personal branding 4 algonquin alumni
DESCRIPTION
This presentation was given at Algonquin College at their first Alumni event on November 19th.TRANSCRIPT
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Developing Your Personal Brand
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Let’s Talk Impressions
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Audience Survey
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DesktopPublishing & Mail
Job Portals& email
SocialMedia
Recruiting Evolution
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It’s Inevitable
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Unfair Characterization
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Shape Your Brand
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Career Development
To Create Connections
• The web is transforming all forms of exchange
• On-going branding opportunity
• New opportunities to connect and differentiate
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• Meet the basic job requirements
• Have a clear message• Looking for quality candidates
that can illustrate • Initiative, • Passion, and• Leadership
Recruiters Perspective
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What goes into your online brand?
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The sum of…- messaging- visual elements - personality - promise of value- ongoing actions and
behaviour
What is a Brand?
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The sum of…- messaging- visual elements - personality - promise of value- ongoing actions and
behaviour
What is a Brand?
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The End Game
Personal Brands strive to build- trust- connections- sustained relationships
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• A business would never launch a product without; Research Strategy and A plan
Where to Begin
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Put Your Hands on the Wheel
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Our Methodology
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5 Steps to Get You Moving
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• Ongoing commitment to think and be strategic
Step One
What are my key personality traits?What are my greatest strengths?What do I have to offer?What do I need to learn?How am I unique compared to others?How can I display my initiative, passion and leadership skills?What’s my target & what steps am I taking to move towards that goal?How can I help solve business problems?
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• What are your keywords and can you prove them?
Creative & innovative
Entrepreneur Community Builder
Passionate
Leader/Mentor
Step Two
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• Get in the Game!
• Initiative• Passion• Leadership
Step Three
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• Use an online platform to develop your online brand
Step Four
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• Be authentic & ready to help
Step Five
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1) Ongoing commitment to think and be strategic2) Your 5 keywords and proof3) Get in the Game! 4) Use an online platform & tools to develop your
brand 5) Be authentic and ready to help solve problems
What Actions Can You Take?
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Kelly Rusk,PR 2006
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Ottawa Initiatives
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Personal Branding Resources
To Create Connections
• Gary Vaynerchuck• Mitch Joel• William Arunda• Seth Godin
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• Read our blog http://blog.whyhire.me• Follow me on Twitter @pattichurch• Learn more about me or to contact me go
to www.whyhire.me/patti_church
• Just Google me and we will connect!
Let’s Stay in Touch