IntroductionIntroductionPepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo now employs approximately 275,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose.

BRANDING

The original stylized Pepsi-Cola logo, trademarked at the USPTO, and owned by the Pepsi Company

The second stylized Pepsi-Cola logo, trademarked at the USPTO, and owned by PepsiCo

Pepsi logo (1973-87). In 1987, the font was modified slightly to a more rounded version which was used until 1991. this logo was used for pepsi throwback in 2010

Other current Pepsi logo (2003-2010). Pepsi Wild Cherry and Pepsi ONE still use this design as do most countries as of November 2009.

SLOGAN

Eric J. Foss, Zein Abdalla, Saad Abdul-Latif, Indra K. Nooyi, John C. Compton, Massimo F. d’Amore

PepsiCo ValuesOur commitment:To deliver SuSTAined GrOWThthrough emPOWered PeOPleacting with reSPOnSibiliTYand building TruST

Guiding PrinciplesWe must always strive to:Care for customers, consumers and the world we live inSell only products we can be proud ofSpeak with truth and candorbalance short term and long termWin with diversity and inclusionrespect others and succeed together