ChoiceHealth & Wellbeing

ISSN 2041-7780 Issue 19 Oct/Nov 12 £3.50

www.choicehealthmag.com

Your Health andWellbeing SuccessStarts Here! Are you a health-conscious consumer,looking to come into the industry orlooking for a suitable treatment? Findout what the experts say and read.

The Bowen Technique Hand and Nail ProductsClove Bud Oil

In t

his

issu

e:

8 28 48

The Complementary, Natural & Integrated Healthcare Event

See back cover for your exclusive£9 reader offer...

The Leading Publ icat ion for Complementar y Health , Educat ion and Wel lbe ing

How to be an Ayurvedic

therapist

How to be an

therapist

Letter from the Editor

18

52

38

4

30

SUCCESS PUBLICATIONS LTD, 1 GRANVILLE WALK, CHADDERTON, LANCASHIRE, 0L9 6SR, UK

CONTRIBUTORSSpecial thanks to Kelly Owen

College of Practical Homeopathy. Gervasio Da

Gloria Just fit. Bodywork CPD. Penny Price

Penny Price Aromatherapy. Andy Edwards

Marketing Therapy. Geeta Vara. Robert

Waghmare, Joanne Ross META-medicine

Janie Godfrey ECBS. Geoff Lyth

Quinessence. Rachel Fairweather Jing

Advanced Massage. Jonathan Lawrence

Turning Point. Dr Marilyn Glenville.

Paul Carbis. Daniela Chandler Pevonia.

Olivia Stefanino. And Others

www.choicehealthmag.com Oct /Nov

4 Aromatherapy

The lavenders and lavandines

Clove bud oil

Post-partrum care

The concept of training

Men are from Mars

Supercharge with super foods

Arthritis’ a mind-body understanding

Banish wrinkles, age spots and more

Power language

Massage, touch and trauma

8 Essential Oil Index

10 Ayurveda & Yoga

18 Business Support

24 Complementary Therapies

30 Health & Nutrition

38 Integrated Healthcare

44 Natural Beauty

52 Personal Development

58 Training & Education

67 Diary Dates

ChoiceHealth & Wellbeing Issue 19 Oct/Nov 2012

Contents 3

Printers

Produced by Printech

Choice - Health & Wellbeing is copyright to Success Publications Ltd 2012No part of this publication may be reproduced or transmitted in any form or by any means electronically or mechanically, including photocopying without prior permission from the Publisher. The Publisher has taken all reasonable measures to ensure the accuracy of information contained withinthis journal.

The party season is fast approaching and

for many it is the busiest time of year. If you

haven’t already this is the ideal time to add

a pamper product to your services, that you

can offer all year round.

We have the perfect product that is

unique and beautiful, which you can offer to

your customers to purchase as gifts for

birthdays, Valentine’s, anniversaries,

Christmas or as something to treat

themselves. We will be adding one new

design each month.

Having ruined so many beautiful shawls,

blouses and scarves using pins that have

left pinholes, snags and pulls, I decided to

use a magnetic brooch as it was so

versatile that l could wear literally anywhere

and not damage my clothes. Magnetic

brooches are a great way to dress up any

outfit. Snap them onto a scarf, bag or belt

for a fresh new look. They can also be used

as decoration on gift wraps, table decor,

curtains, lampshades and other household

items.

Visit www.magneticbrooches.com for

more details. All our products come with a

60-day, money-back guarantee.

Happy reading

AngelaAngela MahandruEditor

Editorial & Advertising Contact DetailsT: +44 (0)161 284 6602e: info@choicehealthmag.comw: www.choicehealthmag.com

Follow us on twitter @angela_mahandruFollow us on Facebook, Connect via Linkedin

Business Support 23

www.choicehealthmag.com Oct/Nov

We want to learn how to make more

money because, even though it can’t

buy us happiness, it increases

enjoyment of life, of business, virtually everything.

