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Perceptions of Palestinian Public Relations

Practitioners toward Palestinian Authority’s

PR campaign to drum up ahead of

statehood bid at UN

By

Rani M.A. Hemaid

Date: Oct, 2012

Supervisor: Dr. Abbas Ghanbari

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PRESENTATION OUTLINE

•Introduction

•Research Hypothesis

•Research framework

•Methodology

•Data Analysing

•Findings and conclusion

•Limitation

•Recommendations

History and Background

• Palestine

• Public Relations in Palestine

Statement of Problem• lack of researches on Palestinian

Authority PR campaign

• Lack of measuring the impact of using PR campaigns

• Lack of measuring the communication between Palestinian Authority and public

Objectives Of The Study• Figure out how efficient the

campaign of the Palestinian Authority

• Figure out the perception of the Palestinian PR practitioner on the campaign

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INTRODUCTION

The positively relationship between the perception of Palestinian Public Relations Practitioner and efficacy.

There is a positive relationship between the perception of Palestinian Public Relations Practitioner and the persuasion.

There is a positive relationship between perceptions of Palestinian Public Relations Practitioner and communication tools

There is a positive relationship between perceptions of Palestinian Public Relations Practitioner and the barriers.

RESEARCH HYPOTHESIS

Perception of PR practitioner

EFFICACY

Persuasion

CommunicationTools

Barriers

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RESEARCH FRAMEWORK

H1

H2

H3

H4

IV1

DV

IV2

IV3

IV4

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RESREACH METHODOLOGY

• Data source

• Primary Data ( Questionnaire)

• Secondary Data

• Response Rate

Data Sample %

Distributed 134 100%

Respondent Profile

Validity & Reliability Result

Correlation Test Result

Regression Analysis (SPSS 14.0)

DATA ANALYSIS METHOD

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RESPONDENTS PROFILE

Description Percent Remark

Gender

Male 86.6% Majority

Age

Under 30 years old 78.4% Majority

Education

Bachelor Degree 78.4% Majority

Job

Private sector 56% Majority

Region

Gaza 76.9% Majority

Political

Independent 61.2% Majority

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• Validity Result(

• Reliability Result

VALIDITY & RELIABILITY RESULT

VARIABLES NO OF ITEMS CRONBACHS

ALPHA

REMARK

Perception of PR

practitioner

5 0.800 Good

Efficacy 5 0.826 Good

Persuasion 5 0.801 Good

Communication Tools 5 0.733 Good

barriers 5 0.748 Good

CORRELATION TEST RESULT

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VARIABLES CORRELATION

WITH CUSTOMER

SATISFACTION

REMARK

Efficacy 0.701 High correlation

Persuasion 0.644 High correlation

Communication Tools 0.565 moderate correlation

Barriers 0.745 High correlation

DV1: Efficacy , Linear Regression

Adj R2: 48.7%

H1. There is a positive relation between the Efficacy and Perception of PR practitioner .

DV2:Persuasion , Linear Regression

Adj R2: 41.5%

H2. There is a positive relation between DV2:Persuasion and Perception of PR practitioner .

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RR

Square

Adjusted R Squar

e

Std. Error of

the Estimat

e

F Sig.

.701

a.491 .487 .54057 127.442

.000a

RR

Square

Adjusted R

Square

Std. Error of

the Estimat

e

F Sig.

.648

a.419 .415 .57747

95.34

0.000

LINEAR REGRESSIONModel Summaryb

Model Summaryb

DV3:communication toolsLinear Regression

,Adj R2: 31.5 %

H3. There is a positive relation between the communication tools and Perception of PR practitioner .

DV4:Barriers, Linear Regression

Adj R2: 55.2%

H4. There is a positive relation between the Barriers Assurance and Perception of PR practitioner .

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RR

Square

Adjusted R

Square

Std. Error of

the Estimat

e

F Sig.

.565a .320 .315 .62509 62.021.000

a

RR

Square

Adjusted R

Square

Std. Error of

the Estimate

F Sig.

.745a .556 .552 .50517165.07

1.000

LINEAR REGRESSIONModel Summaryb

Model Summaryb

MULTIPLE REGRESSION

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Model Summaryb

Model R R Square

Adjusted R Square

Std. Error of the

Estimate

Change Statistics

R Square Change

F Change df1 df2 Sig. F

Change

1.772

a.596 .583 .48742 .596 47.526 4

.772

a.000

R = 0.583

Adjusted R2 = 58.2%

Sig. = 0.000a

•HR Efficacy has a positive influence on public relations

practitioners - Significant.

•HR Persuasion awareness has a positive

influence public relations practitioners -

Significant.

•HR Communication tools has a positive influence

public relations practitioners - Significant.

•HR Barriers has a positive influence on

public relations practitioners - Significant.

FINDING &

CONCLUSION

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•Scarce of academic resource

•Study limited to Gaza strip and

West Bank only

LIMITATION

OF STUDY

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RECOMMENDATION

• The study should be replicated in the future to analyze whether Palestinian Authority still using the same communication tools or not

• Create official groups and pages on social media websites to receive ideas and opinions from the ordinary people to be represented in the International fore

• The PR campaigns should be formulated and planned by public relation practitioner from all Palestinian

FURTHER RESEARCH

• Find out how Israeli camping

• Investigate the weaknesses of public relations in Palestine

• Figure out whether it can help Palestine to build a good economical situation 16

THANK YOU

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