage
Type Cola
Introduced 1898 (as Brad's Drink) June 16, 1903 (as Pepsi-Cola)
Indra Nooyi- CEO of PepsiCo
http://pepsi.com/
ProductsDiet PepsiMountain DewAMP EnergyAquafinaSierra MistSoBeStarbucks FrappuccinoLipton Iced Tea7upMirindaIzzeTropicana ProductsCopellaNaked JuiceGatoradePropel Fitness WaterQuaker Oats CompanyLay'sDoritos
Click to add Title
"To build Pakistan leading total beverage company, delighting consumers by best
meeting their everyday beverage needs, and stakeholders, by delivering performance with
purpose, through our talented people."
Tomorrow better than Today
believe on individual struggle
STRENTHCompany ImageQuality ConsciousGood Relation with FranchiseProduction CapacityMarket ShareLarge No. of diversity businessesHigh Tech CultureSponsorships
WEAKNESSDecline in tastePolitical FranchisesShort term ApproachWeak DistributionLow consumer knowledgeLack of soft drink
OPPORTUNITIES Increase PopulationChanging social trendDiversificationDistribution of snack foods
THREATS ImitatorsGovernment RegulationCorporation’s shortage problemNon-carbonated substitutes.Political instabilityThreat of labor strikes
SWOT MATRIX (TOWS MATRIX)
Pepsi-cola are to keep advertising as much as possible, and keep coming up with diversified range of products so as to penetrate more and more in the industry. Keep their business to franchise system only so as to save as much taxes as possible and use the saved money on advertisements.
brands other than Pepsi-cola itself contribute more to the market share of the Pepsi-cola company e.g. mountain dew, seven-up, Tropicana
people are very specific about tastes and quality.
PepsiCo’s Five Forces analysisNew Entrants
SuppliersIndustry Competition
Substitutes
Customers
Food and beverage industries are saturated which means that the barriers to entry are low
Competitors lotsSubstitutes tonsBarriers to entry Easy to enter, hard to competeCustomer power strongSupplier power low
BCG Matrix of Pepsi
Marketing Ratios of Pepsi
Customer’s Buying Behavior for PEPSI
Price level is almost same for Coca-Cola and Pepsi but Subway charge more prices then these twoPepsi prices its products similar to those of Coca-Cola in order to keep profits high.
Market Prospective of Competition
A pure oligopoly, in which a few firms produce broadly the same commodity
Pepsi
Aims and Objectives of Company
•To serve in a friendly and fun environment •To be a socially responsible company •To provide good returns to its shareholders •To provide its customers with food of a high standard, quick service and value for money•To be the world's premier consumer products company focused on convenient foods and beverages. •We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.•And in everything we do, we strive for honesty, fairness and integrity.•At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose.
Self-indulgent shoppers
Frenzied Copers
TARGETING AND POSITIONING
Single Benefit Positioning
Portfolio Based Strategies
No hold or divest because we strong competitive position where market strength is very high and industry attractiveness is very high
and competitive position is also very strong.
GE Strategies
Pepsi
Pepsi
Coke is the market challenger while Pepsi is the market leader.
Scorpio Technique
MARKET FOCUS
POSITIONING AND BRANDING
SEGMENTATION AND TARGETING
CUSTOMER RETENTION
ORGANIZATION PROCESS AND CULTULE
Its all about Pepsi