So, how can we become an effective learner and

learn these vital skills?

What is learning? The dictionary defines learning as the act,

process, or experience of gaining knowledge or

skill. Studies reveal that from birth, up until we

are about eighteen, we learn a tremendous

amount very quickly about almost everything

ranging from language, culture, history, science,

mathematics… and so on. The great news is

that, for some people, the accelerated learning

process will continue. Sadly, for others, it levels

off when they get their first job. Why? Many

people have bad associations with school and

leaning. Since schooling, it’s no longer

compulsory to learn: there are no more exams to

take, and there is no demand to learn new skills.

So why bother to read more books, if they can

simply learn through experience? This is all well

and good, but what about if you just stop

learning? In her book ‘If Life Is a Game, These

Are the Rules’, Cherie Carter Scott shares the

following two fundamental rules of life: ‘Life is a

series of lessons. If you don’t learn the first time,

the lesson will be repeated until you do learn.’

Why do we stop learning?If the purpose of learning is to provide us with

insight in how to act, use, and store information,

how come learning appears to be such a

complicated process for many people? A simple

explanation is that, during the learning process,

we are often directed to complete a new path that

makes us feel confused, frustrated, or uncertain,

And there’s no reason why you (as their trusted

‘wellbeing adviser’) could not be a part of that

ongoing regime.

But – as the Irish comedian

once said – there’s more!

Whatever modality or discipline called you – there

is undoubtedly something you can offer to

customers that they might want rather than need.

If you don’t offer something for this, you are

missing out on a burgeoning market of people

who want a treat (and those who buy birthday

gifts, Valentine’s gifts, anniversary, Christmas

etc!).

This is your PAMPER

(or FUN) serviceOnce the therapeutic bit is over – and the

maintenance sessions are in place – what might

your customer enjoy? Identify a pamper product

you can offer – or, if this really is impossible,

create a joint venture with a local salon/therapist

who does, and get them in to service the work

that will ensue!

So, there you have it. The three

essential services are1. Therapy

2. Maintenance

3. Pamper

And the way you offer these is always robust,

ethical, unapologetic and with enthusiasm.

Remember, people look to their therapist for

advice – so be prepared to give it.

The many therapists who have adopted this

approach throughout their marketing have always

benefited from an uplift in business – and,

perhaps unsurprisingly, referrals. Referrals

because the customers feel better looked after

than ever – and seem even more willing to pass

their great experiences on.

The model is not so new. Think of your car! If

anything goes wrong you go to get it fixed

(Therapy). You regularly provide it with

appropriate liquids, MOT and service

(Maintenance). And, perhaps you are happy to

buy an air freshener, personalised number plate,

pair of furry dice or two-tone paint job (Pamper) –

simply because you WANT to?

Remember the sceptical guy in the audience I

spoke about earlier in this article? A couple of

weeks after the event I received this email from

him: Dear Andy. You have turned me into a

believer. I truly hope that other therapists do what

you suggest because I am – and it really is

working. Thank you again. Mr A Cambridgeshire

CHW

© Join The Club. Andy Edwards is cofounder of the Marketing TherapyBusiness Building Club – the fastest-growing club of its type in the UK.Membership allows access to exclusive Marketing Therapy briefings, reportsand even specially recorded video clips. You could qualify for FREEMEMBERSHIP.

Learn more about the Marketing Therapy Business Building Club by visitingwww.marketingtherapy.co.uk – where you will also be able to download a free20-page report, ‘The Seven Marketing Mistakes Therapists Make’.

How can webecome an effective learner?

We constantly strive to learn how to becomeorganised – because becoming moreefficient saves us valuable time. We want tolearn how to live healthier and fitter lives –because it equates with vitality and energy.

24 Complementary Therapies

Oct/Nov www.choicehealthmag.com

and often diminishes our confidence. Because

this is such a prevalent phenomenon, many

people have come to the conclusion that learning

new skills is hard, stressful, and at worst,

downright scary. They would rather give up in

learning new skills and just hold onto what they

are comfortable with, especially if there are more

enjoyable ways to spend their time.

