By Jim Estillwww.jimestill.com

People Buy From peopleThis can be the competitive advantage of

smaller companies

Networks multiplyThe bigger they are, the bigger they getOnce I hit 500 Linkedin, I get 3-4 invites per

week

Organize and SystematizeUse outlook etcKeep “personal” information, company

informationUse Linkedin

Set Networking GoalsAdd 5 new Linkedin contacts per week

Networking is MarketingPeople remember the most recentPeople need repeated “touches”

People all respond to different approachesEmailTwitterBlogsCallsMailCocktail partyWebinarsUse different approaches and medias

Most of your competition is not good at itWhy – because it takes timeBecause it takes effortBecause it takes planning

So the key is to maximize efficiency in it

TipHelp your customers make money and they

will buy foreverThis means knowing your customers

TipBe a clipping serviceSimply forward links or articles of interest

TipOld fashioned hand written notes get readWe get few of them

Tip – Send UpdatesNetwork via different media – all at the same

timePing.fm – sends updates to Linkedin,

Facebook, Twitter , Tumblr and a blog all at the same time

Hootsuite allows this to all be scheduled (I have 60 days done in advance)

I send quotes, links of interest

Tip- Do not Spam People ignore you if you send too much

Andrew has a BlogPromote itThe beauty is it keeps the name out“Thought this might interest you…”

NetworkingIt is never too late to startDo it now