personalica.com absolute internet personalization group iii
TRANSCRIPT
Personalica.com
Absolute Internet Personalization
Group III
Presentation Agenda Weblets, Waplets and Personal Pages The Business Technology Overview Potential partners and competitors Problems & Challenges The team
Weblets and Personal Pages
Fast access to important content
Need: Fast Access to Important Content
Many users return regularly to the same web-sites to access specific pieces of information.
newsfinancial dataentertainment
sportscorporate data
Need: Fast Access to Important Content
Many users return regularly to the same web-sites to access specific pieces of information.
newsfinancial dataentertainment
sportscorporate data
Need: Fast Access to Important Content
Many users return regularly to the same web-sites to access specific pieces of information.
newsfinancial dataentertainment
sportscorporate data
Need: Fast Access to Important Content
Many users return regularly to the same web-sites to access specific pieces of information.
newsfinancial dataentertainment
sportscorporate data
Need: Fast Access to Important Content
Many users return regularly to the same web-sites to access specific pieces of information.
newsfinancial dataentertainment
sportscorporate data
Solution: Weblets
Weblet is a section of interest from a web page.
Personalica.com enables users to easily define their own Weblets from any website, using their PC.
Weblets can be gathered and made easily accessible by opening one page
Weblets are accessible through WAP devices Example ...
Local News Site
Stock Market Site
Personal Grades
Local Soccer Team
Personalica.com
The user visually drags and drops pieces from her favorite pages into a “Weblet cabinet”
These pieces - “weblets”, are not just copied, but logically reflect the current information on the original site
Personalica - Visual Personal Page The Weblets could be visually
organized into a “Visual Personal Page”.
When this page is accessed using an Internet browser (e.g. Netscape), it displays updated information gathered from all the original sites.
Visual Personal Page try this
Personal WAP Web
Weblets can be organized into menus, and accessed using a WAP compliant device.
Instant Notification Technology
Mobile Users can ask to be immediately notified by a ring or a message when a specific Weblet changes in the originating site.
Examples:– A flight has arrived– A Stock has reached a certain price– New grades were published
Business Opportunity
Why today is the right time
Personalization is Hot
Content providers are striving for greater exposure and market share
Personalization is regarded as one of the key components for returning users
Personalization is used as a way to improve market segmentation for focused advertising
Mobile Access is Growing By 2004, one-third of all Europeans -
more than 219 million consumers - will regularly use mobile phones to access Internet services
90% of the e-commerce executives interviewed plan to launch Internet sites designed for mobile phones with tiny displays and thin connections
Source:
Mobile Access Focus Users are more willing to pay for up-to-
the-minute mobile content Content has to be converted to
Mobile/WAP devices “Power Users” are the first target
market for mobile devices Wap devices will not be able to use
regular content for a while
Business Model
Products, Customers, Revenue Channels
Content Models
Users can mark any piece from any web page on the Internet
Participating sites can provide their own “tailored weblets”
Products Visual Personal Page for portals
– Enables users of a Portal to create and view Visual Personal Pages
Personal WAP Web for cellular companies – Enables user to create “Waplets” to be
viewed on their mobile Tailored Weblet Construction Kit
– Enables content providers to create tailored weblets
Visual Personal Page for Portals
Intended for “personalization providers”: portal sites and “online bookmark” sites.– Will allow portal users to include Weblets in their
personal pages
– Will enable portal users to access those Weblets through WAP
– Site will be giving end users a better service and becoming “stickier”
Personalica will be able to provide services transparently to the site (ASP model).
Personal WAP Web for Cellular Companies
Will allow their customers to access desired pieces of information on the web using Web-Phones or Vox technology.
Added value – the users can also build “Visual Personal Pages” out of their Weblets and access them with their PC’s.
Weblet Construction Kit
Used to define special content areas called “Tailored Weblets”.
“Tailored Weblets” are like regular Weblets:– Can be dragged to Visual Personal Pages– Can be viewed on a mobile device
“Tailored Weblets” have additional benefits:– Easier to configure on a Visual Personal Page– Used to manage cooperation between the content
provider and the personalization provider
Weblet Tailoring for WAP
“Tailored Weblets” are used to create an ever-updated WAP version of the site
When users access the site through a WAP device. Only the Weblets are translated to WAP.
Users get a small piece of the page that is suited for a mobile device and is the “important” part of the “regular” page.
Weblet Construction Kit
Will be sold to any Internet sites that wish to easily provide WAP content, without reconstructing extra versions of their sites.
Added value – The Tailored Weblets are compatible with any Personalica technology. Personalica.com promotes these sites on the “personalica.com” web-site.
Technology
Editing a Personal Pageoriginating site originating site
web data
user pc
Weblet configurations
Personalicaenabled server
Cache Server
Editing a Personal PagePersonalicaenabled server
user sends:1. URL2. content segment
originating site
1. server reads and analyzes the content.2. creates a “page map” describing the page3. locates the weblet content in the map
user pc
userId URL URL map location in map
server stores a database entry
Viewing WAP Webletsoriginating site
originating site
web data
page requests
menus and Weblets
Personalica enabled
server
Cache Server
userId URL URL map location in map
1. Server retrieves the database entry2. Analyzes the content - matches with map3. Filters and sends only the “weblet” part of the page
Cooperation and Competition
Potential Partners Portal and Web tool vendors
– We would enhance their offering, and benefit from their sales channels
WAP server/gateway vendors– We sell to similar markets, can cooperate
with marketing efforts WAP site building/hosting providers
– We will enable them a better service to their customers
Some Companies Contacted audicode.com
– Finland based WAP server vendor oneview.com
– European portal/online link site iobox (ioboxgroup.com)
– European mobile content and service provider
Competition Phone.com, Nokia
WAP servers and Applications PassCall
Internet to Cellular translator GoSMS.com
Provides various content from the Internet to cellular-phone users
Competition Yahoo and other portals
– Some already have A WAP compatible portal Octopus.com
– Offers visually constructed personal pages out of content from affiliated sites.
Rebus (www.rebusgroup.com)– Create a tool to have multiple windows and views inside
IE5
Problems & Challenges
Content Copyright
The content of the Weblet belongs to the originating site– We believe sites will gain from having their
Weblets used– We will enable content vendors to block
Weblet retrieval
Business Model Concerns
To enjoy our mobile services, the end users must have both “regular PC” (for configuration) and mobile access
The non-mobile services are for the content/portal industry, which is somewhat problematic
Technological concerns
Identifying the content that the user selects is not easy
The filtering algorithm is not trivial Personalica enabled servers might
demand large bandwidth
The Team Arie A. Livshin - M.Sc. Computer Science
CEO
Nadav Aharoni - M.Sc. Computer ScienceCTO
Vitaly Lubart - M.Sc. Computer ScienceVP R&D
Arnon Rund - MBACFO
Itzik Tzoreff - MBABD / Marketing
Personalica.com
Absolute Internet Personalization
Group III