I-DESIGNOCTOBER 30Th, 2011

THE NIGHTMARE BEFORE CHRISTMAS

18th ANNIVERSARY

D i e t C o k eFashionably Understated

Willie Nelson C r o o n s F o rC h i p o t l e

Leida Leads

T&C Redesign

Quick News

First Lady:Good Design

Is Good Citizenship

World Design Capital 2014:

City of

Cape Town

DESIGN|ILLUSTRATION|FILMS

First Lady:Good Design

Is Good Citizenship

First Lady Michelle Obama celebrated the 2011 Na-tional Design Awards in mid-September with a White

House ceremony for the winners and finalists. In her remarks, Ms. Obama

stated: “As the great American designer Milton Glaser has said, ‘Good design is good citizenship.’ And today

we will celebrate both: designers who have reached the tops of their fields not just by chasing glory for themselves, but instead by making life glorious for

the rest of us.”

Supporting her emphasis on education and outreach to the Washington D.C. community,

several award winners — including Matthew Carter, Jamie Drake, Tobias Frere-Jones, Kathryn Gustafson, Steven Heller and Jonathan Hoefler — participated in

an education program for high school students before the luncheon.

Organized by the Smithsonian’s Cooper-Hewitt National Design Museum, the awards honor extraordinary contributions to Architecture,

Communication, Fashion, Interaction, Interior, Landscape and Product Design. Next up in connec-

tion with the celebration: National Design Week,

October 15-23, aims to promote a better understanding of the role that

design plays in daily life.

The program is reaching school teachers and students nationally, in the classroom and online, through

Cooper-Hewitt’s Educator Resource Center, as well as “Design Across America,”

a clickable map on the museum’s website. Design Week events include a Teen Design Fair in New York City, a winners’ panel discussion, and the awards gala

at Pier Sixty in Manhattan.

World Design Capital 2014:

City of

Cape TownThe International Council of Societies of Indus-trial Design (Icsid) announced that the City of Cape Town has been designated the World De-sign Capital (WDC) 2014. The designated city was revealed on the closing day of the Interna-tional Design Alliance Congress in Taipei. Cape Town is the fourth city to hold this biennial ap-pointment and marks the first for the African

continent.

Awarded to cities based on their commitment to use design as an effective tool for social, cultural

and economic development, the WDC has be-come more than just a project or a programme.

Today, it is a global movement and serves to acknowledge that design can, and does, impact the quality of human life. "It is encouraging to

see how Cape Town plans to use design as a tool to solve urban challenges," stated Dr. Mark Bre-itenberg, Icsid President and Member of the Se-lection Committee. "I am confident that this new member of the WDC family will demonstrate to

the world how design is expanding in application and influence."

For Cape Town, the WDC appointment comes exactly two decades after reaching democracy. "2014, then, is the moment when the past and

the future will come together for Cape Town, in contemplation and in action," commented Exec-utive Mayor of Cape Town, Ms. Patricia de Lille. "It is a reflection of how the city has socially and physically reinvented itself." Cape Town's vision of design is based on socially responsible design,

sustainability and innovation. As part of their bid, the theme "Live Design. Transform Life" was introduced in support of Cape Town's objective

to focus on enhancing the city's infrastructure to make it a more liveable African City.

THE NIGHTMARE BEFORE CHRISTMAS

18th ANNIVERSARY

Fans from all over the world are celebrating today Tim burton’s famous animation

film the nightmare before christmas 18th anniversary.

Disney is full filling stores with various elements that conmemorate the film and there will be parades all day.

Also there will be shows including live presentations from fall out boy,

M. Manson Fiona Apple, Panic! at the Disco and She Wants Revenge.

The film will be presented on its 3D version all day long, and various tv channels will also

play the original version at differents times of the day, and alsotomorrow during Halloween TV specials.

quick newsD i e t C o k eFashionably Understated

Turner Duckworth is the creative firm behind the limited

edition Diet Coke can that is gracing shelves for a brief period this fall. Retaining its signature silver background, the new look

magnifies a portion of the existing logo; the result is a crop

that does not fully reveal the name of the product.

Part of the promotion is a tie-in with the fashion and beauty web magazine Stylecaster.com which promises women “a comprehen-

sive style experience.”

It has dubbed the package design as one of its “new looks for fall” and advertising invites visitors

to “accessorize” their thirst. “The new Diet Coke design is at once

understated and overstated,” says David Turner, partner at Turner

Duckworth. “The understatement of a monogram, rather than the full

name, and the overstatement of the extremely enlarged logo, both demonstrate the brand’s renewed

self-confidence.”

Willie Nelson C r o o n s F o rC h i p o t l e

Chipotle Mexican Grill has pro-duced a stop-motion animated

short film called “Back to the Start” that depicts a farmer’s journey to

sustainable farming.

Directed by London-based Johnny Kelly, the film features a cover of

the Coldplay song “The Scientist,” sung by music icon and family farm advocate Willie Nelson. Chipotle has arranged for the

showing the two-minute film na-tionally in nearly 5,700 movie

theater screens this month.

It’s the story of a man whose fam-ily farm has evolved over time into

a factory farm. In a moment of self-reflection, the farmer realizes that his animal factory is not con-sistent with his vision. The song

can be purchased on iTunes, with proceeds benefitting the Chipotle

Cultivate Foundation.

Leida Leads

T&C Redesign

Town & Country, “America’s pre-mier lifestyle magazine for the

affluent” since the 1840s, sports a new logo and redesign as of the September issue. The changes in the Hearst publication are driven by recently appointed Editor-in-Chief Jay Fielden and brand new Design Director Edward Leida,

who are tasked with modernizing and expanding the magazine’s

role and mission.

The logo itself hearkens back to Town & Country’s uppercase

sans serif utilized from the 1930s through the 1990s, and retains its unique ampersand. It is presented in alternating colors on the cover as an homage to Frank Zachary, the long time art director of T&C

and its Holiday counterpart. Leida, a 25 year veteran of Fairchild Publications, has

executed editorial design for the likes of W, Jane, Details and

The New York Times Sunday Magazine.