perilaku belanja online

1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia

http://jakpat.net/surveyorproject/145 1/17

The Summary of Perilaku Belanja Online Anda

1. HAVE YOU EVER SHOP ONLINE?

Multiple Answer, Total Answer : 12997

JakPat AppLeading mobile market research in indonesia

# Option Total Answer Percentage

1 Yes 10406 80.06 %

2 Not yet 2591 19.94 %

0 % 20 % 40 % 60 % 80 % 100 %

1

2

Yes (80.06%)

Not yet (19.94%)



2. WHAT ARE THE ITEMS THAT YOU EVER PURCHASED ONLINE?


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0 % 20 % 40 % 60 % 80 % 100 %

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Fashion (64.34%)

Gadget ( handphone, laptop, tablet, dll) (41.14%)

Plane tickets (29.57%)

Cosmetics (21%)

Train tickets (17.8%)

Game items (17.64%)

Books (17.02%)

Hotel (13.34%)

Household items (13.19%)

Discount Voucher/Coupon for Food and Beverages (12.6%)

Merchandise / Fans stuff (9.91%)

Other option (8.98%)

Music ( subscription / retail) (6.98%)

Baby stuffs (6.29%)

Office supplies (5.85%)

Movies / Drama/ Serials ( subscription/ retail) (4.6%)



Discount Voucher/Coupon for Services ( Spa, Education, Classes) (4.21%)

E-Learning (3.86%)

Motorbike (2.77%)

Rent house/ Buy house/ Rent Land/Buy Lands (2.19%)

Bike (1.73%)

Car (1.34%)




1 Fashion 6695 64.34 %

2 Gadget ( handphone, laptop, tablet, dll) 4281 41.14 %

3 Plane tickets 3077 29.57 %

4 Cosmetics 2185 21 %

5 Train tickets 1852 17.8 %

6 Game items 1836 17.64 %

7 Books 1771 17.02 %

8 Hotel 1388 13.34 %

9 Household items 1373 13.19 %

10 Discount Voucher/Coupon for Food and Beverages 1311 12.6 %

11 Merchandise / Fans stuff 1031 9.91 %

12 Other option 934 8.98 %

13 Music ( subscription / retail) 726 6.98 %

14 Baby stuffs 655 6.29 %

15 Office supplies 609 5.85 %

16 Movies / Drama/ Serials ( subscription/ retail) 479 4.6 %

17 Discount Voucher/Coupon for Services ( Spa, Education, Classes) 438 4.21 %

18 E-Learning 402 3.86 %

19 Motorbike 288 2.77 %

20 Rent house/ Buy house/ Rent Land/Buy Lands 228 2.19 %



21 Bike 180 1.73 %

22 Car 139 1.34 %



3. LOCAL SHOPPING SITES THAT YOU EVER USED FOR SHOPPING


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0 % 20 % 40 % 60 % 80 % 100 %

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Tokobagus (37.36%)

Kaskus (36.08%)

OL Shop Facebook (32.66%)

Lazada (29.14%)

Berniaga (20.57%)

Lainnya (17.76%)

Tiket.com (15.02%)

Traveloka (14.64%)

Zalora (14.55%)

Tokopedia (13.97%)

Groupon (11.32%)

Bhinneka (8.43%)

Livingsocial (7.1%)


Bukalapak (6.53%)

Bilna (1.11%)

Luxola (0.63%)




1 Tokobagus 3887 37.36 %

2 Kaskus 3754 36.08 %

3 OL Shop Facebook 3398 32.66 %

4 Lazada 3032 29.14 %

5 Berniaga 2140 20.57 %

6 Lainnya 1848 17.76 %

7 Tiket.com 1563 15.02 %

8 Traveloka 1523 14.64 %

9 Zalora 1514 14.55 %

10 Tokopedia 1453 13.97 %

11 Groupon 1178 11.32 %

12 Bhinneka 877 8.43 %

13 Livingsocial 739 7.1 %


15 Bukalapak 679 6.53 %

16 Bilna 115 1.11 %

17 Luxola 66 0.63 %



4. PAYMENT METHOD USED TO SHOP ONLINE

Single Answer, Total Answer : 10406

Bank/ Wire Transfer (70.25%)

Cash On Delivery (9.25%)

Clickpay / KlikBCA (8.37%)

Kartu Kredit (6.21%)

Rekber - Rekening Bersama (2.95%)


Paypal (1.19%)

Bitcoin (0.26%)

Payment Gateway ( Doku, Veritrans, Dll) (0.08%)




1 Bank/ Wire Transfer 7310 70.25 %

2 Cash On Delivery 963 9.25 %

3 Clickpay / KlikBCA 871 8.37 %

4 Kartu Kredit 646 6.21 %

5 Rekber - Rekening Bersama 307 2.95 %


7 Paypal 124 1.19 %

8 Bitcoin 27 0.26 %

9 Payment Gateway ( Doku, Veritrans, Dll) 8 0.08 %



5. MAIN CRITERIAS WHEN SHOP ONLINE


0 % 20 % 40 % 60 % 80 % 100 %

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Safe transaction and delivery (63.95%)

Price low and many discounts (57.65%)

Complete detailed on each item displayed (48.18%)

Fast costumer service (26.67%)

Speed in loading pages (26.34%)

Mobile friendly (25.92%)

Easy check out and fewer steps to shop (13.94%)

Easy to refund (13.68%)




1 Safe transaction and delivery 6655 63.95 %

2 Price low and many discounts 5999 57.65 %

3 Complete detailed on each item displayed 5014 48.18 %

4 Fast costumer service 2775 26.67 %

5 Speed in loading pages 2741 26.34 %

6 Mobile friendly 2697 25.92 %

7 Easy check out and fewer steps to shop 1451 13.94 %

8 Easy to refund 1424 13.68 %



6. DO YOU SUBSCRIBE TO ANY E-COMMERCE NEWSLETTER?



1 No 6405 61.55 %

2 Yes 4002 38.46 %

No (61.55%)

Yes (38.46%)



7. FREQUENCY PURCHASING ITEM ONLINE?



1 Less than once a month 6107 58.69 %

2 Minimum once a month 2349 22.57 %

3 2-3 times a month 1038 9.98 %

4 > 3 times a month 913 8.77 %

Less than once a month (58.69%)

Minimum once a month (22.57%)

2-3 times a month (9.98%)

> 3 times a month (8.77%)



8. MONTHLY SPENDING ON ONLINE SHOPPING



1 Undefined 6861 65.93 %

2 100.000 - 500.000 1959 18.83 %

3 50.000 - 100.000 783 7.52 %

4 > 500.000 624 6 %

5 10.000 - 50.000 180 1.73 %

Undefined (65.93%)

100.000 - 500.000 (18.83%)

50.000 - 100.000 (7.52%)

> 500.000 (6%)

10.000 - 50.000 (1.73%)

perilaku belanja online

Business

option total answer

jakpat app

shopping multiple answer

rent house

discount vouchercoupon

game items

household items

music subscription retail