Personalization

Jennifer Jobst

October 2002

Personalization

Customization

… is computer driven

… is user driven

Why customize?

Personal preference

Why customize?

Why customize?

Compensate for a disability

Why customize?

• Cater to different levels of user expertise

• Provide different UIs for different levels of authorization

• Cater to user’s habits

• Allow for multiple languages

Why personalize?

What is personalized?

Structure

What is personalized?

Content

What is personalized?

Delivery

And new ones every day…

Laptop/Desktop PDA

In-car navigation

Mobile phone

Providing technical support

IssuesUsers don’t

want to personalize

Providing appropriate

featuresPrivacy

and security

References

• Communications of the ACM. Special Issue on Personalization, August 2000 Volume 43, Number 8.

•Neilsen, Jakob: “Personalization is Over-Rated”, http://www.useit.com/alertbox/981004.html.

•Schreck aus Aalen, von Jorg: “Security and Privacy in User Modeling”, July 9 2001. http://www.security-and-privacy-in-user-modeling.info/