APRIL REYESTampa, Florida

+ 1 813 401 2406 april.reyes@me.comaprilreyes.comlinkedin.com/in/aprilreyes

SKILLS• Creative Strategy• Project Management• Brand Development & Management• Art Direction (Agency Level & In-House)• Creative Cloud (Photoshop, InDesign, Illustrator)• Creative Management System, Workamajig• Image Editing & Photo Manipulation• Logo Design• Photography• Typography• Copywriting• Website Interface Design• Microsoft Office (Word, Excel, PowerPoint)

EDUCATIONMASTER OF FINE ARTS (MFA), 2008International Academy of Design, Tampa, FLMedia Design Management

BACHELOR OF ARTS (BA), 2006International Academy of Design, Tampa, FLGraphic Design

AWARDSPRESIDENT’S LIST, 2004-2008 International Academy of Design

EMPLOYEE OF THE QUARTER, Q4 2010Outback Steakhouse, Home Office

PERSONAL PROFILE A strategic thinker and innovative problem solver that thrives in a fast-paced environment with best-in-class standards. My valuable strength of understanding brand identities and their endless possibilities pushes me in the direction of leading strategy initiatives, campaign development and creative brand management.

EXPERIENCECREATIVE SERVICES PROJECT LEAD, Bloomin’ Brands, Inc., Tampa, FL, 2014-2017Owned and managed entire lifecycle of creative projects for Outback Steakhouse. Managed project flow through marketing department, providing creative direction to agencies and internal creative teams. Obtained approval from senior executives. Resolved any issues with projects. Ensured delivery of projects on strategy, on time and on budget with highest quality.

• Directed photoshoots for in-restaurant materials and Outback.com with art direction at TV shoots for national campaigns• Managed implementation of annual marketing calendar• Provided guidance in development and execution of marketing strategy and brand guidelines

LEAD IN-HOUSE GRAPHIC DESIGNER, Bloomin’ Brands, Inc., Tampa, FL, 2007-2014Designed and developed national campaign concepts at agency level for Outback Steakhouse, Bonefish Grill, Carrabba’s Italian Grill, Roy’s Hawaiian Fusion and Fleming’s Prime Steakhouse & Wine Bar. Ensured brand integrity and quality regarding design from national to local level. Provided graphics to internal departments such as training, beverage, direct-to-consumer (social), local marketing, gift card and public relations. Provided materials that boosted brand awareness, drove traffic and increased sales YOY.

ADJUNCT INSTRUCTOR, International Academy of Design, Tampa, FL, 2008-2010Taught courses to associate- and bachelor-level students, including portfolio, professional development and photoshop 101.

ART DIRECTOR, Ideal Image, Tampa, FL, 2006-2007Collaborated with multiple designers on new and exciting projects and campaigns. Extensive photo manipulation and editing.

GRAPHIC DESIGNER, Kwik Kopy Printing, Tampa, FL, 2004-2007Designed and managed relationships with companies such as Bonefish Grill and Outback Steakhouse. Designed for companies in real estate, banking and hospitality industries.

TESTIMONIALS“[April Reyes] is a passionate designer with a great eye for creative. She always provided multiple creative points of view for an assignment while remaining on strategy within the broader framework.”

- Chris Brandt, Chief Brand OfficerBloomin’ Brands, Inc.

“April not only has one of the most creative minds I have ever seen, she understands the business and protects the integrity of the brand without fail. I could not have a higher recommendation for another person with her very talented skill set.”

- Gina Collins, Chief Marketing OfficerOutback Steakhouse

“[April Reyes] has a high bar for excellence and will not settle for anything less. Not only is she extremely creative but she is strategic, highly self-motivated and full of energy.”

- Amyra Finamore, MarketingFleming’s Prime Steakhouse

“[April Reyes] is honest, dependable, and incredibly hard-working. Beyond that, she is a very talented Graphic Designer with an impressive eye for detail, ultimately protecting the brand every time. Along with her undeniable talent, April has always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees.”

- Kim Coles, Marketing Bloomin’ Brands, Inc.

CUSTOM PHOTO BOOTH AT CARROLLWOOD OUTBACK STEAKHOUSE, July 2017Implemented a form of “EATertainment” to drive incremental traffic, engage with customers and bring fun to the Brand. Restaurants are venues for social gatherings and what’s more social than engaging in a mini photo session with friends and family? Installed a custom, free-to-use, self-serve photo booth at our newly renovated Carrollwood location. It was a low risk, high reward project costing less than $10k to produce and install. The objective was to build the Outback Brand and encourage guests to share their moments of togetherness, ultimately resulting in repeat customers looking forward to their next Outback visit.

RESULT: Within the first two months of usage, the booth collected over 4,000 unique email and phone numbers to add to the database.

PHOTOGRAPHY STYLE EVOLUTION, 2016-2017I was challenged by the CMO to transition from perfectly staged photos to images that had more craveability and excitement. See aprilreyes.com for a few before and after shots.

MENU DESIGN EVOLUTION, 2016-2017Outback held focus groups to learn what our customers wanted to see in a menu. Under my art direction, the menu was redesigned and transformed from a cartoonish, playful design to a “serious about steak” look and feel. Photography evolved to a more craveable approach and fonts were modernized.

As a result of the overall success of this creative change, we implemented the new design rules to the limited time offer/specials menus as well.

PORTFOLIO HIGHLIGHTS

APRIL REYESBrand Manager / Creative Director

+ 1 813 401 2406 april.reyes@me.comaprilreyes.comlinkedin.com/in/aprilreyes