This perfume advert uses celebrity endorsement to attract audiences attention, it also gain publicity for this perfume brand, direct address is also used to engage the audience, this draws them in and establishes a connection with them.

The shot is a head on shot, this shows all the models body, the lighting also helps to show emotion on her face, her hair covers half her face with gives off a sense of an enigma.

Low key lighting is used to draw attention to the models face and perfume bottle.

This advert also uses a celebrity endorsement to attract the audience, but unlike the others, it doesn’t use direct address, instead she is looking up this gives a sense of hope and dreams.

The shot is a mid shot this is used to show the models outfit and makeup, this creates a sense of aspiration as she become a role model for young girls.

High key lighting is used to highlight the models body again tying in with the sense of hope.

This perfume like many others uses direct address to engage it’s audience, the lighting is not bright nor is the models makeup, this creates a sense of purity, this is also why she has no clothes on and is in bed.

The reason why she may be in bad is also to tie in with the perfumes name of “dreaming”.

Purity

Purity