Do those that struggle to learn have bad

memory? The answer for this question is ‘not at

all’. In his book ‘One Minute Millionaire’, Robert G

Allen said: ‘People don’t have bad memories.

They have preferred memories. They just have a

bad system for accessing what is already there.’

The reality is that it takes effort to get out of your

comfort zone, and most of the time, people prefer

to be lazy and stay comfortable, rather than do

the work it takes to meet their goals.

Many studies shows that most of our

frustration is the number one reason of most

people stopping dreaming, or don’t even think big

anymore: because they don’t believe that it can

be possible. Therefore, it is important that you

must learn to discipline your frustration. Many

books in professional development stress that

there are no shortcuts for the things we often

want in life. The key to success is in learning a

new skill, habit or knowledge. All successful

people learn that success is buried on the other

side of frustration.

How can we become an effective

learner?We can speed it up, but it is still a process of

reading, listening, reviewing, repetition, applying

the knowledge, experiencing the outcomes,

readjusting what you have learned already.

Simply put, that takes time. Wouldn’t it be great if

someone would come up with modules you are

interested in and plug them into your mind, giving

you instant access to knowledge! It really doesn’t

work like this in real life. When exercising, no one

can exercise for you, and the same concept

applies to learning. It is up to you to determine

the talents, skills, abilities and core competencies

you will need to earn the kind of money you want,

to become more organised, and to live a

prosperous life. It is your responsibility to make

the investment and take the time to learn and

develop these skills. Here is a good tip to speed

up your learning process.

Try new things. Neuro-linguistic programming

(NLP) is an approach to communication, personal

development, and psychotherapy shows that

many people learn more effectively by using

several senses. For instance, auditory learners

find that they process information better if they

hear it. Visual learners learn more from seeing

information presented and tactile learners are

more likely learn by touching and experimenting

with an object than by hearing or reading about it.

Let suppose that you are a primarily auditory

learner, read over the tips for visual and tactile

learners. You may find that you understand the

concepts more clearly or are able to recall the

information better. When you make a habit of

learning new things – this keeps you more

interested, motivated and happy and that will

inspire you to become an active learner! CHW

© Gervasio Da Gloria is the author of‘Discover the Secret: Making Moneyas a Fitness Professional’. He hascreated successful software thatenables fitness professionals tomanage their business performance,time and money. For moreinformation contact him atgervasio@justfit-training.co.uk orvisit www.justfit-training.co.uk

Men account for 49% of the population yet most touchtherapists will tell you males make up only a smallpercentage of their client base. Market research indicatesthere are increasing numbers of males challengingtraditional stereotypes and embracing products andservices once considered ‘out of bounds’.

This is demonstrated by research from

Mintel which illustrates sales of skincare

products are booming across Europe –

up 45% from €289 million in 2005 to €420 million

in 2010. Visit any retail cosmetic counter and you

will see ranges designed specifically for men. The

Association of Reflexologists (AoR) has been

exploring how reflexologists can benefit from

these market developments and we have been

listening to the increasing numbers of therapists

who have embraced the male psyche and built

strong practices based on treating sportspeople,

businessmen and the elderly.

Last month, the AoR campaigned on Men’s

Health during World Reflexology Week to help

equip our members to market and treat men and

to increase awareness of reflexology to men.

From our research, it is clear that men need to be

communicated to in a different way than we

attract our female clients. The ‘pamper’ or

‘holistic’ message is probably a barrier to

communicating to males successfully as are

issues of intimacy in the way men regard their

feet and hands. We really need to understand

this market sector better to encourage more men

to try reflexology and to return for treatment

because they believe in it.

Here are some of our findings

Learn to Speak Martian [Congratulate men on their successes. Do notfocus on weaknesses, instead highlight areas for

development.

Men are from Mars