The perfume advert analysed in class conforms to conventional perfume adverts.

This uses a mid shot to show the models outfit, the outfit helps to show she is a dominate women as she is wearing masculine clothes and has her hair tied back.

This advert also incorporates the use of aspiration as the model is portrayed as a role model, the low angle shot also helps to portray this as it is used to make her look powerful and in control.

The use of direct address is used to engage the audience this draws them into the advert, the advert also uses serif writing to rival the masculine model, it also clearly shows the target audience of this advert.